"Hello, Baron Moynihan!" Liu Si saw Baron Moynihan in a suburban manor in London, and he did not go into the countryside to perform any aristocratic rituals, but stretched out his right hand and greeted him with a handshake ceremony for ordinary businessmen. Pen "Fun" Pavilion www.biquge.info

Moynihan is a businessman and a nobleman, he doesn't care, if it weren't for the fact that his status as a nobleman has an advantage in his public relations company, he would not be willing to be a gentleman who wants to maintain any gentlemanly demeanor, and would rather be a rich businessman, "Mr. Liu, please take a seat!" ”

Seeing that Moynihan had already filled himself with a cup of Longjing tea, he was not hypocritical, and sat down directly, "Baron Moynihan should know my intention, I wonder if Moy's company can take this job?" ”

"Understood! Mr. Liu wants to buy some car companies! Moynihan took a sip of tea and took the opportunity to think about the wording, "The following employees are not capable, and they don't understand too much about this matter, so I bother Mr. Liu to talk to me in detail!" ”

In fact, when Liu Si met with a public relations manager of Liukan at Moy's company in central London, he did not elaborate on the car companies he was going to buy. After all, the acquisition of Bugatti, Lamborghini, Rolls-Royce and Bentley is not only Liu Si, but also Volkswagen, BMW, Mercedes-Benz in Germany, Ford and General Motors in the United States, Fiat in Italy and other large car companies, this news can not be leaked. Therefore, when I communicated with the PR manager of Moy, I did not say in detail about the car brand I wanted to acquire. That's why Moynihan asked this question.

Volkswagen, BMW, Mercedes-Benz...... It's stressful to think about. These car companies are very successful in the world, they have rich experience in running car companies, strong management skills, strong sales channels, strong research and development capabilities, coupled with the white human skin worn by these European and American car companies, Liu Si feels that once the news leaks, the possibility that he can buy Bugatti, Lamborghini, Rolls-Royce and Bentley is only theoretical.

Of these competing car companies, only the German ones have the strongest purpose. First, Ford and GM of the United States have just acquired Jaguar Land Rover and Aston Martin not long ago, and Fiat of Italy has just acquired Ferrari and Maserati, plus Ford and GM of the United States, and Fiat of Italy has its own brands, and they are not as enthusiastic about Bugatti, Lamborghini, Rolls-Royce and Bentley as Germany.

Most of the German car companies are commercial vehicles, and they are useless in sports cars and high-end cars, and the previous acquisition of sports cars and high-end cars under the Louvre Automobile Company was very low because the senior management of the Luovre Group did not pay attention to the brand.

In addition to this, Germany has always had a soft spot for British luxury brands! Why do German automakers have a soft spot for British luxury brands?

People prefer the icing on the cake, just as most people prefer to set a diamond in a platinum ring. The ring is still the same ring, but it is different in people's eyes.

The Germans are like the platinum, they are humble and unpretentious, they are meticulous. Precise, quiet and trustworthy.

But the British tend to be the diamond on platinum.

Because of their precision like clocks, the Chinese people have become geniuses in industry, especially in mechanical engineering. They create a precise aesthetic that resembles the Bauhauus spirit of "formfollowsfunction", which was created by the Germans to dominate the most basic aesthetic of modern industrial design. This makes them one of the most distinctive features on this stage of the world, and in the case of cars, German cars are characterized by reliable quality, perfect ergonomics, and outstanding acceleration. They are also thoughtful, so they pay more attention to aerodynamics, safety performance and other considerations in the design of their cars. With the most patented technologies among the world's car manufacturers, they are driving the technological trend of the global car industry. As a result, today's world car scene is significantly swept by the German style of pursuing function and rigorous simplicity.

But as the name of the famous German brand "Volkswagen" suggests, German cars are for the masses. The Germans reluctantly admit that they are only the platinums that make up the rings, but not the diamonds that hold the eye. That concentrated splendor comes from its distant neighbor, the United Kingdom.

For most users: when you buy a Japanese car, you buy a tool; When you choose a German car, you choose a machine; And to own a British car, to have is art.

The art of the nobility.

The British are so incredible, you could say they're lazy, or you could say they're conservative. But it is this island nation in the Atlantic that has always taken the word noble to the extreme. As an ancient country with hereditary aristocracy in the 11th century, although it was the first to establish a constitutional monarchy, the imprint of the aristocracy of the millennium is deeply integrated into the blood of the British. In an age when the world is clamoring for individuality and assimilating in the pace of globalization, Britain still shows its independence with its heritage: in today's Britain, members of the aristocracy are still respected by society. And in the House of Lords, the highest legislative and power organ in Britain, it is still the stage where the aristocracy who have been immersed in the thousand-year-old history of Britain is active. From an early age, they were sent to the prestigious Eton College to learn etiquette and art, and to develop a "British charm" that can only be understood and cannot be expressed. They are aloof and proud, far from the public, maintaining a sense of their own peculiarity and mystery. Even in middle-class circles, the distinction between superior and inferior people depends on whether a person's words and deeds are similar to those of the nobility.

It may seem crazy, but it's the essence of Britain. And the many "magic strokes" they have outlined with their own temperament are definitely not something that any outsider can imitate, of course, including cars.

This aristocratic country is the place in the world that knows best how to keep traditions, and where "it is better to make up the new than to tell the old". They know that "only in a culture of condensation can we find the original flavor." That's why Crewe, England, is still home to the traditional art of car building, with experienced craftsmen always hand-assembling it. The vast majority of the craftsmen have more than 30 years of experience, and the craftsmanship has been passed down from generation to generation, and the craftsmanship has been honed to perfection, revealing the essence of the traditional British car-making art: elegant, agile and timeless. Similarly, at Longbridge, Mgrover, the century-old godfather of the British automotive industry, continues to perpetuate their unchanging British ethos.

Although, almost every automaker is able to produce a luxury sedan with an elegant appearance, a wide body, and a smooth ride. It is then dressed in shiny wood trim and soft aromatic leather, paired with a modern high-tech engine and a full suite of electronics. But the world is far from simply the same, from car connoisseurs to sensual novices, all agree that the British brand is at the top of the pyramid – with its grace and elegance. It seems to be a spirit that transcends matter and exists in machinery, you can feel it, but you can't touch it.

This is also the biggest problem that the Germans are facing, so they never stop dreaming of this diamond in their pockets in the process of dominating most of the automobile country. Therefore, in the history of automobile development in recent years, the world-famous cars Rover and Aston Martin, which originated in the United Kingdom, have been acquired by foreign automobile manufacturers. The most passionate acquirer of these is the German. Their intentions are clear and direct, just like the character of the Germans.

A few years ago, BMW Motor Co., Ltd. (BMW) was enthusiastic to acquire a stake in the Rover Group from British Aerospace Group (BAE) at a high price, because Rover not only doubled its share of Mercedes-Benz in the competitive European market at that time, reaching 6.4 percent, but also reached a sales growth rate of 10 percent in 1993 when the economic downturn and the sales volume of most car manufacturers fell one after another. This peculiar combination has allowed BMW to own the most coveted British brands of the Rover Group – Rover, MG, Mini and Landrover.

However, rationality and partiality always work together perfectly in the Germans, who firmly believe that there is a right answer to everything. BMW is going to buy the world's most expensive brand, Rolls-Royce.

Of course, in this life, Liu Si is eyeing Rolls-Royce, as well as Bugatti and Lamborghini. He believes that even if he uses money to smash it, he can smash the next future.

"Baron Moynihan, before the talks begin, I would like to say two things: Regardless of whether Moy will eventually take over the acquisition, I hope that the content of this meeting between you and me will not be circulated to the outside world. I don't like trouble, after all, it is very troublesome to leak the content of this conversation, and you must know that my opponent is not simple! Before the formal exchange, Liu Si solemnly appealed and requested, in this matter, not to mention that he is a baron, or even a viscount, he will not give face, and the request must not be less.

"This is an obligation. Mr. Liu, tell us about your goal this time! ”

"The car companies I want to buy are Bugatti, Lamborghini, Rolls-Royce and Bentley!" Liu Si did not hesitate, and suddenly said the target car company this time, "Does Mr. Baron know about Bugatti, Lamborghini, Rolls-Royce and Bentley?" ”

"Bugatti, this is a French sports car brand that has been established for more than 100 years. When it comes to luxury, you will definitely think of various luxury brands from France. Bugatti is undoubtedly one of the most important French luxury brands. In the 60s, my father also found a Bugatti Type 101 in the second-hand market. As for Lamborghini, it looks like it's less than 40 years old, but it's located in the Italian town of Modena, known as the home of supercars. Modena is known as the home of supercars, and that's because Detomaso, Ferrari, Lamborghini, Pagani and Maserati all have factories here. Since the establishment of the Automobili Lamborghini factory, it has been producing sports cars for Detomaso, Ferrari and Pagani for nearly 40 years. However, Bentley belongs to the Rolls-Royce brand, why does Mr. Liu separate Rolls-Royce and Bentley? ”