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Zeng Cheng plans to open the first barbecue restaurant in Shicheng, which can be regarded as a trial operation preparation for the large-scale opening of the store in the future. Moreover, he did not put this first barbecue restaurant under the name of Xianyuan Group, but became independent. Even, he didn't plan to run this barbecue restaurant himself, but let his two sisters run it, which was regarded as some compensation for the two sisters, because Zeng Cheng didn't plan to give the two sisters shares in the Xianyuan Group. He does not plan to turn Xianyuan Group into a family-owned business, but plans to build it into a modern enterprise.

Zeng Cheng made such a decision, firstly, because the ability of the two sisters is limited, and I am afraid that it will be difficult to adapt to the rapid expansion of Xianyuan Group in the future; Second, Zeng Cheng didn't want to have some unnecessary conflicts caused by money between their siblings in the future.

Zeng Cheng spent two million to buy a two-story building in the business district of Shicheng as a storefront for this barbecue restaurant. As for the sauce for the barbecue, it is provided separately by Zeng Cheng. Although no one in this world can make this recipe except him, Zeng Cheng still doesn't plan to let others know the raw materials of this recipe, after all, there are several ingredients in it that are not stored in this world.

Zeng Cheng has been busy with this store since he returned to Shicheng, and after the layout was completed, Zeng Cheng went to Jiuli Township to take his two sisters to the city that afternoon.

When the eldest sister Zeng Min and the second sister Zeng Hui came to the storefront, they saw that a wooden plaque three meters long and half a meter wide had been hung on the outside of the second floor, but it was covered with a red curtain, and it was not clear what words were written on it. They also saw people coming in and out, moving tables and chairs, pulling carts of pots and pots, and hundreds of barbecue stoves.

When the two entered the store, the entire store had been renovated, and the eight rooms on the first floor, six in a row were opened at the entrance. The square tables are arranged irregularly, basically two people sit opposite each other, with dark red table tops and dark gray stools.

On this floor. Zeng Cheng did not decorate the private room, but generally formed a hall, separated by a fancy wooden fence in the middle, which can be regarded as a small novelty.

At the back is a service desk, completely arranged in the style of a fast food restaurant. A kitchen door opens on the side, which is a passage for the waiter to pass the food.

On the other side of the desk is a staircase leading to the second floor.

The eight rooms on the second floor were also opened up and then re-planked into private rooms of various sizes, for a total of eighteen. The large private room can seat fifteen or six people, while the small private room can only accommodate seven or eight people.

In the entire grilled fish restaurant, there are a total of 48 tables on the first floor, plus eighteen private rooms on the second floor, the number is definitely enough, and the eldest sister and the second sister will definitely not be able to do it, so during this time. Zeng Cheng is responsible for recruiting people.

Because there is no plan to merge this barbecue restaurant into the Xianyuan Group, the name of the barbecue restaurant does not have the word "Xianyuan", but is very concise and clear to take "Zeng's Barbecue".

The barbecue restaurant recruited a total of more than 20 people, except for a few chefs who were in charge of barbecue in the back kitchen, the remaining dozen or so were some seventeen or eighteen-year-old waiter girls, all of whom were recruited in the city.

Zeng Cheng didn't know how to train the waiters in the hotel, but this was not difficult for him, so he directly invited two managers from the front office department and the catering department of the Yuemei Hotel Shicheng Branch to come over, and trained them for a week in a row, from serving food to welcome customers. A la carte, statements are trained all the way down to a variety of basic vegetarian zhì.

During the seven days of training before and after, Zeng Cheng paid more than 10,000 yuan for the training fee alone, and the two managers of the Shicheng branch of the Yuemei Hotel rarely saw such a generous boss. Naturally, they were happy to do it, not only happy to do it, but also kept saying that they would find them if there was such a thing in the future.

Next to the kitchen on the first floor of the barbecue restaurant, there is a small lounge with a few beds for employees to take a break from their shifts. Zeng Cheng has been writing and drawing in it for the past few days, and has come up with a big marketing plan.

"Are you sure there will be people who don't want to eat?" The eldest sister Zeng Min was a little hesitant, and the second sister Zeng Hui was not very optimistic about the plan in her brother's hand, what Zeng Cheng wrote on the plan was indeed very strange, it stands to reason that those who open the door to do business will not refuse, but in this marketing plan, Zeng Cheng directly launched a set of membership system, which is divided into three levels, and it is adjusted at any time according to the business situation, which is unpredictable.

The membership card implements a real-name system, Zeng Cheng knows that this will lose a lot of passenger flow, especially those who are inconvenient to apply for a card, but the real-name system also has the benefits of the real-name system, that is, it has more superiority and a sense of belonging.

Among the three levels, the ordinary membership card can be applied for as long as it consumes more than 100 yuan, and considering the price of the barbecue restaurant, it can basically be handled by coming here to consume once. Of course, because the threshold for this kind of membership is very low, there are very few discounts that can be enjoyed by this kind of membership card, and the consumption can only be discounted by 95%.

The second level of silver card members need to obtain an ordinary membership card, spend more than 10,000 yuan to apply, of course, the silver card members can also get more discounts, they can spend in the store can be discounted.

The highest Gold Card members need to spend a total of 100,000 yuan before applying, and meals will be discounted by 7%. On top of that, Gold members promise to be able to use it at other outlets of the Xianyuan Group, and basically skip the line and dine whenever you want.

In fact, this kind of membership gold card is actually the membership card that Zeng Cheng plans to launch in Xianyuan Supermarket and Xianyuan Barbecue Chain Store next. If you have this membership card, you can use it at any store under the Xianyuan Group nationwide.

"No, on the contrary, I think as long as the taste of the barbecue is passed, and new things are constantly introduced, there will be no customers, our barbecue restaurant can not take the too low-end route, to be positioned at a more tasteful level at the beginning, in order to quickly play the brand effect."

The eldest sister and the second sister are actually a little apprehensive, the second sister Zeng Hui also went out to work, but the eldest sister Zeng Min has never even left Shicheng, she has been living in the countryside, where has she done marketing? Although they felt that something was wrong, they couldn't say why, so after thinking about it, they had to agree.

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In the first few days of the last month of the lunar calendar in 2006, a group of girls in burgundy suits could be seen handing out leaflets on several streets with relatively large population flows in Shicheng City almost every afternoon when they got off work. This is Zeng Cheng arranged for those barbecue restaurant waiters who were being trained, and after receiving training every day, they went to the street to promote the barbecue restaurant.

However, after reading the flyer, the reaction of passers-by was not very good. Because the price of barbecue on the flyer is so high, even two or three times that of other barbecue restaurants in the city.

But Zeng Cheng didn't seem to be in a hurry at all, but continued to let those girls go out every day to hand out leaflets, and he didn't speak, and gave flyers when someone asked.

Pedestrians coming and going on the street are also used to it these days, of course, there are not a few people who come up to ask and take away leaflets, curiosity is human nature.

After waiting for a long time, the business license that he had applied for a long time was finally on time, and Zeng Cheng was relieved, after all, the normal opening on the day of Laba Festival had already been set.

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The time flew to the eighth day of the lunar month, and Zeng's barbecue also opened on time on this day.

Zeng's barbecue has really attracted a lot of people with such a big formation recently, but the eldest sister Zeng Min and the second sister Zeng Hui are anxious in their eyes, seeing that the sun is getting high, they raised their wrists and took a look, it was almost ten o'clock in the morning, not to mention the guests who had been open for so long, even if they entered the barbecue restaurant to see.

There were quite a few people who asked, and there were no less than 100 people who came to inquire in the morning, but when they heard the price, they basically shook their heads and left.

The little girls who were soliciting customers outside the barbecue restaurant were too tired to do it all morning, but they were busy answering questions, and basically few people entered the door, let alone ordered.

At the cash register, the eldest sister Zeng Min and the second sister Zeng Hui were chatting.

"Sister, who came up with Mao's idea, the store is so well decorated, the decoration fee alone has cost tens of thousands, and there is not even a figure on the opening day today, and it will really close when the time comes, and my mother is estimated to make trouble again."

My sister looked back and forth on the side, and her mouth chattered non-stop, and the eldest sister Zeng Min didn't answer, opening today, although I didn't expect that there would be no guests entering the store until now, but my brother had already explained to her before, the opening was the opening, and today's main task was to make a table of grilled fish at noon.

It turned out that Zeng Cheng gave his sister an idea, that is, to invite the middle and senior management of Xianyuan Agricultural and Sideline Products Company to eat a meal of grilled fish, although this seems to be a suspicion of fraud to ask for childcare, but as long as the things are good, and the guests are satisfied after eating, it will be nothing.

Sure enough, until almost 11 o'clock at noon, in the eyes of outsiders, the opening of Zeng's barbecue was a big joke after all, why? Have you ever seen a store that has been open for a long time without a business?

Looking at his sister's sad face, Zeng Min looked at the mechanical watch on his wrist again, it was almost 11 o'clock, and as soon as his heart moved, he took a step and shouted into the kitchen: "Fire!" ”

Zeng Hui was a little anxious, and asked loudly, "Sister, what's the matter with you?" I haven't seen a guest enter the door for most of the day, you open the fire, what are you doing with the fire? ”

Originally, I came to the city to open a barbecue restaurant this time, just because the younger brother wanted to make the two sisters live a more stable life, and the house and everything were renovated, so he had to open the door to do business. She also thought that her brother had made a lot of money recently, and there should be nothing wrong with the ideas he gave, not to mention making a lot of money, it was better than staying at home.

Where do you know that the first day of opening is like this, if you don't get a good start, forget it, but you will be knocked on a stuffy stick when you open the door, no one will be happy to be happy about this matter, this is just on the head of the anger, Zeng Hui just didn't have any place to be angry, and the eldest sister shouted at her with a voice. (To be continued.) )