Of course, Shi Yanbo will be uneasy, because today is the crossroads of his life, and he will face the most difficult choice, when his career is the most brilliant and promising. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Shi Yanbo, who is just in his early thirties this year, can be described as young and promising, not only has his own company, but also has a large scale and a very strong net worth.

Of course, the source of his true net worth is a bit shady.

Like Banshi Liuli, Shi Yanbo has also been an expert in the retail goods industry for many years, but he is proficient in the field of retail food.

Prior to setting up his own company, Shi Yanbo was the Purchasing Director of Youyicun Supermarket Enterprise in Guangdong, where he was responsible for the food procurement business of Youyicun supermarket chain. In this company, he mixed quite well, and he can be described as a high authority, which also laid a good foundation for him to start his own company later.

More than four years ago, Shi Yanbo, who had accumulated a certain amount of funds and accumulated enough popularity and relationships, decided to jump out and go it alone.

He believes that with his own talent and ability, he should not work for others for a lifetime, but should have his own career.

Shi Yanbo is targeting the food supply market of small supermarkets and individual stores.

In Shi Yanbo's view, the market in this area is too big, if he can get a piece of the pie, it is better than working for others. Moreover, he now has this condition, because he has a large number of food manufacturers and suppliers in his hands.

After making a decision, Shi Yanbo registered Sunshine Food Distribution Company.

It is actually not easy to start a company, especially when Shi Yanbo's capital is not strong enough. Office space, warehouses, staff salaries, delivery vehicles, etc., these all cost money everywhere, and with the savings that Shi Yanbo earned from his part-time job, even if he borrowed from relatives and friends, he could only start with a small fight.

In the case of limited funds, Shi Yanbo can only start with milk drinks, and no matter how many products there are, his funds will not be able to play with them.

When it really worked, Shi Yanbo found that the boss was not so easy to be a boss.

The retail food wholesale market is indeed very large, but the competition is also very fierce, in the case of the purchase price is quite transparent, it is really difficult for Shi Yanbo, who does not have any customer base, to start, and it is not so easy to grab food from other people's rice bowls.

But Shi Yanbo is still very smart, he is more flexible and has more ideas than the bosses of other food wholesale companies. In order to make a breakthrough and accumulate customers, he adopted a riskier trick, which is to allow retail stores to suppress goods.

The so-called pressure of goods means that under the same wholesale price, Shi Yanbo gives retail stores a certain period of pressure on goods, allowing retail stores to delay a period of time before settling the payment, or even after the goods are sold.

This trick was very effective, and Shi Yanbo's company quickly opened a breakthrough in the market and accumulated a number of retail customers.

After a good start, Shi Yanbo was not satisfied, and he wanted to make the business bigger. Therefore, he recruited a large number of salesmen to develop the market.

Stocking is risky, especially when Shi Yanbo is making the market bigger and bigger.

Soon, Shi Yanbo found that his working capital was insufficient, and the company was in danger of breaking the capital chain.

It's a terrible thing, and if it doesn't work well, the company will go out of business and he will lose all his money.

Shi Yanbo would never allow this kind of thing to happen, so he began to borrow money from relatives and friends again.

It's a pity that many people do the icing on the cake, and few people are willing to do it. Shi Yanbo begged his grandfather to tell his grandmother, but there was still no way to borrow money.

The company was really about to go out of business, and Shi Yanbo fell into despair.

At a critical juncture, an old relationship saved Shi Yanbo, a local second-tier dairy company.

The boss of this dairy company said to Shi Yanbo at the time: "Mr. Shi, aren't you short of money!" I've got a batch of expired cartons of milk, and if you can find a way to sell them, I'll allow you to settle the bill in three months. ”

Moreover, the supply price of this batch of milk is only half of that of normal milk.

Shi Yanbo was tempted.

He knows that if the provisions of the food safety law are strictly followed, expired food, especially milk, must be recycled and destroyed, because in the past, many food testing indicators of milk would exceed the standard.

Shi Yanbo accepted the milk because it was his only chance.

Expired food is also not so easy to deal with, because the owners of those retail stores are not fools either.

But Shi Yanbo still found an opportunity, because some of his customers happened to be retail stores near the school.

Those bosses don't have so many scruples about expired food, as long as the price is cheaper.

The reason is simple, when adults buy things, they pay attention to the shelf life of food, but children do not.

After discovering this mystery, Shi Yanbo asked the salesman to focus on these small shops around the school.

The expired milk was finally disposed of, and under the premise that the price was favorable, Shi Yanbo's company still traded cash with the retail stores around the school.

Shi Yanbo got through the most difficult hurdle.

Moreover, Shi Yanbo also found that such problem foods are much more profitable than genuine products, because the price difference is much larger than that of genuine products.

It's definitely a way to make money!

Shi Yanbo is eyeing this part of the market. Because he knows that for food companies, there are too many expired and unqualified products. Although according to the regulations, expired products and substandard products are to be recycled and destroyed, no company is willing to do this, and they would rather dispose of them at a low price.

With the first time, there is a second time, Shi Yanbo has already tasted the sweetness, and he is determined to make this lucrative industry bigger.

Shi Yanbo began to study the market for counterfeit and shoddy products.

In the field of food sales, Shi Yanbo is indeed an expert, and he is very familiar with all aspects of the entire value chain, including food safety monitoring.

Shi Yanbo began to plan carefully.

There is a huge risk of selling counterfeit and shoddy products, especially when the scale is very large, and if you are accidentally discovered, it will bring you jail.

Therefore, in Shi Yanbo's view, to do this, you must first ensure your own safety, don't make money and spend it is not worth it.

After careful planning, a bold plan took shape in Shi Yanbo's heart.

Shi Yanbo called this plan the AB plan.

The so-called AB, that is, A stands for genuine products, and B stands for counterfeit and shoddy products.

Shi Yanbo's AB plan is a series of links, from production, wholesale to retail.