In the process of promoting Brain Platinum, because it was the first time to really do publicity work, the top students of Shangcai were not too tactful in communicating with others, so they encountered one or another problem when negotiating with some of the owners of the house to use their exterior walls for advertising, such as fat people. Pen ~ fun ~ pavilion www.biquge.info

The wall advertising of brain platinum has been done loudly, and some media have begun to notice that the walls of some houses with large traffic flows in Shanghai, Jiangsu, Anhui and Zhejiang provinces have been painted with "no gifts for the holidays this year, and brain platinum will be accepted for gifts".

The media in Anhui reported that recently, an advertisement called Brain Platinum suddenly appeared on the outer wall of houses in densely trafficked areas across Anhui: "We will not accept gifts during the holidays this year, and we will also receive Brain Platinum for gifts." According to incomplete statistics, the company's advertising has completed more than 10,000 walls, occupying more than 80% of Anhui's geographical area and covering more than 9% of the population. The emergence of this kind of façade advertising is an innovation in the advertising industry, which will provide a new channel for more enterprises to promote their products in the future. Through industry exchanges, it is known that Brain Platinum has carried out publicity activities in Anhui, Jiangsu, Shanghai and Zhejiang provinces, and has achieved good results. According to statistics, the advertising campaign of Brain Platinum has basically achieved the goal of completely covering the four provinces of Anhui, Jiangsu, Shanghai and Zhejiang, and directly targeted nearly 200 million people in the four provinces. According to our interview, the owner of the house who was painted on the wall by the platinum advertisement only got 50~100 yuan/year, that is to say, the platinum only spent more than 200 million advertising expenses to get the market of nearly 200 million people, which is really a very cost-effective business. As an Anhui person, I hope that enterprises in Anhui will move! ……

Founded in 1986, the Yangtze Evening News has a wealth of experience, and he knows how to attract viewers, and it reports like this: Do you know how much advertising costs a year at CCTV? According to the telegram of this reporter from the CCTV gold advertising bidding meeting on November 18, the bidder of this bidding meeting, Qin Chi spent 0. 6.7 billion won the top spot, CCTV only has about 200 million people watching every day, and that's only the number of prime-time viewers. However, not long ago, at the CCTV advertising bidding meeting, 20 million yuan won the right to broadcast an advertisement, and the brain platinum shot again in Shanghai, Anhui, Jiangsu, and Zhejiang provinces. It only cost more than 2 million to easily get the market of nearly 200 million people in the four provinces......

Zhejiang's media also moved with the wind, copying parts of Anhui media and borrowing some from Jiangsu media: What is brain platinum? "I don't give gifts during the holidays this year, and I will receive milk platinum when I receive gifts" tells you that he is a gift; On November 18, at the CCTV advertising bidding meeting, he threw 20 million to tell you that he is strong; 2 million get 200 million people market tells you that he will do business. Recently, an advertisement called Brain Platinum suddenly appeared on the exterior wall of houses in densely trafficked areas across Anhui Province, "We will not accept gifts for the holidays this year, and we will also receive Brain Platinum for gifts." According to incomplete statistics, the company's advertising has completed more than 10,000 walls, occupying more than 90% of the geographical area of Zhejiang, Jiangsu, Shanghai and Anhui provinces, covering nearly 9 percent of the population. The emergence of this kind of façade advertising is an innovation in the advertising industry, which will provide a new channel for more enterprises to promote their products in the future. According to statistics, the advertising campaign of Brain Platinum has basically achieved the goal of completely covering the four provinces of Anhui, Jiangsu, Shanghai and Zhejiang, and directly targeted nearly 200 million people in the four provinces. According to our interviews, the owner of the house who was painted on the wall by the platinum advertisement only got a fee ranging from 50~100 yuan/year, that is to say, the platinum only spent more than 200 million advertising expenses to get the market of nearly 200 million people, which is really a very cost-effective business......

Compared with the sour comparison of Zhejiang, Anhui and Jiangsu provinces, Shanghai's report is full of pride. The headline of its report is: Brain platinum, where? In this article, it was written: "Recently, in Shanghai, the three provinces near Zhejiang, Anhui, Jiangsu, including Shanghai, a total of four provinces, there has been a comprehensive coverage of the brain platinum 'this year's festival will not receive gifts, and gifts will also receive brain platinum'. According to incomplete statistics, the company's advertising has completed more than 10,000 walls, occupying more than 90% of the geographical area of Zhejiang, Jiangsu, Shanghai and Anhui provinces, covering nearly 9 percent of the population. The emergence of this kind of façade advertising is an innovation in the advertising industry, which will provide a new channel for more enterprises to promote their products in the future. According to statistics, the advertising campaign of Brain Platinum has basically achieved the goal of completely covering the four provinces of Anhui, Jiangsu, Shanghai and Zhejiang, and directly targeted nearly 200 million people in the four provinces. However, the market of nearly 200 million people in the four provinces only spent more than 2 million yuan on publicity. This marketing miracle has attracted the media of Anhui, Zhejiang and Jiangsu provinces, according to the news obtained by this newspaper from the Industrial and Commercial Bureau, the main product of cerebral white metal in our city Jiante Biological Co., Ltd......

"Hehe......" Liu Si kept giggling this morning, because dozens of newspapers in his hand had more or less Brain Platinum reports. Generally speaking, if a provincial newspaper advertises a page of about 100,000 yuan, and the media in the four provinces compete to report, Liu Si no longer knows how much money he has saved, but this situation is excellent.

Seeing the media reports in Anhui, Zhejiang, Shanghai, and Jiangsu provinces, Liu Si is very heartfelt. However, generally speaking, this kind of media report will not stay in the newspaper for too long, and even in the next issue, almost 90% of the newspaper and newspaper will not appear on the page. In this regard, Liu Si chose to invite many newspapers and media in the four provinces to participate in the press conference he held for this purpose.

Through the propaganda team, Liu Si invited the news media of Anhui, Zhejiang, Shanghai and Jiangsu provinces as he wished.

On the third day, the news media from the four provinces came to the stage through their reporters in Shanghai or from the province, and about 20 newspapers and media came to the stage, introduced themselves and played, and then it was time for the news media to ask questions. The first to ask Liu Si questions was the Yangtze Evening News.

"Mr. Liu, is there any connection between your brain platinum and Shi Yuzhu's brain gold?" The reporter of "Yangtze Evening News" is an old fritter, and he deserves to be the gold medal reporter of "Yangtze Evening News".

"This journalist friend's statement is not correct. Brain Platinum and Brain Gold are fundamentally two brands. My name is Liu Si, and my father's name is Liu Hua; Shi Yuzhu does not have the surname Liu. ”

As soon as Liu Si's words were finished, the news media who came to participate in the report were simply overwhelmed. The first half of Liu Si's speech is fine, but the ambiguity in the second half of the sentence "Shi Yuzhu is not surnamed Liu" is explosive. One is the richest man in China, and the other is ......

The news is very explosive no! The reporters are already thinking about how to misinterpret the meaning after returning to the agency. Of course, there may be no need to misinterpret.

After Liu Si answered, the whole scene was extremely hot. Journalists are now scrambling to ask questions.