The laughter in the conference room illustrates how deeply rooted the big boss's metaphor is. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Obviously, compared to the IT version of "Snow White and the Seven Dwarfs", the "NOISE Alliance" summarizes the industry situation more accurately, and at the same time, it can also stimulate the superiority of Zheru Software up and down - yes, these guys who can't compete with us are noise!

After quieting down, someone asked curiously: "Netscape's strength is far from Microsoft's, but Microsoft's position has been placed in the 'Else' category, will it be underestimated?" ”

"DO YOU THINK I DELIBERATELY MADE A SLIGHT ATTACK ON THE WORD 'NOISE'?" Tang Huan joked pleasantly, causing the other party to scratch his head embarrassedly.

"Your question just gives me the opportunity to analyze for you who is the real opponent or the mortal enemy!" Tang Huan opened the slide file on the notebook and projected it onto the big screen for everyone to see.

"The so-called seven dwarfs in the IT version of 'Snow White and the Seven Dwarfs' do list some of the companies that have the most fierce competition with Zheru Software at this stage, but not everyone is an enemy, and even their relationship with each other is still close and different."

Speaking of this, Tang Huan smiled slightly, "I believe in everyone's strength, and we are not afraid of the number of enemies - but since we can analyze the basis on which they are united, we can deal with it with less effort, why not do it!" ”

"Yes......" everyone in the audience nodded in agreement.

Tang Huan pointed to Microsoft's name and explained: "Speaking of which, Microsoft and Gates are our old friends, and the relevant situation is more familiar, such as its product richness, not inferior to IBM, but the market focus is different - the former is the consumer market and the small and medium-sized enterprise market, while the latter is mainly the large enterprise market." ”

"Here's the problem - you know, not everyone has the ability to do it in the big enterprise market, and more companies are still making a living in the low-end market, which has caused Microsoft's 'popularity' in this field to be much worse than IBM."

"And that's true – over the years, Microsoft and Borland have had a lot of grievances in the field of programming language development tools, with Novell in the field of network operating systems, with Netscape in the field of browsers, and with Sun Microsystems in the field of workstation server operating systems, and they are no worse than those old accounts with IBM."

"Microsoft's situation is equivalent to a miniature version of us - even if it is eye-to-eye with other companies, it will only harbor evil intentions and make their own calculations, and then the threat will not match the strength."

"On the contrary, IBM, the skinny camel is bigger than the horse, the status is transcendent, and there is little contradiction with those small companies in the low-end market, and the competition field with Zheru Software is a lucrative golden place, which is undoubtedly a strong opponent."

"And then there's Borland and Novell, two of the two brothers I think are difficult to build — they both tried to build their own office software suite, but they didn't come to naught."

"Borland, for example, was licensed by WordPerfect, a word processing software, the year before last, and packaged with its own spreadsheet software Quattro_Pro, desktop database Paradox and other products to form a Borland_Office, but the market response has been lukewarm."

"The year before last, Novell officially acquired WordPerfect with $1.4 billion worth of stock, and at the same time bought Quattro_Pro for $145 million, and also tried to build a set of office software suites of its own, but unfortunately it ended as dismal as Borland."

"At the beginning of this year, Novell, who couldn't bear it, packaged and sold WordPerfect and Quattro_Pro to Canada's Corel - the dream of office software suites, whether it will be pursued again, it is unknown."

"After such a failure, both Borland and Novell were injured, especially the former, and he also jumped into the big pit of DBase on his own initiative, and the losses were even more heavy."

Therefore, Borland and Novell should think more about recuperation - the former may use the capital of programming tools that they are best at to embrace Java and develop a new set of rapid application development tools for them; The latter will not forget to work hard in the field of networking, which they are best at. ”

"In this way, Borland and Novell will definitely be in the role of chaperones for a long time to come."

"As for the rest of the ......," Tang Huan made eye-catching marks on the names of Netscape, Oracle, and Sun Microsystems, "these three companies are our mortal enemies." ”

"Gain, their respective products - browser, NC and Java, with the help of the Internet development boom, try to eliminate us from the rules of the industry game, and these three things represent software platforms, hardware platforms, and development platforms, and they are also going together."

"It is not difficult to imagine that once the three successfully merge, the threat will definitely take a qualitative leap."

Tang Huan looked around at everyone, "Everyone, now you all understand, Netscape, Oracle, and Sun Microsystems are our real mortal enemies. ”

"My suggestion is: break through one by one - first aim for NC that has built a hardware platform."

……

Although Zheru Software has always done a good job in business secrecy, contemptuous terms such as "NOISE Alliance" for competitors to gang up have inevitably spread in Tang's IT kingdom through word of mouth, daily documents, emails, etc., and have become a buzzword.

The reason is, first of all, this word comes from the mouth of the big boss, and the charisma of the leader is the easiest to create classic quotations; Secondly, since Tang Huan founded his first company more than ten years ago - Zheru, he has planted the crisis consciousness of "the company is only 18 months away from bankruptcy" into the company's culture, and now the "countercurrent" faced by Zheru Software is becoming more and more obvious, and everyone can't help but hate the same enemy - the "NOISE Alliance" satisfies the psychological demands of highlighting superiority and expressing contempt.

It is not difficult to imagine that the outside world soon became aware of the existence of the "NOISE Alliance", and it spread more widely, even the parties to whom the "NOISE Alliance" refers to it.

Then, an interesting phenomenon happened.

Jim Bucksdale, CEO of Netscape, Larry Ellison, CEO of Oracle, and Scott McCollini, CEO of Sun Microsystems, all said triumphantly—the NOISE Alliance? That's what I like! From now on, we will be the NOISE Alliance! Remember, don't lowercase!

IBM, which ranked fourth, has a subtle attitude similar to that of its "Else" competitors, and declined to comment.

In fact, the mentality of the blue giant is quite representative - it hopes to make Zheru Software the target of public criticism in order to compete for market share; I don't want Zheru software to be praised too highly, and then show my incompetence - I want to take care of all faces.

Industry observer analysis: compared with the IT version of "Snow White and the Seven Dwarfs", "NOISE Alliance" accurately and skillfully classifies the current IT market from the perspective of Zheru Software.

For example, the relationship between the "seven dwarfs" opposite "Snow White" is appropriately described.

Among them, the most active Netscape, Oracle, and Sun Microsystem not only control the three most popular focuses in the context of the vigorous development of the Internet - browser, NC, and Java, but also complement each other's advantages and have no conflict of interest, so they have naturally become the "Three Musketeers" who rank high and cooperate tacitly in the "NOISE Alliance" challenging Zheru Software.

All in all, whether it is "Snow White and the Seven Dwarfs" or the "NOISE Alliance", they have infinitely intensified the antagonism between interest groups in the IT circle at this stage, driving both parties, whether they want to or not, to put on armor, take up arms, and kill each other in a river of blood.

The first battlefield in front of us is the Zheru Spring Developer Conference, and the NC Alliance Conference and the Java Alliance Conference, which have formed a flanking trend.

……

In stark contrast to the tension in the IT industry, the San Francisco Bay Area, where Silicon Valley is located, is not so tense.

Cupertino, located in the core area of Silicon Valley, is even more busy, and its popularity is extremely high.

The media, which was already heavily armed, quickly noticed that before the opening of the Zheru Spring Developer Conference, it seemed that a large meeting would be held in advance.

Indeed, the Zheru Group, the largest landowner and employer in Cupertino, did not deliberately hide anything. After all, the constant flow of luxury cars, helicopters, and well-dressed and well-talked, well-dressed executives of all skin tones is the most obvious proof of this.

……

Before the meeting, Tang Huan deliberately communicated with Intel CEO Andy Grove alone.

He asked straight to the point: "Do you really think about it clearly and are willing to reduce the price of microprocessors and peripheral chips?" ”

Andy Grove nodded solemnly, "Both the board of directors and the management have realized that they must take a strong countermeasure against the NC. Otherwise, once the sales of PCs are affected, the revenue of Intel's microprocessors and peripheral chips will also drop sharply. ”

"It would be nice to be able to do that." Tang Huan glanced at the other party deeply, "I'm a person who has always been convinced by virtue. ”

Andy Grove complimented: "Compared to the 20 percent of the shares that IBM held at the beginning, Tang obviously communicates more fluently and has a better relationship with Intel." ”

It has to be said that in the face of the aggressive trend of the gradually forming NC, Intel and Andy Grove have no choice - if they continue to look at it indifferently, the ensuing crisis will definitely exceed the procedure when RB semiconductor memory products were dumped in the United States more than ten years ago.

In the final analysis, there is a simple direct relationship between how many microprocessors and peripheral chips Intel can sell, and the number of PCs sold.

On the one hand, in the PC industry represented by Fangyuan personal computers, there are two main categories according to the different CPUs used - Intel x86 series and other branches.

When Motorola's MC68000 family of microprocessors gradually could not keep up with the pace of personal computers, and had to withdraw from the market, Zheru's RISC microprocessor Holder replaced it to meet high-end and special needs, such as industrial computers that focus on real-time performance, educational computers that care about energy consumption ratio, etc.

In this case, the sales of Intel x86 series personal computers have increased significantly, and the benefits contributed far exceed those of the remaining IBM-PC compatible machines.

Without Motorola, Intel has also ushered in its own spring.

On the other hand, the NC that popped up out of nowhere has more factions in the camp.

Apple used to plan to make NC, but now it's too bad, and it's not far from bankruptcy, so naturally it can't catch up with the fashion.

The IBM-PC camp, which is in a corner of the country, also intends to build a new class of microcomputers according to NC specifications, but their market share cannot make the most familiar Intel x86 microprocessors to give up profit margins to reach the standard line of NC selling for $800 - the result is that it thunders dry, and it does not rain.

The remaining three NC vendors, Oracle, Sun Microsystems, and IBM, each of them has its own set of hardware solutions, including CPUs, and has nothing to do with Intel.

In this way, you can imagine how deeply Intel hates NC.

What's more, when Zheru's Holder microprocessor began to drop in price, it also counterbalanced Intel's x86 microprocessor, and it must respond to follow up, otherwise, it will also face the risk of losing market share.

Everyone understands the stakes, and after analyzing the stakes thoroughly, Andy Grove made a clear decision to involve Intel in the vicious battle between NC and PC.

……

After the ventilation, Tang Huan and Andy Grove came to the venue.

Looking at the thousands of representatives from Fangyuan personal computer and compatible computer manufacturers and distributors from all over the world, Tang Huan said straight to the point: "I would like to announce three things to you first. ”

"First, Zheru and Intel will significantly reduce the purchase price of CPUs per 1,000."

"Second, Zheru Software will also reduce the price of pre-installed operating systems."

"Third, I will soon visit the global supply chain system to seek to further reduce procurement costs."

"All in all, our goal is to give everyone profit margins, and in the second half of this year, set off a high ~ tide of PC sales."

"As for the more specific situation, I will now ask the CEO of the relevant company to give you a detailed introduction."