"I'm afraid Baron Moynihan doesn't know yet! The Vickers Group has decided to transfer the ownership of the Rolls-Royce Motor Cars brand to Rolls-Royce Aircraft Engines, and to make money by selling Rolls-Royce Aircraft Engines and Rolls-Royce Motor Cars separately. "I don't like trouble, and I hope that Mr. Baron will quickly help me acquire Rolls-Royce Motor Cars before the Vickers Group transfers the ownership of the Rolls-Royce Motor Cars brand to Rolls-Royce Aircraft Engines."www.biquge.info That's why I'm so anxious to see Monsieur Baron! ”

"Got it! Mr. Liu can get such detailed information, it seems that Mr. Liu is well prepared! Moynihan sighed, "However, the few car companies that Mr. Liu wants to buy are not good for public relations!" The Bugatti is owned by Romano Artioli, Ferrari's largest dealer around the world and the largest dealer of Japanese cars in Italy. He is also a Bugatti fan, he just bought Lotus in '93, and the cash-rich Romano Artioli is not going to sell Bugatti! ”

"No, no, no...... Mr. Baron, as far as I have been told, Romano Artioli's Bugatti International is a huge hole, in 1991~1995, when Artioli rebuilt the Bugatti car company, its pledged 30% of the holding company AC shares also lost money because of the rebuilt Bugatti. Just last month, Romano Artioli negotiated a takeover with private equity investor CVC (Citibank), but it didn't work out! Liu Si waved his hand to deny the difficulty of Moynihan's complaint, after all, he knew that the public relations company was the one who fought the acquisition war, and now Moi began to bargain, no matter how difficult it was, it was just that the price was not in place!

It was relatively easy for Mr. Liu to buy Bugatti, but the most difficult was Lamborghini, which was owned by Chrysler Auto AG, the third largest car manufacturer in the United States. Chrysler Motor Company employs 120,000 people and has a net profit of $4 billion, accounting for 15% of the U.S. auto market. Do you think Chrysler will sell Lamborghini? In fact, after reporting to Moynihan below that someone wanted Moy's company to help with public relations to buy some car companies, Moynihan mobilized his contacts and employees below to collect information on most car companies around the world, so today he looks like a prophet with a wide range of knowledge!

"Mr. Baron may not have paid attention to Lamborghini's share in the sports car field in the past 10 years in Chrysler's hands! The market share is only a pitiful 3%, with annual sales of less than 300 vehicles, and there are many previous models such as the Countach model and other classic models that have increased production, otherwise in the past 10 years, each sales of new Lamborghini models is not enough for research and development expenses. Liu Si is very proud, even if Moynihan has a good relationship, how can the secrets be compared to himself, you must know that as the saying goes, "Baidu in hand, I have the world", Liu Si doesn't want to hit Moynihan anymore, but in order to pay less honorarium, he also continued to break the news, "Chrysler Motors is ready to sell Lamborghini, and now they may be negotiating with the German Volkswagen Group for acquisition!" Of course, now Chrysler Automobiles is also in merger negotiations with the German Daimler Group, as long as the price is right, I think this is the best time to take Lamborghini! ”

"Mr. Liu, you said that Chrysler Motors is in merger and acquisition negotiations with Daimler AG of Germany!" Moynihan was surprised by the news, and he also said before that why are German Volkswagen and BMW eyeing Rolls-Royce, why not Mercedes-Benz?

"Don't be too surprised! I think Rolls-Royce, as an English baron, should be very familiar with it! Liu Si was very satisfied with Moynihan's surprised performance, "Rolls-Royce I want to buy Rolls-Royce Motor Cars and the Rolls-Royce car brand and Bentley's car factory and car brand, I don't want to miss any part." I'm willing to pay a high enough price for that! ”

"Alright! Mr. Liu's intentions are clear, so let's talk about the honorarium! "Moynihan has always been a man of action, which is why Moy has been able to establish itself in the UK PR space in just 10 years. In addition, Liu Si said that Bugatti, Lamborghini, Rolls-Royce and Bentley are not short of competitors, so he needs to speed up the time!

"Mr. Baron, Moy's company will report the market first, let's talk about it!" Liu Si does not understand the market in the field of public relations, and he does not report prices indiscriminately.

"Bugatti $5 million; Lamborghini $8 million; Rolls-Royce and Bentley all brands 10 million dollars! Moynihan quoted a higher price for Liu Si to bargain with, after all, business needs to be bargained!

Unexpectedly, Liu Si didn't bargain at all, "This price is acceptable!" But in this way, if within a month, Moi helps Xingyu Holdings Co., Ltd. to acquire Bugatti, Lamborghini, Rolls-Royce and Bentley, I will give Moy a total of $50 million! ”

$50 million, what a lot of money! The total remuneration received by Moy, which has been established for at least 10 years, is about this figure.

"Mr. Liu is assured that Moi will work hard to help Xingyu Holdings Limited acquire four car companies, Bugatti, Lamborghini, Rolls-Royce and Bentley, within a month." Moy had never taken such a big order, but Moynihan accepted the challenge for the sake of $50 million!

"Since Mr. Baron has taken the order, I won't bother." Liu Si stood up and prepared to leave, "Moi Company will come up with an acquisition plan within two days, and if we win my consent in two days, we will sign a contract again!" ”

"Mr. Liu, go slowly!"

For the next two days, Moynihan did his best to investigate the four car companies of Bugatti, Lamborghini, Rolls-Royce and Bentley.

Because Moynihan was a British aristocrat, it was easy to investigate Rolls-Royce and Bentley, but the results of the investigation were very similar to what Liu Si said, and the board of directors of the Vickers Group was already discussing the transfer of ownership of the Rolls-Royce car brand to Rolls-Royce Aircraft Engines, which was the idea of Sir Ralphrobins, chairman of Rolls-Royce Aircraft Engines.

BMW's chairman, Bernard Breed, is friends with Sir Ralphrobins, chairman of Rolls-Royce Aircraft Engines, and Ralphrobins, who had considered buying Rolls-Royce and Bentley a few years earlier. But BMW took over the hot potato of Louvre at a high price of 800 million pounds in 94, and then invested more than $4 billion in Luovre, but Rover seems to have been put under the spell of loss, even if BMW updated the product line for Rover, but has not yet pulled Rover out of the quagmire of loss. In the subsequent operation, even if the investment is large, due to the increasingly inadequate losses of the Rover brand, Luofu loses money every year. It also put all other BMW projects on hold, including the launch of the BMW X5. Now on the whole, BMW has no money!

And by transferring the ownership of the Rolls-Royce Motor Cars brand to Rolls-Royce Aircraft Engines, it is possible to dispel the prying eyes of other car companies, such as Volkswagen. Because Rolls-Royce Aircraft Engines is an important member of the British defense system, it is impossible to sell it, and BMW also has a 10% stake in Rolls-Royce Aircraft Engines, Breed has come up with this clever way to encourage other car companies not to spy on Rolls-Royce.

According to history, today's BMW looks beautiful, but in fact, Luofu has dragged down the development of BMW cars, resulting in BMW's financial situation is worrying. Therefore, when negotiating with Vickers Group to acquire Rolls-Royce, he was reluctant to quote a high price, and the offer was only 400 million US dollars, you must know that Rolls-Royce includes Rolls-Royce and Bentley, two crown brands, and you must know that BMW spent 800 million pounds to acquire Luofu Group, totaling more than 10 billion US dollars!

Bugatti's owner, Artioli, as the largest dealer of Ferrari and Japanese cars in Italy, made a phone call and Moynihan got the current situation of Bugatti. Bugatti has not been heard from since its bankruptcy in September 1995. However, Moynihan personally asked for Artioli's phone and had a telephone exchange.

However, in the case of Lamborghini, Moynihan was not so lucky, and he got the exact news all at once. In the end, he paid a private detective agency to investigate Chrysler Motors, but Moynihan was dumbfounded.

The day after Moynihan asked a private detective agency to investigate Chrysler Motor Company, newspapers, television news, and web portals around the world made the headline "Powerful Together!" Daimler AG and Chrysler Motor Company of the United States in M&A negotiations, "Joining forces! DaimlerChrysler Group of Companies ............

When the world's major automobile companies got the news, they sent their negotiation teams to the United States! Among them, Volkswagen, BMW, and Fiat in Italy are the most enthusiastic! Of course, car companies in Japan and South Korea, as well as General Motors and Ford in the United States, are not far behind.

One of the most influential is the Volkswagen Group. Originally ready to acquire Lamborghini, he began to pay attention to Chrysler Automobili, Lamborghini is a wholly-owned subsidiary of Chrysler Automobil, after all, as long as Chrysler Automobili is acquired, Lamborghini is not also Volkswagen!

Although the news was leaked, the results were gratifying. On Lamborghini, when Liu Si acquired Lamborghini, it was much easier than originally imagined!