……

Now even the most basic employees in Netscape know the shortcomings of the company's operation, that is, they are hanged from the tree of the browser. Pen & Fun & Pavilion www.biquge.info

Expanding into new business areas is imperative and imminent, and Jim Barksdale has chosen the direction of the enterprise intranet application market.

Just like there is a dedicated telephone network, large businesses also have their own internal computer networks.

For example, Fang Yuan and Zheru under Tang Huan are like this - a backbone network composed of optical fibers, and even nodes scattered around the world are connected together through satellites, so as to open up the data channels in a huge organization.

It can be said that in the current booming Internet wave, most of the applications are exploratory and a bit virtual, while the enterprise intranet is a rare and valuable real thing.

On this architecture, there are too many applications that can immediately serve the existing business processes of large enterprises, such as email systems, collaborative office software, and so on.

Jim Bucksdale is a typical person who specializes in picking good meat, but unfortunately this field has already entered the market - in addition to Zheru Software, there is also IBM, which has entered through the acquisition of Lotus Software.

After Tang Huan heard about this dynamic, he unabashedly sarcastically said: "Jim Barksdale is so ambitious that Netscape is not dying fast enough - the enterprise intranet has high requirements for solutions, and it is not suitable for novices like Netscape, not to mention competing with Zheru Software and IBM!" ”

Brad Swahlberg, CEO of Zheru Software, replied: "Netscape's new operation in the old business of browsers is also a stupid trick. ”

"Do you mean that Netscape has repackaged the browser product from the original Netscape_Navigator Netscape Navigator to Netscape_Communicator Netscape Communicator?" Tang Huan muttered: "I think the starting point of their consideration should be to further position their products - after all, the original Netscape_Navigator refers not only to the browser itself, but also to the entire product suite including browsers, email clients, address books, etc., which is easy to cause confusion in marketing concepts; And after the makeover to Netscape_Communicator, it is clear at a glance. ”

"Even if Netscape was originally intended to be like this, they shouldn't launch a paid version at this juncture." Brad Swalberg laughed: "You know, since the kernel and interface of our browser Polestar have spread to our partners, with the skin technology, 'new' browsers on the market have been emerging, which can be said to have promoted browser products to go down the altar, and the free model is even more deeply rooted in the hearts of the people." ”

"But Netscape is good, bucking the trend, and deliberately came up with a tricky excuse for charging - from charging to free, it is just a one-sentence decision; But from free to paid, it's just a matter of cutting meat. ”

"Right now, the comments on the Internet are full of cynicism about the Netscape_Communicator that hasn't been launched yet – and the outlook is really not optimistic."

Tang Huan bowed slightly, lifted the topic, and emphasized: "Netscape is a product that poses a very limited threat to Zheru software. What's really alarming about it is that it is ignorant and fearless, stirring up trouble and making the industry restless. ”

Brad Swarberg, who understood it, his face became serious, "Recently, the allusion to the IT version of 'Snow White and the Seven Dwarfs' has spread all over the place, although on the surface it only makes people laugh, but invisibly, it portrays the absolute dominant position of Zheru Software in the industry into the minds of ordinary people, and then forms a dangerous consensus - we are hateful monopolies." ”

"You're very reasonable." Tang Huan nodded appreciatively, "However, for now, we have to beat the arrogance of the two alliances of NC and Java first." ”

Brad Swalberg replied helplessly: "How else is this IT version of the 'Snow White and the Seven Dwarfs' allusion to a disaster, the industry's perception of our monopoly is increasing, and it is natural to lean towards the two alliances of NC and Java." ”

"Then let the market decide which is better or worse." Mr. The richest man waved his hand gently, "You have to do two things in front of you - first, the Zheru Spring Developer Conference, which has a history of more than ten years, must not be smashed by anyone, you know, it is already a very iconic signboard; Then, Zheru Software has to reach a consensus on a fierce battle and come up with a set of aggressive marketing plans. ”

Speaking of this, Tang Huan sneered, "Didn't the NC Alliance advocate that its products were 'low in price and practical enough', so let it become an e-waste that is not up or down, and the positioning is embarrassing." ”

"Zheru Software will do its best to escort the Zheru Spring Developer Conference!" Brad Swalberg swore an oath, and then asked, "What is the minimum goal of this marketing plan?" ”

"It......'s very simple," Tang Huan stretched out his hand and instructed: "The Fangyuan personal computer, which costs $3,000 now, will only cost $1,500 or even $1,200 for users to take home." ”

Brad Swalberg, who gasped when he heard this, said with a wry smile: "If the cost is spread over the operating system, I'm afraid that even if StudiOS is free, it will not be able to contribute to such a large price reduction." ”

"The price reduction of Fangyuan's personal computer is of course an overall action of multiple parties, and Zheru Software cannot bear it independently, nor does it need to feel pressure." Mr. The richest man said lightly: "For example, microprocessor and peripheral chip providers, including Zheru and Intel, will also reduce prices, and everyone will work together to make room for Fangyuan personal computer manufacturers to reduce prices - in the final analysis, the current Fangyuan personal computer is not a cash cow for the exclusive Fangyuan company, and many people cannot stand out and watch it fall." ”

"I see." Brad Swalberg thought for a moment, and then suggested: "If you give too much, it will be difficult to collect it - it is better to refer to Netscape's practice of creating an excuse for charging, StudiOS, the mainstream operating system on the Fangyuan personal computer platform, to carry out a major upgrade, but we do not charge." ”

Tang Huan smiled: "I won't just ask about the specific operation." ”

……

When Silicon Valley was turbulent, the richest man did not forget to attend the 68th Academy Awards held at Dorothy Chandler Hall in Los Angeles on March 25 as a tycoon Tang.

In the past 1995, the most representative result of the marriage between Silicon Valley high-tech and Hollywood film art was the release of the world's first computer-animated feature film, "Toy Story", and it achieved both word-of-mouth and box office success.

However, Tang Tycoon mainly cheered for "Braveheart" - the film's main character, William Wallace, shouted "Freedom!" with his last breath before he died. - "Freedom! It is not only of great significance to the 50th anniversary of the victory of the anti-fascist war, but also to the current booming Internet.

In addition, Tang Tycoon also carried some personal goods - helping Sophie Marceau, who played the French princess Isabella, to be nominated for Best Actress.

Because of Tang Huan's guidance, Sophie Marceau did not take a detour, and then her career achievements caught up with her predecessor Isabelle Adjani, so Hollywood did not exclude such a female star with huge influence in Europe to come over to gild.

Of course, Braveheart, inspired by the epic works of the 15th-century bard Harry the Blind, is unlikely to receive the same overwhelming praise as Toy Story, and its most criticized point is its many historical errors.

At least, the scandal between William Wallace and Princess Isabella of France is impossible - Gain, the time when the two intersect in the movie, the real historical Princess Isabella of France is only 3 years old.

In particular, the British reaction to "Braveheart" is very intriguing - think about the original time and space, more than ten years later, when Scotland tossed the independence ~ referendum, he did not hesitate to use the influence of this historical and legendary film, you can know how interesting the relationship is.

In this regard, the attitude of the richest man who has been entangled with love and hate in Britain for many years can only be described as a "haha" that can only mean something indescribable.

But no matter what, "political ~ correct" is the biggest, and "Braveheart" is destined to be the winner at this year's Oscars.

The political ~ political attributes of the Oscars have never been set to "0", and almost every session has been affected by this aspect, and this year is no exception.

Just days before the Oscars, Black Baptist pastor Jesse Jackson led the radical group Rainbow Alliance to plan a protest against issues facing African-Americans and other minorities in the film industry. It objected to the negative artistic portrayal of minorities in film and television, and protested the low percentage of employment of these groups in the entertainment industry.

In fact, this year's Oscars, the degree of emphasis on black people, has been tacitly understood - Quincy Jones, a famous black music producer who won the Jane Hersot ~ Spirit of Humanity Award at last year's Oscars and one of Michael Jackson's classic collaborators, has been favored by the Academy of Motion Picture Arts and Sciences to serve as the producer of this year's Oscars.

After Quincy Jones took office, he immediately decided to hire Whoopi Goldberg, a black actress and talk show host who became famous for "The Ghost Is Not Gone" and "The Nun is Crazy", to serve as the host of the gala for the second time.

This kind of cronyism really can't find fault with it - a "Ghost Love" made Whoopi Goldberg won the Academy Awards, British Academy Film Awards, Golden Globe Awards, Saturn Awards and other famous awards for Best Supporting Actress, which was so popular at that time; Plus the Grammys already won; As well as a good reputation as the host of the Oscars last time, the qualifications are enough!

Besides, Jesse Jackson, who "led people to make trouble", was not given in vain. He is a well-known black civil ~ rights leader and Baptist pastor in the United States, and was a candidate for the presidential nomination of the Democratic Party in 1984 and 1988. He is now a shadow senator for the District of Columbia, and he also hosts a show on CNN, while his eldest son, Jesse Jackson Jr., is still a member of the U.S. House of Representatives.

Seeing Jesse Jackson menacing, of course Quincy Jones wants to stop the other party from smashing the scene - there is widespread discrimination in all aspects of the United States, why only focus on the film industry? The Oscars are not the right place for such protests!

Jesse Jackson was so embarrassed that an agreement was reached that the protest would be held from outside Dorothy Chandler Hall to in front of the broadcasting facilities of KABC-TV, a subsidiary of the American Broadcasting Corporation.

It has to be said that compared with the size of the black elite group, the Chinese ethnic group is not ranked at all -- the more Tang Huan goes up, the more he feels that "the height is unbearable", and the most advantageous weapon he can rely on is to grasp the general trend.

In this delicate balance, there was no chaos at the Oscars, and various awards were awarded one by one - "Braveheart", which led with 10 nominations, won five awards including Best Picture, Best Director, Best Cinematography, Best Makeup, and Best Sound Editing, becoming the biggest winner in this year's Academy Awards competition, and also becoming the ninth film in the history of the Academy Awards to not win any actor awards, but finally won the Best Picture award.

……

Tang Huan was happy in Los Angeles for a few days, and then left without hesitation, took the California high-speed rail, and returned to the war-clouded Silicon Valley.

Mr. the richest man, who quickly switched from the state of "Tang Tycoon" to the state of "Tang IT", first attended the high-level meeting of Zheru Software Company and listened to the discussion of his subordinates on the current stage of industry competition.

In this process, the allusion of the IT version of "Snow White and the Seven Dwarfs" will inevitably be mentioned again.

Tang Huan said slowly: "Compared with this IT fairy tale, I would prefer to use another way to explain the current pattern of the software field. ”

"The most arrogant Netscape -- Netscape, Oracle, IBM, SUN -- Sun -- and other competitors -- formed a NOISE-noise alliance that yelled at us all day long, making people uneasy!"