ps: For some book friends' questions in the book review area, let me explain again, because of the problem of piracy, Xue Lian had to take anti-theft measures, so the chapter originally released in the evening was not the correct content, and it was explained every time, and I don't know why I can't understand it. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info Thanks to book friends FGHJUJ, Yunyu 998, ZCF516SCZ, Huanmo, Gaoding and Flame Fox for their monthly votes.

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Secondly, after Zeng Cheng decided to take a stake in the Shicheng Airport project, he conducted an investigation into the operation of domestic civil airports.

According to the results of this survey, the operating efficiency of small and medium-sized airports in China is not very good, and the loss phenomenon is relatively serious, just like the current Jiangsu Province, there are seven civil airports in its territory, except for Lukou Airport is a small profit operation, the remaining six are in the loss, small and medium-sized airports compared with large airports, basically in a gloomy fog.

On the one hand, there is a huge investment in airport construction, and on the other hand, there is the reality that small and medium-sized airports are generally losing money, and any new airport has to face doubts about its economic benefits. After all, there are many vivid negative teaching materials in reality, such as Nantong Xingdong Airport is an example that has been repeatedly mentioned.

In the 80s, the Nantong municipal government's application for the construction of the airport was approved by the State Council. The airport is located in Xingdong Town, Tongzhou City, which is away from Nantong City, so it is called Xingdong Airport, which started construction in 1990 and made its maiden flight on New Year's Day in 1990.

After Nantong built the airport, the local people had a burst of joy, called Nantong, Nantong, no longer difficult to pass.

But in fact, after the opening of Nantong Airport, it has been in a loss-making situation, and the airport has accumulated losses of hundreds of millions of yuan.

The reason for the loss is obvious, there are too few routes and flights, and there are only two routes from Nantong to Beijing and Yangcheng, which are seven and five flights per week, which is also the lifeline of Nantong Airport.

According to the scale of Nantong Airport, it takes 32 flights a week to reach the break-even point. However, it is difficult to open air routes, especially in the mid-to-late nineties, when small airports were being built in various places, and the competition was more intense.

Under the fierce market competition, whether the airline can make money is the primary consideration of whether the airline opens routes and flights, in addition, the competition from the surrounding Sunan Shuofang Airport and Changzhou Benniu Airport also makes it difficult for Xingdong Airport to cope.

After doing this investigation and knowing these lessons from the past, Zeng Cheng also agreed with Fan Yanhong to make the scale of Shicheng Airport larger.

Relying on his strong financial advantages, Fan Yanhong's backing on the Yun family's connections, and the innate advantage that there are no large-scale civil airports in the junction of the four provinces and cities of Chongqing, Guizhou, Hunan and Hubei provinces, Zeng Chengcai made up his mind and signed the contract for the construction of that airport. He even raised the standard of construction of the airport even further.

Fan Yanhong was also very surprised by Zeng Cheng's performance at that time, he originally thought that Zeng Cheng would not agree to make the scale of Shicheng Airport so large, after all, when Fan Yanhong discussed with Zeng Cheng, he also said that he planned to upgrade Shicheng Airport to a 4D-level airport, or a 4E-level airport, but in fact, he raised the airport's specifications to 4F without notifying Zeng Cheng. Unexpectedly, he did not express any objection to his private actions, and even further improved them on the standards he had made.

And all this is because Zeng Cheng has investigated the current operating conditions of civil airports in China.

In the past 2007, the average daily flight of a large airport like Pudong Airport reached about 700, which is still the data after being diverted by other airports in the magic capital, and its income is quite considerable. Coupled with some ancillary income, it is very profitable.

In the case of Shicheng, it is certainly not comparable to the top three airports in China such as Pudong Airport, but Shicheng also has its advantages, that is, it has a monopoly position in the area where it is located.

With such a good market prospect, Zeng Cheng must not let it go.

Generally speaking, the revenue of airports can be divided into two categories: aviation revenue and non-aviation income. The revenue of domestic airports mainly depends on aviation revenue, especially take-off and landing fees and passenger transit fees.

In this way, it is obvious that the advantages of large airports are much greater, not only have more routes, more flights, but after the completion of large airports, there can be no small and medium-sized airports competing with them nearby, which can form a dominant situation, which is also an important reason why Fan Yanhong is determined to invest.

Domestic airports have weak market awareness, mainly in the traditional operation mode, and are still very backward in terms of airport commercial development. The reason for such a large gap in non-aeronautical business is not the lack of demand at domestic airports.

The root cause of the serious backwardness of the commercial development of domestic airports lies in the fact that domestic airports have been under strict government control for a long time, and are not independent commercial entities, but are closer to a government agency. The airport authorities have an exclusive monopoly on many services, including airport commerce, and there is a serious lack of service awareness and market awareness.

Even major airports, including the three major hub airports, rely more on geographical advantages and extended growth, that is, the increase in air traffic, while ignoring the business opportunities brought by the airport's agglomeration of people and logistics.

Therefore, Zeng Cheng told Fan Yanhong: "China's major airports have long been among the world's top in terms of air traffic, airports have gathered a large number of high-end business travelers and consumers, and driven by consumption upgrades, China will gradually grow into one of the world's most important luxury consumers." In addition to the simple travel needs, airport passengers also have the needs of shopping, dining, business and leisure in the airport. ”

"In addition, the airport also gathers a large number of high value-added goods, in order to improve efficiency and save logistics costs, related enterprises have the need to process goods near the airport, which is also a key issue for our airport. As different airlines take off and land at the airport, the emergence of demand for aircraft maintenance, aviation catering and even aircraft cleaning and water filling has also become a growth point for airport business. ”

On this point, Zeng Cheng also has a deep understanding, he remembers that in his previous life, there was a college classmate who was pouring seafood, which was basically transported by plane, but once due to weather conditions, the plane flight was cancelled, and his seafood was dead in the absence of adaptation to the living environment, and naturally suffered heavy losses, assuming that the airport could meet these requirements at that time, I believe that the other party would not care about spending a little more money.

In order to ensure the steady growth of operating income by doing a good job in customer needs, Zeng Cheng's way of thinking, of course, is ahead of everyone, and he has even considered that the operation and management of ground handling, terminals, food, advertising, buses, and properties should be increased in the airport ancillary facilities, so as to increase the source of non-aeronautical business income.

Fan Yanhong was obviously very interested, and asked Zeng Chengdao: "What are your specific plans, can you tell me about them?"

Zeng Cheng was also interested, so he said to Fan Yanhong: "These are all advanced thinking, I will also tell Uncle Fan about it, you had better not tell others first, otherwise you will leak our trade secrets, let others learn from it, and lose a lot!"

"I still know the priorities. Fan Yanhong assured conclusively.

"For example, we can build distinctive leisure, shopping and entertainment centers in airport departure halls, implement public bidding, and hand over these commercial businesses to institutions with strong brand strength. Starting from the price and service, it breaks the traditional idea that domestic tourists are slaughtered when they buy things at the airport, and focuses on high-end shopping brands, so that tourists can get a shopping experience with reasonable prices and first-class services. ”

"We can build a special area for car sales, maintenance and leasing around the airport to carry out the sales, maintenance and leasing business of various brand cars, which is not only convenient for tourists, but also increases the income of the airport. It can also vigorously open up space for advertising, advertise on the blank layout of the airport wall, trolleys and other public utensils, and establish large-scale advertising rotating media outside the airport to increase income. We can also follow the practice of foreign airports, make full use of millions of square meters of vacant land around the airport, carry out the planting of soilless lawn and seasonal flowers, and establish soilless lawn factories and flower industry bases, so that the limited land can give full play to the economic benefits. ”

Fan Yanhong agrees with Zeng Cheng's questions in principle, and the only thing he is a little puzzled about is why he wants to package these businesses and hand them over to other companies to operate?

So, he asked, "As for the commercial business of the airport, why don't we do it ourselves? Can we also stimulate the local economy of Shicheng? If nothing else, can't your farm do this?"

"Uncle Fan, money is inexhaustible, if you want to do well, you must be the most professional!" Zeng Cheng continued to elaborate after affirming his point of view, "We are located in the mainland, so we can also open up air cargo business, and transport special products from other places, such as seafood, special fruits with a short shelf life, electronic and communication products, etc., and at the same time, we can also ship local special products, such as special products with a short shelf life, export products with high time requirements, etc." While meeting the increasingly diverse needs of passengers, cargo and aircraft, airports must also continue to strengthen this demand and make the airport an aerotropolis with a full range of business, leisure and business needs. ”

"Hearing you say this, my blood is boiling!" Fan Yanhong was very longed for by the bright prospects depicted by Zeng Cheng.

Previously, Fan Yanhong was optimistic about the future development of Shicheng, which is also the reason why he raised the scale of Shicheng Airport. However, although his vision is already very advanced, he still can't catch up with Zeng Cheng, a reborn person, after all, Zeng Cheng has personally experienced China's development process in the next ten years.

Finally, Zeng Cheng waved his fist and said: "Our ultimate goal is to build a Shicheng Economic Circle centered on Shicheng Airport. With the airport as the center, we will develop the aviation logistics industry, the airport supporting service industry, the airport-oriented high-tech industry, the business exhibition industry, the ecological recreation and leisure industry, and the modern urban agriculture. Through the operation of the above aspects, there is every reason to believe that Shicheng Airport can greatly improve its profitability. Moreover, this will drive the development of Shicheng itself, and become the core city of the junction of the four provinces and cities of Chongqing, Guizhou, Hunan and Hubei!" )