"Mr. Liu, why does your company use the name Brain Platinum? Is it to use the brand effect of brain gold? ”

Another reporter asked, Li Junhao is gritting his teeth at this group of reporters below, isn't he still praising us the first day? The speed of turning his face is faster than that of June, and in a blink of an eye, it has become the rhythm of brain platinum and black!

"Brand effect, is the brand effect of Brain Gold high today? I don't think so. Pen? Interesting? Pavilion wWw. ｂiquge。 infoToday, our company only spent more than 2 million to win the market of nearly 200 million people in Zhejiang, Jiangsu, Shanghai and Anhui provinces, and we have invested 20 million in advertising on CCTV this year. According to our communication strategy, no matter what name we use, we are a real brand. Although Liu Si wants to create a topic so that the three words brain platinum can stay in the news media for a long time, he will also be cautious to avoid being caught by others.

"May I ask Mr. Liu, what do you think of brain gold?"

"In fact, brain gold does not have much technical content, and the propaganda routines are all old ways - writing advertorials, doing media journals and other propaganda methods. But the only thing I admire about Mr. Shi Yuzhu is that he has the best team in China. ”

"May I ask Mr. Liu, what is the future plan goal of Brain Platinum?"

"Our sales target before the Spring Festival this year is 1. 5 billion. ”

……

The reporters present are now listening to every word and deed of the press conference with their ears pricked up. About one and a half hours passed, and the press conference came to an end. At this time, Liu Sirang the company sent a red envelope and a box of brain platinum to each news media worker present, and then sent away the uncles.

Liu Si's red envelopes and brain platinum did not make many media reined, but how attractive and how to write?

"Brain platinum calls for China's richest man" ――――――Yangtze Evening News"

"Brain platinum laughs and says brain gold is nothing" ――――――Yangzhou Daily"

"The Story of Brain Gold and Brain Platinum" ――――――Anhui Daily)

"Brain platinum boss makes a big fuss: brain gold is nothing" ――――――Zhejiang Daily"

"4 months sales 1. 500 million, do you believe it? ―――――――― "Xinmin Evening News"

……

One by one, the news media became the headline party, and Liu Si also saw these newspapers the next day. Although some newspaper reports will offend Shi Yuzhu, the purpose of keeping the three words of brain platinum in the news media has also been achieved, and this is worth it.

Liu Si didn't watch the content of these newspapers seriously, but Liu Si still knew a little about the urine of the news media, so he could basically guess the content.

At present, Liu Si's main task is to personally check the work of these high-achieving students, give a performance result after sampling investigation, and finally give a bonus. At the same time, thanks to the publicity of the news media in Zhejiang, Jiangsu, Shanghai and Anhui provinces, 30,000 boxes of Brain Platinum have been sold in just these two days, and a total of about 50,000 boxes have been sold so far. The price of each box of brain platinum is 68 yuan, but because the profit is given to the following retailers or distributors of 23 yuan, the total settlement is more than 2.2 million, plus its own assets of about 1 million, and the company still has more than 1 million left after returning the raw materials last time.

Although there are not many funds, Liu Si still has to start real marketing products and promoting the brand. According to current news media reports, brain platinum is on fire. But this kind of fire is like the popular saliva songs of later generations, which can only be dominant, not for a lifetime. If you want to become a timeless brand like Mercedes-Benz and BMW, marketing and publicity are indispensable.

The company does not have much capital, so Liu Si has to slowly promote marketing step by step. Liu Si's marketing and publicity strategy mainly includes several points: 1. Engage in lectures 2, send products 3, do promotions 4, engage in advertorials 5, and pull dealers.

Of course, those who make health care products have not yet put health care products in supermarkets for sale, so Liu Si will strictly control this link in the supermarket.

This period is no stranger to this kind of knowledge lectures, but not to the extent that no one believes in them in later generations. I heard that you can also get free products for listening to lectures, and many aunts and uncles are in high spirits to participate in the symposium hosted by Liu Si.

More than 20 symposiums were held in Shanghai, attracting nearly 10,000 listeners and giving away more than 10,000 boxes of platinum. In this process, Liu Si also found a pair of endorsement aunts and uncles who are more in line with brain platinum products, spent 100,000 yuan to shoot a short film, and sent it to Beijing to make a CCTV advertising short film a month later.

By the beginning of December, the sales volume of brain platinum had increased to 50,000 boxes, but Liu Si was not satisfied with the current increase in sales. According to the current growth rate of this data, only about 30 million sales will be able to be sold by the end of this year.

For the current situation, Liu Si decided to increase the intensity of sending products, and at the same time to speed up the entry into the supermarket.

There is no precedent for health supplements near supermarkets, but they are indeed a good choice. Because most people go to the supermarket far more often than the pharmacy, it is important to speed up the progress of entering the supermarket. Originally, the product distribution policy formulated by Liu Si was to take the goods in Jiante Company, and implement the principle of handing over money and delivering goods with one hand. But now Liu Si has been a little flexible, and the products entering the supermarket can be deferred, but they must also be settled after the products are sold. However, this modified rule allowed Liu Si to finally get the entry permit for four slightly larger supermarkets.

After this was done, sales in supermarkets were not very good at first, but after a week, the power of giving away nearly 40,000 boxes of Brain Platinum finally became apparent. This week, sales in Shanghai reached 50,000, and sales in four supermarkets also reached 10,000. Of course, the most surprising thing for Liu Si is that in the sales volume of the next week, the sales volume of brain platinum in Shanghai reached 100,000 boxes, which is equivalent to the total sales volume of Anhui, Jiangsu, and Zhejiang provinces.

The success of Shanghai made Liu Si start to move to Anhui, Zhejiang, and Jiangsu provinces, and his strategy did not change much. First of all, the old platinum was sent to the old people in the community, and it was sent in batches, which slowly formed repeat customers, prompting many elderly people to go to the pharmacy with the empty box of old platinum to ask and buy. The location chosen when giving brain platinum must be this location, and there are sales stores nearby to make this kind of upfront investment. At the same time, due to the purchase volume of dealers in Anhui, Jiangsu and Zhejiang provinces, the purchase volume is too small, so that the coverage is not wide and the number is also small. Therefore, many old people can't buy it, and no one thought that the more they can't buy it, the more energetic the old people are. Liu Si didn't expect that suddenly, Brain Platinum would become the first representative of hunger marketing.

Brain Platinum recently reported in the news media, and people who subscribed to the newspaper still remember the company vividly. And now there are some people who have accepted the new company of Brain Platinum. The biggest harvest is that some supermarkets in Anhui, Jiangsu, and Zhejiang provinces or chain supermarkets in Shanghai took the initiative to find wholesale products at the door, so that the company sold 500,000 sales.