at home.

Zhang Ye sent the guests away, closed the door and came back.

The old mother greeted with a smile on her face, "Son, come and drink water." ”

Zhang Ye said: "Mom, I'll just say it, you don't have to worry about my work." ”

"I didn't worry about it. The mother gave the tea to her son and pointed to her husband, "It's all your dad who is tossing, you say you're an old man, what do you know, worry about it!"

Dad almost got angry with a mouthful of blood, "Why did it become me?"

"Is it still me?" "I have always believed in my son, he made an advertisement, can that be bad? You see, that is the CEO of the company, how old is the identity of the two of us to come to the door to pay New Year's greetings, and take so many things, but also to our son to bear the guilt, and also took the initiative to change the contract plus endorsement fees, in fact, when I saw that advertisement in the afternoon, I felt really extraordinary!"

Dad ignored her and read the newspaper by himself, "Yes, you can say whatever you like." ”

Zhang Ye was also happy, "Mom, don't be old with my dad." ”

"Alright, I'll ignore him. The old mother pulled Zhang Ye to sit on the sofa, "How are you going to spend the three million, you said that I will learn to drive now, is it still too late?"

Dad interjected, "It's hard to go downstairs, what kind of car are you driving?" ”

Mom glared at him, "I'll take care of you!"

"Xiao Ye, don't listen to your mother, you can't buy a car for anyone. Dad said: "Don't you know, when you were a child, I quarreled with your mother, and your mother took you to Beihe Province on a tricycle!

Mom was slightly annoyed, "How many years ago did you still mention it!"

Zhang Ye smiled and said, "Mom, do you still have this case?"

"You know what. My mother snorted: "At that time, your father was so angry with me, I picked you up and got on the tricycle, I didn't care, I rode and rode in one direction, and finally I was angry, and I was startled when I raised my eyelids, and a big sign said: Welcome to Bac Ha Province! I didn't want to ride so far, so I quickly took you back to ride, and when I got home, my leg was about to break!"

The father added: "I also gave the child a cold. ”

"It's not up to you. Mom gave him a blank look.

The old couple were talking again.

Zhang Ye was happy and listened to it.

Here, the family is "happy", and on the Internet, the turmoil of "Zhang Ye's brain-dead advertisement" has not passed, it is the time of intenseity.

……

on Weibo.

"Again?"

"It's a brainstorm on TV again!"

"I'm tired! Mr. Zhang, please spare me! This is the first advertisement of today?"

"I used to look forward to watching Mr. Zhang's lecture video at Peking University, and I was happy and looking forward to seeing him, but now when I see Mr. Zhang and the advertisement, I can't look at it directly!"

"The ad is so frustrating!"

"yes, I've never seen such a setback!"

"Brain Gold Company is really bold, and they dare to use this kind of advertisement given by Mr. Zhang?"

Some people are scolding, and some people in the advertising industry have stood up to question the "low quality" and "low quality" of this advertisement, and even some people in the advertising industry have spoken, saying that this kind of advertisement cannot be called an advertisement, it is too rubbish, and it does not conform to the laws of advertising at all.

In the last sentence, the industry insiders put it this way: "Even a fool would not buy for a product promoted by this kind of spam advertising!"

"yes. ”

"Fools buy it!"

A lot of people responded.

Then, a piece of news came out!

And then, everybody was stunned!

This is a website news media broke the news, they have just done preliminary market statistics, and interviewed the headquarters of Brain Gold Company in Beijing," As soon as I entered the office area of the brain gold company, our reporter was frightened by the scene in front of him, more than a dozen telephones on the table rang non-stop, the employees were all busy calling and adding orders, when they were too busy, even company leaders would come over to help connect and arrange the transfer of goods, we interviewed the company's chairman Wu Mo, Mr. Wu took our reporter to the office, and took out a record of today's sales and orders, brain gold today a day, less than a day of sales, is actually the total sales of brain gold last year for a whole quarter! The specific figures of the Brain Gold Company have not been counted, but according to Wu Mo and other relevant people, the sales volume of Brain Gold has increased by at least a hundred times!

"Oh my God!"

"A hundredfold!?"

"This news is blinding!"

Everyone shouted one after another, saying that they couldn't believe it, and they couldn't believe it!

The news also said: "Later, our reporter asked Mr. Wu, what caused the sudden rise of brain gold, as a relatively new product, in the Chinese New Year, the most competitive moment in the health care products market, can grab an overwhelming advantage from the old health care products of those giant group companies, Mr. Wu only said a few words, he said' It's advertising', under the reporter's questioning, Mr. Wu did not reveal their specific publicity strategy, he only said that he would like to thank Mr. Zhang Ye, this advertising planning case from beginning to end is Zhang Ye alone formulated and supervised the implementation, Mr. Wu told the reporter, in addition to the excellent product quality, the choice of Mr. Zhang Ye as the product image spokesperson and carte blanche to be responsible for the development of advertising planning, is the wisest decision made by their company!"

After watching the news, everyone still can't accept it!

"I can't!"

"Is everyone crazy?"

"Someone buys this kind of advertising?"

The industry insider who just bombarded the Brain Gold advertisement also jumped out to publicly question the authenticity of the Brain Gold sales, and he felt that it was a fraud!

Immediately after, another piece of news came out!

The official Weibo of the Beijing Times: " Today, the reporter visited the supermarkets in the capital to investigate the sales of health care products during the holidays, and the results of the investigation were unexpected even for the reporter, in the past, the health care products counters of the big brands were sparsely populated and deserted, and the goods on the shelves were neatly placed in rows and rows, almost never moved, but the counters and shelves of brain gold, when the reporter investigated and visited, there were five supermarkets with brain gold counters empty, and there were only seven or eight boxes of products left on the shelves of four supermarkets brain gold, the reporter asked the sales staff, and the other party replied that this was the second batch of goods sold today, and a new batch of goods temporarily transferred from the brain gold company, also sold out at night, many people come to the supermarket, are straight to the counter of brain gold, are to give the New Year to relatives and elders at home, tomorrow is the Chinese New Year's Eve, the sales staff told the reporter, tomorrow the demand for brain gold may be greater, and according to the sales situation, this growth momentum is likely to continue until the year after the year!"

Another news outlet: "Brain Gold! A Sales Miracle Is Born!"

Fourth outlet:" After today, the fiercely competitive health care products market will have a place for brain gold, the reporter interviewed several companies that also sell health care products, the other party's market analysts told the reporter, they are also unbelievable about such a result, and said that the sales miracle of brain gold, there must be a master who is proficient in advertising planning behind the operation, but he said that he is not familiar with the name of the advertising company entrusted by brain gold, he thought it would be one of the top advertising companies in the industry to have this strength. will be so accurate in the health care product market. When the reporter said that Zhang Ye proposed the advertising plan this time, the other party was silent for a while, and said, "No wonder, it turned out to be him", and finally said that when the contract between Zhang Ye and Brain Gold expires next year, they also want to talk about cooperation with Zhang Ye. ”

Zhang Ye's contract does not restrict repeated endorsements, he can now endorse shampoos and drinks, but health care products are not allowed, which must be written in the contract.

Is a piece of news fake?

It can't be that so many official media are blindly breaking the news!

"God, sue me for not being true!"

"Hahahaha! Teacher Zhang is so funny! Successfully smashing everyone again!"

"The word Zhang Ye is a miracle! Why do I love Teacher Zhang Ye so much! I am happy to see him talk and see him do things!"

"This advertisement is amazing!"

"It turns out that the brain-dead advertisement that everyone is scolding is so awesome?"

"Someone is going to be slapped in the face!

"Funny me! Teacher Zhang Ye is so capable of making trouble!"

"I have to say, Zhang Ye is too fierce! Just come up with an idea to make an advertisement and save a company!"

"Finally the dust has settled! Finally, I can correct Mr. Zhang Ye's name, right? Brain-dead advertising? If an advertisement that can make people's sales soar by a hundredfold is still called a brain-dead advertisement! What kind of advertisement is not brain-dead? It's ridiculous that some so-called insiders still talk wildly, what kind of garbage advertisement! Advertising is not a movie, what is the use of beautiful pictures? What is the use of beautiful songs? The purpose of advertising is to make people buy products! Teacher Zhang Ye has already taught a lesson to all people in the advertising industry! Today! He has once again made the history of advertising and marketing!"

The so-called advertising industry insiders have been dumbfounded, and they don't have the courage to show their heads, and they don't know whether to go offline or watch silently behind the computer.

Subsequently, I don't know who broke the news, an endorsement fee for Zhang Ye from Brain Gold Company was dug up by an insider, and it blinded people's eyes!

Zhang Ye's endorsement fee for a year of brain gold products turned out to be three million!

As a master who is about to go to the third tier but is still a fourth-tier artist, the advertising endorsement fee is simply against the sky, this is the endorsement amount of your mother is a first-tier star!!

"Wow!"

"Stunned!"

"How can it be so high?"

"This is too empty, isn't it? Fourth-tier artists get endorsement fees for first-line stars?"

"Outrageous, isn't it?

"Reliable, I also heard from a friend, three million, and it's only for a year!"

"Fierce!"

A lot of people were amazed!

Even a few of Zhang Ye's friends also liked it on Weibo.

Yao Jiancai: "Haha, congratulations to my brother Zhang on being promoted to the front line!"

Suna: "The fourth-line takes the first-line endorsement price, and Mr. Zhang Ye is the first person in the industry!

People who don't understand will just watch the excitement, in fact, people who really understand know very well in their hearts, this endorsement fee is not really the endorsement fee, but the advertising planning fee is counted, the brain gold company is deliberately written into the endorsement fee in order to increase Zhang Ye's popularity, in fact, with Zhang Ye's popularity, it is not less for him to endorse a product and give him 800,000 yuan a year, and the remaining so-called endorsement fee is the value of Zhang Ye's advertisement! So it's not that Zhang Ye's endorsement fee really catches up with the first-line stars, but Zhang Ye's brain and ability surpass this level!

Is three million expensive?

It looks expensive, but when you think about it, it's not at all!

If I had known that Zhang Ye's advertisement was so powerful, those larger health care product advertising companies would have given it an estimated 5 million!

The Internet is boiling, some people are still scolding, but some people have begun to see this advertisement with an objective eye, and there are many people who have lifted Zhang Ye to the sky!

What is Zhang Ye, who wins the world!

As soon as Zhang Ye makes a move, I have it all over the world!

There are many people who still don't like the advertisement of brain gold, and still feel rubbish, but when it comes to Zhang Ye, I have to say "amazing", no matter what people say, their achievements and achievements are clearly placed in front of them, sales, this is the best way to speak, and it is useless to say anything else!

……

Tonight.

Many advertising companies have worked overtime, the first day of the Chinese New Year's Eve, which is really rare in the advertising industry and field, because they are not so busy during the New Year, and the cases that should be done have been settled before. But the reason for working overtime today is precisely because of an advertisement!

A company.

In an office.

A department leader was playing an advertisement for brain gold on the screen, and seven or eight advertisers and employees below were watching it with big eyes, and this was the tenth time they had seen it!

"Tell me, what's so good about this advertisement?"

"Leader, this ......"

"Say, don't be stunned. ”

"We really can't see it, we really don't think it's good. ”

"It's not good, it's not good, people have created a myth that sales have increased a hundredfold! Today, everyone is working overtime, we must eat this advertisement thoroughly, the above has already spoken, we want to study and study again! We must understand the core inside! Everyone must learn! After mastering it, our company will also try this type of advertising output next year!"

"I saw the brainwashing effect, and the singing was catchy, and it was under the guise of giving gifts to my parents, but ...... The advertisements for other health products are similar, why is it so popular? Is the trick in the song? Or is it in the animated character of the old man and the old lady?"

Why is it on fire!

This kind of broken advertising shouldn't be!

Everyone studied for a long time, but no one could figure it out!

……

Meantime.

Other advertising agencies have more or less the same picture!

"Let's analyze it!"

"What's the point of this advertisement, it's weird!"

"This is not in accordance with the law, I have never talked about advertising in the past, this advertisement is not according to the routine at all, and there has been no such precedent before!"

"Who has a classmate or friend in the company that advertises Brain Gold? Make a phone call and ask the people inside to learn from it!"

"I have a friend here, it's just this time that I only did the brain gold advertisement, he is responsible for making zuò animation characters, but I asked, he also said that he didn't know the overall core and strategy of this advertising campaign, and he didn't know where the magic of this TV commercial was, he said that it was not only him, everyone in their company was painting cats and tigers, Zhang Ye said how to arrange, they did how to execute, painted characters, and engaged in songs, all of which were planned by Zhang Ye alone, and the others didn't know, and Zhang Ye didn't tell them anything!"

Everyone is gossiping.

The leader finally became angry, slapped the table and said: "Such a large group of elites in the industry who are professionally studying advertising and engaging in advertising! They are not even as good as a layman who is engaged in broadcasting and hosting? If you say it, you won't let people laugh to death! Keep watching! Continue to analyze! There must be the essentials and key points in this advertisement! I don't believe that Zhang Ye really has three heads and six arms! He knows all the advertising methods he knows, but we professional advertising people don't even know? If any advertising company hires Zhang Ye in the past, how can we compete with others? Ah? ”

yes, how to fight?

Zhang Ye's ability is indeed too perverted!

Obviously, Zhang Ye made a miracle, and now many people in the advertising industry are estimated to be as dumbfounded as them!

A female advertising agent said weakly, "Mr. Chen, we can poach Mr. Zhang Ye here, and we can ask him to be a consultant." ”

Mr. Chen was stunned and slapped his leg, "Yes, why didn't I think of it!"

It's a pity that he is not the only one who thinks of this, many advertising companies are analyzing the amazing cases of brain gold, but they are all fruitless, this kind of advertising seems to be impossible to imitate at all, so some people naturally moved their ideas on Zhang Ye's body, and various connections have taken action.

As a result, Zhang Ye got into the bed and prepared to go to bed at night, and his mobile phone rang one by one.

Mr. Sun was very polite, "Hey, Mr. Zhang Ye, didn't disturb your rest, right?" Hehe, first give you and your parents a New Year's greeting, I am the old grandson of Daiwa Advertising Company, we want to invite you to come to our company as a consultant, you can rest assured, we will not let you sit on duty, that is, when you need it, you can help us come up with an idea, give us an analysis of advertising planning, and then give a lecture It is better, and the salary is easy to discuss." ”

Zhang Ye didn't care about it, "Mr. Sun, I'm just a host." ”

Mr. Sun smiled bitterly, "But you, as a host, have created several myths in the advertising industry in a row! Others treat you as a layman, but we won't, you are much more professional than those of us who are professional advertisers! Do you want to consider our company? The annual salary is 1.5 million!"

Zhang Ye declined and said: "Thanks to my love, I really want to have another opportunity to endorse in the future, and I can cooperate when the time comes, forget about the rest, I'm sorry." ”

There were four calls in total, all of which were from advertising agencies.

Zhang Ye refused one by one, and they were all kind and pleasant, they didn't take it big, people invited themselves, it was a trust in their own affirmation and ability, and Zhang Ye also had to give face to others.