It's another good day, in a hotel high-rise suite in Chenghai District, as far as the eye can see, the horizon can still be seen in the distance, and the sun is also hanging above the sea level, bringing warmth and light to the world. Pen, fun, and www.biquge.info

"Hi, let's meet again!" Liu Si walked into the office building of Mingchen Company and said hello to the girl at the front desk, after all, I met yesterday and got a lot of information about the current Mingchen Company from the girl.

"Here you go again." The sister is still very happy to see Liu Si, first, Liu Dashao has no setbacks in his previous life, and his fine skin and tender meat can be regarded as a small piece of fresh meat; The second is that you can see that Liu Dashao is a rich man, rich and handsome, and anyone will like it. Of course, handsome may not be called, but the first two words are enough, money worship is not a feature of the times, it has been there since ancient times.

"Has your boss come to work?" To be honest, the girl is not Liu Dashao's dish, but she is the person she needs at the moment.

The girl didn't hide anything, and said bluntly, "The boss has been here for half an hour." ”

To be honest, Liu's father felt that his son's question was unnecessary at the beginning, and now it has passed half past nine o'clock, and the successful person has not suffered hardship. hasn't gotten up to work at half past nine, he must have been in addition to Liu Dashao's wonder, but it is also strange that Liu Dashao can succeed.

Liu Si is not surprised that he was able to succeed. At present, the reason why several companies under his command can succeed is that the 90s is actually an era of commodity economy, and these companies Liu Dashao learned the best experience of the previous life marketing strategy to do business; Second, we should talk about the two major factors of production of capital and labor, and most of the successful enterprises also rely on the advantages of capital to operate.

In a sense, Liu Dashao also uses capital advantages to establish the company's strategy. Just like this period of time, Harbin Pharmaceutical has adopted large-scale advertising to obtain orders regardless of the cost.

The first step of capital advantage, that is, Liu Si plans to use funds to acquire or invest in Mingchen Company, so as to obtain a better scientific research, production and sales foundation for Weimei Daily Chemical, although this foundation is not ideal.

"Okay, give your boss a call and report it, and someone will come to visit." Liu Si smiled back with what he thought was the most charming smile.

"Well, I'll call right away and report like above." The girl didn't know what she was interested in, and she obeyed Liu Dashao's words.

The girl dialed Chen Qinfa's phone very seriously, "Mr. Chen, there are a few guests below who want to see you." ”

"Oh, who?"

"Mr. Chen asked who you are?" The girl covered the microphone and asked.

"We are aesthetic and daily."

Chen Qinfa finally agreed with Liu Si and his party, of course, only Liu Si and Liu's father entered Chen Qinfa's office in the end, Chen Zhenheng went upstairs with the Liu family father and son, and the rest of the bodyguards stayed in the reception hall and sat down to rest and drink the tea provided by the sister.

"Mr. Chen's name is like thunder, and he has admired him for a long time." At this time, the Mingchen company may not be outstanding in China, but it does have a certain reputation in Guangdong.

"You two aren't here to worship, are they?" Chen Qinfa is not so easy to fool, as soon as he heard about Weimei Daily Chemical, he was only eight or nine years old, and there were once representatives of two foreign companies named Procter & Gamble and Unilever came to visit him.

"Let me introduce myself first, boy Liu Si, this is the father of the boy, Mr. Chen's office is very good." Liu Si entered the house to patronize the politeness, and now he remembered that he hadn't introduced himself yet.

"Mr. Liu, I don't know what you have to do when you come to Mingchen?" Chen Qinfa didn't have a good face for Liu Si and Liu's father, after all, he knew the intentions of the two people sitting opposite.

Since the purpose of coming to Mingchen Company is so obvious, Liu Si does not hide it, "Weimei Daily Chemical hopes to acquire or invest in Mingchen Co., Ltd., what does Mr. Chen think?" ”

"To be honest, Procter & Gamble and Unilever have come to Mingchen to talk about acquisitions or shares, but I refused." Chen Qinfa attaches great importance to his company, especially equity.

"What does Mr. Chen think is the current prospect of Mingchen Company?" Although he knew that Chen Qinfa's words were to tell himself that he even rejected Procter & Gamble and Unilever, and that your nameless aesthetic daily chemical was naturally not qualified, he would still seriously try to persuade him to allow Liu Dashao to buy or invest in Mingchen Company.

"For Mingchen company, our strict requirements for product quality, as well as the company's stable middle and senior management team and a combat sales team, these are the company's core competitiveness, and our opponents can not surpass us in a short period of time. Therefore, I firmly believe that without the help of outsiders, our famous ministers can still move towards glory. "Chen Qinfa can be outstanding, it is impossible not to be able to speak.

"Foreign brands spare no effort to strangle local daily chemical brands, in the face of such a situation, do you think the brand of Mingchen Co., Ltd. can develop?" In the final analysis, it is sad that private capital cannot compete with foreign capital.

There are many daily chemical companies that have been acquired by foreign capital, such as Ding Jiayi, Meijiajing, Little Nurse, and Yuexi, which were once "advantageous" mass brands in China, and they have been "acquired" by foreign daily chemical giants in the process of China's economic integration into the international economy, and then gradually declined. Foreign-funded daily chemical companies occupy as much as 90% of the market share in China, which is not insignificant.

"Foreign-funded daily chemical enterprises have their advantages, that is, technology and capital; However, our local enterprises or brands are very familiar with the channels of the Chinese market, which is the advantage of local daily chemical companies, the market responds quickly, the degree of incentive for people, and the Chinese market has its non-standardization, these advantages can sometimes create unexpected market miracles. I don't think it will be difficult for local brands, including Mingchen's "Tiehua Show", to gain a place in the fierce competition in the future market. As long as we give full play to the advantages of local enterprises, we should strengthen the overall situation of brand strategic planning. Local daily chemical brands can definitely move towards the road of rapid development. "Mingchen is not without the threat of foreign daily chemical brands, but after noticing that the first-tier cities and core economic circles are unable to enter, they quickly transferred the market and turned to small counties and towns.

Mingchen implements the "flank brand strategy" and "guerrilla brand strategy", and at present, it seems that Mingchen is surviving well, and Chen Qinfa is naturally unwilling to sell his shares to others. If you don't sound good, you are stubborn, and if you don't know each other, if you don't know each other. Of course, there is one thing that Liu Si admires very much, and the famous minister does not seem to have been acquired and controlled by foreign capital later.

"I have read some of Mr. Chen's speeches, and as a Chinese, I am very enthusiastic. Mr. Chen and I are also a kind of person, hoping that Weimei Daily Chemical will become the standard-bearer of the national daily chemical industry hunting banner, and become an excellent enterprise that will continue to make more contributions to the country and create more value for a harmonious society. Liu Si decided to enlarge the move, "Mingchen has done a very serious and meticulous brand planning for the 'Tiehua Show' brand to the market. First of all, the channel positioning of "Tiehua Show" is very clear, that is, small and medium-sized supermarkets, grocery stores, and mom-and-pop stores dotted with counties, townships, villages, and towns, which is the large circulation channel we often talk about; Secondly, around this channel positioning, the selection and layout of other marketing elements, such as dealer customer selection, sales policy formulation, channel promotion plan formulation and many other aspects, after careful and meticulous market research to make a reasonable decision; Finally, it is to spare no effort to invest in brand building, from the past two years can be seen the long-term and persistent investment of Mingchen, after all, building a brand is by no means an overnight effort. However, with the intensification of market competition, I believe that the consumer goods market will enter the era of "positioning" in less than 10 years. At that time, the consumer goods market will not be our own can decide how we do, but competitors to determine what we can do to be the most effective, as time passes, the products of foreign-funded daily chemical enterprises will gradually improve, then there will be no blank in the market, but there will be a lot of strong opponents, strong foreign-funded daily chemical enterprises. ”

"Mr. Liu, I admit that you are very reasonable, but Mingchen has no investment plan at present." Chen Qinfa has his own understanding, first, he does not think that the conditions given by China's daily chemical enterprises are higher than those of Procter & Gamble and Unilever, and secondly, China's economy may develop rapidly, and China's development speed in the past 20 years of reform and opening up can be peeked into one or two, but domestic counties, townships, villages, and towns will definitely be a huge market in the next few decades.

"Mingchen is living well according to the 'flank brand strategy'. Even in the next 30 years, it will be able to survive, but the gap between the famous ministers and foreign brands will become wider and wider, and it will never be possible to realize the vision of driving foreign brands out of China in the hearts of the Chinese people. Every patriotic entrepreneur has a kind of sadness in his heart, and he also has a heart to serve the country, Liu Si hopes to exchange for Chen Qinfa's consent, "What is the most important thing about daily chemical products?" Product, Innovation, Channel ...... Marketing...... I think capital is the most important, at least in terms of daily chemical products, money is omnipotent. I have to say that Mingchen has no capital! ”

"Oh, how much capital does Weimei Daily Chemical have?" Liu Si's tone was very big, and Chen Qinfa was very curious about this.

"5 billion, by the way, it's cash." How much is it worth investing in? Of course, according to historical data, in 2014, the size of the national consumer goods market exceeded 300 billion.

Chen Qinfa had to admit that when he heard the figure of 5 billion, he suddenly had a kind of psychological activity that wanted to rob Liu Dashao, but he was very curious, it seemed that he had never heard of a beautiful and daily chemical company!