Chapter 0531 Milk Goes Public

Li Xuemei quietly asked Liu Tingting: "Tingting, have you really decided to leave Huacheng?" But there are still three months left before the contract expires, will there be any variables? ”

Liu Tingting was not too worried, from the conversation just now, she already knew some details of Zeng Cheng, and knew that the background of this boss was very strong, and Huacheng would definitely not dare to embarrass her in this matter. Pen? Interesting? Pavilion wWw. biquge。 info

After Xing Xiuyan calmed down, he took the blank contract, refined some of the terms, and set Liu Tingting's basic salary, and then the two parties signed, and then exchanged contracts, which was considered to have completed the work.

"Today is probably the best birthday I've ever had!" Xing Xiuyan said happily to everyone.

"Miss Liu's deed of sale must be collected, and if you lose it, it will be invalid." Zeng Cheng saw Xing Xiuyan holding the contract and waving it non-stop, so he kindly reminded her.

Everyone immediately condemned Zeng Chenglai, although the statement of the deed of sale is more vivid, but it is tantamount to extreme disrespect for women.

However, for entertainment stars, the contract they signed with the company is basically similar to a deed of sale.

Liu Tingting's assistant Li Xuemei was originally a little worried, but when she learned that Zeng Cheng was the boss of the famous Xianyuan Group, she couldn't raise any objections.

What is Flower City? A young Zhuang faction with huge power and strong funds like Zeng Cheng represents the direction of future development, and Li Xuemei raised her hands to approve of Liu Tingting's job hopping.

However, she also raised concerns about the disputes that may arise from the unexpired contract of Flush City Entertainment Company, hoping that Zeng Cheng can consider it all.

"I'll leave this matter to the right people." Zeng Cheng replied without hesitation.

"You haven't moved much on the table of food, you won't decide to lose weight collectively, right?" Zeng Cheng suddenly noticed that the food on the table basically didn't move a few chopsticks, so he reminded him.

"I can't eat it with excitement!" Xing Xiuyan replied.

Zeng Cheng pointed to the dishes on the table with some distress and said, "Abalone! I don't usually want to eat it! You can't be too wasteful! The Founding Fathers said that waste is a great crime! You wicked and criminal creatures! ”

Xing Xiuyan shook her head proudly and said, "You can pack it!" ”

Pack?! Zeng Cheng looked at the table full of wine and food, and said in his heart, what am I trying to do?

………………

When Zeng Cheng, the shopkeeper, was participating in a charity night event in the capital, the employees of Xianyuan Dairy, who were far away in Shicheng, were busy.

The 2,000 Holstein cows in Xianyuan Ranch are exceptionally good in terms of milk production and milk fat percentage. Especially in mid-September, after the milk production of dairy cows stabilized, it created a miracle one by one.

The performance of dairy cows mainly includes milk volume and milk fat percentage.

Milk production is a reflection of a cow's actual lactation ability, and it is also the most important economic trait of dairy cows, and milk fat percentage is an important indicator to evaluate milk quality.

Under normal circumstances, cows are required to give birth to one calf a year, and in addition to the 60-day dry milk period, they should generally produce milk for 305 days. If it produces milk for less than 305 days, it is not a good cow. Although milk is produced within 305 days, some have high milk production and some have low milk production. The comparison of the actual milk production alone cannot fully reflect the advantages and disadvantages of the cow, because the milk fat rate of each cow is different, and the milk fat rate is an important indicator of milk quality. According to the regulations, the fat content of 4% is standard milk, if it is less than 3%, it is called low-fat milk, and the economic value of low-fat milk is lower than that of high-fat milk. Even if the quantity is large, but the fat content is low, it is still not economical. Therefore, a cow with good production performance not only has a high milk yield, but also a high fat content.

In general, the average annual milk yield of a Holstein cow is 7500~8500 kg, and the milk fat rate is 3.5%~3.8%.

The world record is for a Holstein cow in the United States to produce kilograms of milk in 365 days, with an average daily yield of 88.7 kilograms. The world record for milk fat percentage was set by another American cow, which produced a total of 27,900 kilograms of milk in 365 days, with a milk fat rate of 4.1%.

However, the average daily milk production of the cows at Xianyuan Farm has reached a terrifying 80 kilograms, and the average milk fat rate has also reached 4%, almost all of which are close to their respective world records. As for the milk production record of a single cow, it reached 117 kg of milk per day, with a milk fat rate of 4.78%.

In other words, the 2,000 Holstein cows in Xianyuan Ranch produce 160,000 kilograms of milk per day, or 1,600 tons. And the total amount of milk fat contained in it has also reached a terrifying 76 tons.

Such a large output is a huge test for the processing capacity of Xianyuan Dairy.

Since its start in early September, Xianyuan Dairy's production has steadily increased, and now has a daily processing capacity of 500 tons of fresh milk, which can produce nearly 2.5 million cartons of 250ml of liquid milk.

Such an output is just a drop in the bucket in the incomparably huge domestic dairy market, but it is just right for Xianyuan Dairy, which is based on the high-end domestic dairy market.

With the official signing of Xianyuan Dairy and Walmart China. Xianyuan Dairy's products have also begun to land in Wal-Mart's major supermarkets in mainland China. As a leader in the retail industry, Wal-Mart's every move has naturally attracted the attention of its peers, which has also helped Xianyuan Dairy's product promotion.

Since August, Liang Wenyin has led the team of the marketing department to continue to travel to various districts and counties in Chongqing, and conducted a series of negotiations with major retail enterprises and distributors, and finally completely opened the market of Xianyuan Dairy with the help of various favorable conditions. With Wal-Mart's supply agreement, Liang Wenyin's lobbying and difficulty in tackling key problems have plummeted, and the results have been remarkable.

Now, what Liang Wenyin and the senior management of Xianyuan Dairy can do is to wait patiently for the market response of the product.

It's a matter of success or failure!

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Since September, consumers everywhere have suddenly discovered that a dairy company called Xianyuan Dairy has begun to carry out large-scale bombardment advertising through CCTV, Yudu Satellite TV, Xichuan Satellite TV, major newspapers, bus advertisements, mobile TV, outdoor advertising, etc.

In the past, the products of Xianyuan Farm were basically aimed at domestic high-consumption groups, so there was no such large-scale advertising, and many people had limited understanding of Xianyuan Group. But now it's different. This kind of high-reach advertising is expensive, but at least 80 percent of people have seen the ads and know that there is such a new dairy company.

This is a victory for Xianyuan Dairy.

As for the housewives and retirees who buy for their families, they have noticed that the dairy company's products are being promoted on a large scale, and the discount is jaw-dropping.

Regardless of the quality of Xianyuan Dairy's products, many consumers already want to give it a try in view of these discounts.

Besides, this company has obtained the green food certification of the State Administration of Quality Supervision, and looking at the beautiful Xianyuan Ranch actually filmed in the advertisement, consumers subconsciously feel that the products of this dairy company should not be bad.

Another important reason is that the carpet advertising bombardment reveals a message to consumers that Xianyuan Dairy is not bad for money. For Chinese consumers, companies that don't run out of money are generally trustworthy.

Therefore, before the product was officially put on the market on September 22, many consumers had decided to try Xianyuan Dairy's products.

The reason why this date was chosen to put the product on the market is mainly for the upcoming National Day Golden Week. If you wait until the National Day to put it on the shelves, the sales during the National Day will not be very good, but after a week of warm-up, when it comes to the National Day, the sales will definitely be very hot.

Originally, Xianyuan Dairy only planned to reach a cooperation with Wal-Mart in Chongqing, but later, after negotiations with Catherine, the vice president of Wal-Mart China, the scope of this cooperation agreement was extended to the entire continent.

Before the 22nd, nearly 30 million boxes of liquid milk produced by Xianyuan Dairy had been transported by rail and air to Wal-Mart's supermarkets in major provincial capitals across the country and some important non-provincial capitals along the coast.

Especially in Yudu, Xianyuan Dairy, through its parent company Xianyuan Group, has mobilized many vehicles of Qinglong Logistics Company to form several fleets to transport products to 38 districts and counties in Chongqing, and began to sell goods in hundreds of large supermarkets and thousands of convenience stores.

At present, Xianyuan Dairy still has only one product - pure milk, which is divided into 250 ml, 500 ml and 1000 ml specifications. This is also a test of the dairy market by Xianyuan Dairy, and in the next period of time, a series of products including walnut milk, fruit milk and so on will also be launched one after another, further enriching the product line of Xianyuan Dairy.

Because September 22 is the time when dairy products need to be officially launched, the day before, Zeng Cheng rushed back to Shicheng from the capital, sat in the office of the dairy company, and paid close attention to the sales data fed back from various places with Ling Yun, Liang Wenyin and other senior executives.

For Zeng Cheng, Xianyuan Dairy is the core industry of the entire Xianyuan Group, and only when Xianyuan Dairy succeeds and becomes a cash cow, many of his ideas can be realized one by one.

Therefore, don't look at Zeng Cheng's calm appearance, but he was a little uneasy in his heart sitting on the Taipan chair. After all, Xianyuan Dairy is an emerging dairy company, although Zeng Cheng is confident in the quality of the product, but in the face of the unpredictable market, it is reasonable to lack confidence. (To be continued.) )