5 billion Liu Si is a bit bragging, but he has 5 billion funds, but he can take out up 100 million ~ 200 million free funds to invest in aesthetic daily chemicals. www.biquge.info Before November '97, that is, before Hong Kong was hit by the Asian financial crisis, he basically couldn't come up with any funds.

"Mr. Liu, have you really heard of the name of aesthetic daily chemical in the field of daily chemicals? The matter of 5 billion capital is impossible to talk about. If it weren't for the fact that the father and son of the Liu family were dressed like dogs, Chen Qinfa would have wanted to pick up a broom and drive people away.

"Hmm..."Liu Si hummed embarrassedly and said with a smile, "Mr. Chen, Weimei Daily Chemical just went to register today, so it should not be famous." However, I believe that in a year, Weimei Daily Chemical will become the standard-bearer of the national daily chemical industry hunting banner, and become an excellent daily chemical enterprise that continues to make more contributions to the country and create more value for a harmonious society. The 5 billion investment kid is not a joke, but the funds are not in place all at once. ”

Chen Qinfa didn't believe Liu Si's words from the bottom of his heart, he had never heard of any Liu family who could come up with 5 billion yuan in cash capital, and asked with a somewhat sarcastic smile, "So how much money is Mr. Liu going to invest in the first phase of Weimei Daily Chemical?" ”

So far, Liu Si has invested a total of more than 9 billion yuan in China.

Times Real Estate has invested 3 billion yuan, but at present, Times Real Estate has not invested money all over the country, and the news media has not reported it in a big way, and the general manager is not Liu Si and Liu's father, so naturally the name of the Liu family is not outstanding in China.

Vivo Technology Co., Ltd. and Meizu Electronics Co., Ltd. invested a total of 4.2 billion, but this investment plan was passively mired in the political whirlpool, and the celebration of Hong Kong's return to the motherland was not reported by the news media.

More than 1 billion yuan has been invested in the delicious point, but this part of the funds is either invested in the research and development stage that no one knows, or invested in the mineral water factory and non-staple food factory under construction, and the benefits are not seen at all, let alone outstanding.

Baidu, Dazheng Property, Alibaba, Semir, Xtep, 361 degrees, etc., are not large enough, and the Liu family father and son did not participate in the exposure of these companies, so the world must not know.

Jiante Biotech participated in the exposure of Liu Si at the beginning, but the influence of the news media in Shanghai was not enough to influence Guangdong, and the most important thing is that Jiante Biotech is not the Liu family now.

"One hundred million." Liu Si thought for a while, and then gave the answer he had evaluated.

100 million is not much, even today's celebrity valuation is at most about 100 million, and the most important thing is that the valuation and cash wealth significance is not the same, one is real, the other is valuation.

"Mr. Liu's ambition is admirable." Chen Qinfa still doesn't have the slightest idea of selling the shares in his hand, and his reply is a little salty.

Liu Si doesn't want to give up, in addition to the cute brand of Tiehua Show, there is also the character of Chen Qinfa, which Liu Dashao likes. After the establishment of Weimei Daily Chemical, it is definitely necessary to form a new management, so Liu Si hopes to choose someone he is familiar with in the future, rather than looking for a headhunting company to help find a professional manager.

"It is undeniable that there is an absolute lack of capital and technology in the company. So why not accept the capital injection or acquisition of Weimei Daily Chemical! Do we need to wait for the celebrity to develop himself? How much time does that take? At least ten years! Liu Si didn't understand what the man in front of him, known as the giant of China's washing industry, was thinking, "Accounting for 100% of the shares, making a profit of 4 million; Accounting for 50% of the shares, with a profit of 40 million. Which one does Mr. Chen choose? The most important thing is that aesthetic daily chemical is domestic capital rather than foreign capital. ”

In the 90s of the 20th century, when foreign-funded enterprises entered the domestic market in a big way, many domestic daily chemical enterprises chose to accept foreign mergers and acquisitions or joint ventures in order to obtain capital and technology. After all, at that time, the prices offered by foreign giants were very attractive, and some daily chemical companies that were not short of funds themselves also chose to accept mergers and acquisitions.

However, in practice, foreign daily chemical giants have adopted strategic mergers and acquisitions for strong national brands, completely bought brands and production and sales resources, and the national brands that were once familiar to the Chinese people have become foreign capital backgrounds in a blink of an eye. For weak domestic daily chemical enterprises, the funds attracted by mergers and acquisitions are not only not injected into local brands, but also allow local brands to be squeezed out or even abandoned in joint ventures. However, local enterprises that refuse to accept mergers and acquisitions are often faced with foreign investment and find it difficult to protect themselves independently.

In the end, the national brand of the daily chemical industry continues to decline in the market, and it is difficult to find a trace in the end, while foreign capital can easily obtain the original production and sales resources of local enterprises, make their own brands bigger and stronger, and have achieved most of the "country" in the domestic market. Subsequently, these foreign giants have de facto pricing power, forming a community of interests, and often taking synchronous action when raising prices, which is nicknamed "the sun never sets" by the people. Of course, there is no way if you don't want to buy it, because it is difficult to find daily chemical brands in the market that do not belong to foreign giants.

To be honest, Liu Si is very worried that the domestic daily chemical market has entered an embarrassing situation in history, and national brands have been acquired and injected into the capital one by one. Although Liu Si also hopes that Weimei Daily Chemical will develop itself on the basis of Mingchen Company, it is not a national enterprise. The most important thing is that the cooperation conditions given by Weimei Daily Chemical will not be harsh, and the cooperation between Mingchen and Weimei Daily Chemical can also use Liu Dashao's capital power to strengthen themselves.

"Weimei Daily Chemical injected capital into Mingchen Company, and Mingchen Company was able to make a profit of more than 40 million, how to say?" Chen Qinfa is good at cultivating qi and asked.

This question is to ask what benefits Weimei Daily Chemical can bring to the famous ministers, Liu Side calmed down and thought about it seriously, so for a while the office was so quiet that he could hear the sound of boiling steam.

"In the final analysis, in a sense, the amount of sales is still related to the investment. Procter & Gamble's production, sales terminals, marketing team before the early 90s... is not as good as domestic daily chemical companies, but why he can succeed is because he invests a lot. It is not only the acquisition and injection of domestic daily chemical brands, but also the investment in concept marketing is huge, from the creation of concept hype to the continuous advertising offensive, to achieve the time strategy of advertising, which requires funds. So far, has Mingchen placed advertisements on CCTV? Have you ever advertised on a local TV station? "In fact, until 2015, Mingchen invested in very few advertisements," and I was able to inject a large amount of money into Mingchen, and provide a low-cost CCTV advertising space for the two brands of Tihua Show and Meiwang. ”

For example, if you want to play with the concept marketing of the flower show, there is no 50 million things you don't have to think about.

The first step is to make up the manufacturing concept not out of thin air, but to accurately identify the positioning and expression of the product and market. This requires spending money to seek authoritative certification from the Chinese Medical Association, famous research institutes, etc., and it is indispensable to buy news media to write advertorials that tend to be their own for marketing.

The second step is to continue to promote the concept and gradually cultivate brand loyalty, thereby stabilizing the market share. But it takes a star, at least a first-class star.

Especially in the second step, the funds spent are the most huge, such as the bid king Qinchi Liquor at this year's CCTV advertising bidding meeting gave a crazy price of 320 million. So, how much money do celebrities need to spend on TV commercials in order to become famous?

"Is what Mr. Liu said child's play?" Chen Qinfa attaches more importance to the sentence in Liu Si's words to provide low-cost CCTV advertising space, which means that Mingchen's advertising channels will be supplemented.

"A gentleman's word is hard to chase!" It's very atmospheric, in fact, I don't know if Hu Shao will give himself face to help win the two advertising spaces within CCTV, and how to answer Hu Shao's request for aesthetic daily chemistry.

"So, how much money is Mr. Liu going to inject into the ministers?"

"The kid thought that Mr. Chen would have to hold on for a while!" Although he did peep at the two brands of Tihua Zhixiu and Mingchen, perhaps because of his conscience, he thought about it and said, "That's it! Mr. Chen, I can inject 50 million yuan into Mingchen first, obtain 50% of the shares of Mingchen Co., Ltd., and provide two CCTV advertising spaces for Mingchen; And you can sign an agreement to show that after 5 years, Mr. Chen can still redeem 50% of the shares of Mingchen Company in the hands of Weimei Daily Chemical at a price of 50 million. How is it? ”

Chen Qinfa couldn't believe his ears, so he really didn't know what Liu Dashao was trying to do for himself, "Why did Mr. Liu do this?" ”

"It's nothing, 50 million is not much for my Liu family. To tell the truth, Weimei Daily Chemical is a newly established daily chemical company, it only has funds, and does not have its own channels, production plants, sales terminals, R & D personnel, everything, the most important thing is that there is no person who knows how to do it. What it has is just a heart to enter the daily chemical market, so the Liu family wants to inject capital into the acquisition of a daily chemical company to make up for the lack of aesthetic daily chemicals. After Liu Si finished speaking, he felt that something seemed wrong, and hurriedly added, "Of course, if Weimei Daily Chemical injects capital to acquire Mingchen Company, then Mingchen Company can also get the resources of Weimei Daily Chemical, and it is not without benefits." ”

Liu Dashao's frankness, Chen Qinfa was a little moved, after all, according to that condition, he could still redeem 50% of the shares at a price of 50 million after 5 years. Basically, Weimei Daily Chemical gave Mingchen a huge amount of interest-free loans, and from Mingchen's point of view, there was basically no loss. Maybe it's a win-win option.

"Weimei Daily Chemical is interested in becoming the first fashion group, and he not only aims at the daily chemical market, but also fashion. At present, an agreement has been reached on the merger of Semir clothing, Xtep clothing, and 361 degree clothing into Weimei. When Chen Qinfa was still reminiscing and considering the content of Liu Si's speech, another bomb was released.

"Semir clothing? On which ...... "Semir clothing, Xtep clothing, 361 degree clothing, he has heard of Semir clothing, after all, Hunan Satellite TV Semir clothing, which became popular this year, can be said to have caused a national fashion trend, not to mention in Guangdong, the hometown of Semir clothing.

"That's right, the one that's well known."

"Mr. Liu, I will consider what you say, but please give me two days to think about it carefully, and give you an answer the day after tomorrow!" It is not a trivial matter to let Weimei Daily Chemical inject capital into Mingchen Company, and he needs to take it seriously.

"No problem."