If you want to "show your talents without going out and know everything about the world", I am afraid that it will take nearly ten years for China's Internet to develop. The pen "Fun" Pavilion www.biquge.info Liu Si didn't know anything about the popularity of his palm fun operating system sales in the United States. Even if he knew, he couldn't change the current lack of funds for Liu Si, and the original agreement stated that the dividend would be distributed after 1 year. Far water can't quench the thirst of the near, even if the Palmfun operating system sells well in the United States, he can't get a little dividends and no financial assistance.

Liu Si can't spend a lot of money on propaganda now, he can only budget every amount of money, but there is one thing Liu Si has to participate in, CCTV advertising bidding meeting.

The CCTV Advertising Bidding Meeting is the first CCTV Advertising Bidding Meeting since 1994, and November of each year is the bidding day of the following year's CCTV Advertising Bidding Meeting. On November 18, 1995, the day was slowly approaching, and Liu Si, who had not received the relevant invitations and invitations, had to rush to Beijing a few days in advance, because he had to find all means to get an invitation or invitation to enter the CCTV advertising bidding venue.

On November 14th, after giving a lesson to the top students of Shangcai, Li Junhao and all the top students of Shangcai were gathered in a small conference room, standing on the podium and saying: "Tomorrow my father and I will leave Shanghai, and after I leave, it does not mean that you will be relaxed. ”

"First of all, I have been taking courses for more than half a month for the top students who have made money, and you have learned a lot. Practice is the only truth to test, and how much you have learned can be best reflected in practice. During my absence from Shanghai, you will need to do practical activities in Shanghai, Anhui, Zhejiang, and Jiangsu. Let's see if it's useful for you to study with me here for half a month. In the study, I have explained to you many ways and methods, and you only need to use one means to complete the tasks I have assigned. That is, in Shanghai, Jiangsu, Anhui, Zhejiang, the roads of the four places conspicuous brush our company's advertising slogan "this year's holiday will not receive gifts, gifts will also receive brain platinum". Of course, I don't want you to do anything wrong in this process, and what to do is that everyone has taken my course, so I won't say more. ”

"Manager Li's task is to produce as many products as possible in combination with the budget, and at the same time make a feasible company's publicity plan in Shanghai, Anhui, Jiangsu, and Zhejiang, and specifically allocate the area to each propagandist, budget out the publicity funds required by each propagandist, and make a budget report."

In China, flying in the 90s was not a public pleasure, generally speaking, only the powerful and wealthy of this period could enjoy it. Liu Si naturally became a wealthy man for a while, and took a domestic flight from Shanghai to Beijing at 10 a.m. on November 25.

The director of CCTV during this period was Yang Weiguang. Yang Weiguang was the deputy director of Chinese Radio in 1985, and in the 80s, there were many radios in China, but there were not many television sets, so in 1985, radio stations were in a better situation than television stations. 49-year-old Yang Weiguang was reluctant to go to the TV station, and after blocking the door of Ai Zhisheng (then Minister of Radio, Film and Television) but was told that "it has been decided", he put away his reluctance and said goodbye to his radio colleagues to become the deputy director of CCTV. Six years later, in 1991, Yang Weiguang officially took charge of CCTV Shuaiyin, and after nearly ten years in office, he was considered by some experts and CCTV insiders to be "CCTV's most glorious decade". He advocated the establishment of journalism, which led to the emergence of "Focus Interview", "Oriental Time and Space", and "News Investigation". At the same time, this decade is also a prosperous period when the Chinese Spring Festival Gala has shifted from spiritual emancipation to cultural consumption in the 80s of the last century, and gradually presented diversified colors, and more importantly, it has begun to be endowed with the function of reflecting mainstream ideology. Whether it is a news column or the Spring Festival Gala, Yang Weiguang's role has always been a "gatekeeper", which alludes to the "reason" why he was assigned to CCTV in his early years.

Yang Weiguang is a very important founder of CCTV, and he promotes and supports the establishment of CCTV subdivisions such as news and sports. At the same time, during his tenure, he developed the CCTV advertising bidding meeting, changed the revenue structure of CCTV, and increased the overall income of CCTV.

Yang Weiguang's promotion of CCTV advertising bidding will be very effective in the first two years, but at the same time, there is still a gap between the results and the imagination. The first CCTV advertising bidding meeting had an income of nearly 400 million, but the bidding was still dominated by state-owned enterprises, and for the sons of these parents, the bidding results were not high.

On November 2, 1994, in the first CCTV advertising bidding, the rising star Confucius Banquet Liquor defeated his brother Confucius Banquet Wine in one fell swoop and won the 1995 "Standard King" crown with 30.79 million yuan. Almost overnight, the CCTV advertisement of "drinking Confucius banquet wine and making articles in the world" made this little-known entrepreneur a household name. In the year of winning the bid, the "Confucian Banquet" achieved sales revenue9. 1.8 billion yuan, profits and taxes 3. 800 million yuan, the main economic indicators entered the top three in the national liquor industry, becoming a well-known brand in China.

Yang Weiguang also had a headache at the second CCTV Advertising Bidding Conference, because he wanted to find some private enterprises to revitalize the backwater of the CCTV Advertising Bidding Conference, but now the scale of domestic private enterprises is not large and the brand awareness is not strong, so his idea fell through. But fortunately, although the state-owned enterprises participating in the bidding conference are not strong, it is better than the previous direct allocation of advertising resources from above.

Liu Si, who got off the plane, took his father out of the airport to hail a taxi and left, turning a blind eye to the admiration and praise of everyone in the airport looking at his father and son. After all, he is not a star, and he doesn't need so many audiences, but it is normal to have a little joy in his heart.

"Uncle, go to CCTV." After getting in the car, Liu Si explained his destination and turned his eyes out the window to enjoy the scenery of Beijing in the 90s.

The former China Central Television building is located at No. 11 Fuxing Road, Haidian District, Beijing, near the Haidian District Military Museum. The headquarters of media departments directly under the central government, including the Central Color Television Center and the Central Radio and Television Station, are located in Haiding District. In addition, it is the day of the CCTV advertising bidding meeting, so the current hotels in Haiding District are in short supply.

Finally found a hotel, two father and son carried a suitcase, one carrying a leather bag into the hotel, in the envious eyes of the hotel waiter to their own house.

During the journey, Liu Si heard a lot of people coming from 20 million and 23 million...... and so on a staggering amount of money. Hearing this, Liu Si's heart was half cold, after all, he only had 20 million funds on him at present. However, Liu Si, who checked this year's prime-time advertising bidding meeting with the help of goldfinger, insisted that not all advertising products are worth 20 million or 30 million.

Walking into his room, Liu Si, who closed the door, could no longer hear the sound outside, and he also threw down his luggage to think about his choice of advertising agency.