Since he didn't have time to think seriously, Liu Si had no choice but to choose a powerful advertising agency based on media reports:

On November 18, 1995, it was cloudless and another sunny day. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 infoCCTV Bidding Conference was held at the Beijing Central Color TV Center as scheduled. The expression is solemn, and it is another time to break the intestines. More than 600 men and women from 200 of China's most economically powerful companies bid for 32 gold tier signs.

"November 18th, 'to be sent', today is a auspicious day, I wish you a lot of money next year!" The conference opened at 9:30 in the CCTV studio on the first floor, and Yang Weiguang, vice minister of the Ministry of Radio, Film and Television and director of CCTV, took the stage to deliver a speech, "370 days ago, we held the first bidding meeting in November last year. To be honest, it really didn't work if I didn't take measures at that time. Everyone is optimistic about gold advertising, handing notes, making phone calls, overwhelming, who should it be given to? We can't stand it......"

That's the case in China, a meeting is not like a discussion about things, it's more like a speech contest by a group of leaders. Liu Si, who was drowsy after listening to Yang Weiguang's speech, saw Yang Weiguang come down, and he gave the warmest applause, but what was welcome was not the beginning of the bidding meeting, but the CCTV advertising department's performance by Tan Xisong.

Of course, at this kind of conference, it is impossible for Liu Si to really look for Zhou Gong without knowing the severity, but it is inevitable to travel outside the world.

"Gold advertising is gold." Tan Xisong, who was full of spring breeze, directly sold melons after the shameless Lao Wang took the stage, "According to our investigation, none of the 22 companies that have the right to advertise in the last session have lost money this year. The 'Coconut Wind', which has the largest increase in sales, has increased by more than five times, and the smallest 'Chinese crab essence' has also increased by 70%......"

To be honest, most of the people who participated in the bidding meeting were not interested, after all, everyone here had done their homework before the bidding meeting, and they had predicted and studied the opponent's sign price, even if he said it, he couldn't change the people who had basically decided the bid price. So it's not just Liu Si who is drowsy.

"Dude, that guy on stage is annoying, isn't he? I'd love to go up and kick that guy down, and talk about it all this useless, annoying to death. Liu Sizheng almost met Zhou Gong in a wandering place, but was suddenly woken up by a hand stretched out next to him.

Turning his head, Liu Si saw a man about 23 or 4 years old who was about 23 or 4 years old and was about 23 or 4 years old, wearing a two-button suit with a strong appearance unique to the 90s, with a small flat head and a relatively fair complexion. Although he was depressed, this full house of guys was not as easy as the easy guys, and then responded with a smile, "If you go up and kick him, I will raise my hands in approval." ”

"Hehe, you've got an appetite for me! Dude, you're also here with your father. As he spoke, he glanced at Dad Liu, who was dressed in the same attire.

"Yes! What does your dad do? ”

"Qin Chijiu, have you heard of it?"

Seeing that the guy next to him was very complacent and wanted to announce his father, Liu Si was speechless. If it weren't for the fact that it was learned from the golden finger that Qin Chi wine was 0. The amount of 6.7 billion yuan of this year's bidding bid king, and then became famous in one fell swoop, and its performance increased by more than 5 times in the next year, Liu Sizhen wanted to spray his face foam.

"Oh, your dad is amazing. Meet me, my name is Liu Si. What is your name? Liu Si stretched out his right hand and shook hands with the guy he didn't know before putting it down.

"My dad's name is Ji Changkong, and my name is Ji Wenchang. By the way, my dad is the director of Qinchi Distillery, which is amazing. ”

"Hehe" For this guy named Ji Wenchang, Liu Si was speechless. In this place in Sijiu City, the director of a winery, how powerful? Crack someone up.

But this guy is a little straight, or two. As a smart person, I definitely want to be friends with people who are not smart, such as Ji Wenchang, who is a relatively two-person guy.

Liu Si and Ji Wenchang, two guys who only met ten minutes ago, became friends who had nothing to say after ten minutes, because both Qin Chijiu and Liu Si's brain platinum were in an unknown state, so the two companies were arranged to sit in the back row of the bidding meeting by the door, so the two little guys laughed and talked about some interesting things. Of course, the main thing is that Liu Si, a guy who was deeply influenced by the Internet in later generations, told a lot of jokes, and every time he told a joke that was very common in later generations, he could make Ji Wen often hold back his laughter and be seriously injured.

At 10:30, after Tan Xisong finished speaking, the host appeared on the stage to announce the start of the bidding meeting, and at this time Liu Si had to get serious.

CCTV advertising is divided into two types: soft and hard, hard advertising, mainly 5 seconds, 10 seconds, 15 seconds, and 30 seconds advertising, and soft, divided into title placement, special topics, etc.

The advertising products of the CCTV Gold Advertising Bidding Conference are basically divided into two categories.

Category 1: Time Ads. It refers to the advertisement between two columns broadcast by the same channel, and it has nothing to do with the before and after columns and the programs in the columns. CCTV's time advertisement is divided into three parts, or three types, the first part is prime-time advertising, mainly between 19:30-20:00 every day. CCTV (CCTV-1) between 19:30-20:00 advertising is mainly sold through bidding, which is the main source of advertising revenue for CCTV, such as the current CCTV news broadcast after a set of news broadcasts, before the weather forecast broadcast of the home of the advertisement; The second part of the time period advertising is mainly used as the preferential hedging period advertisement during the golden bidding period, and is sold to the winning bidder of gold resources at an ultra-low price; The third part of the time period inventory is used as a combination of multi-frequency set ads.

The second category: column advertising. Column advertising refers to the advertisement broadcast in the middle of a specific column, such as the advertisement broadcast in the CCTV-3 "Challenge Host" column. Most of CCTV's column advertisements are sold by advertising companies, and there are many advertising forms relying on columns as carriers.

1. According to the division of the position broadcast in the column, it can be divided into: pre-film advertising, which refers to the advertising before the start of the column content after the opening of the column, rather than the time period advertisement; The advertisement in the film is the advertisement in the middle of the column broadcast, which can also be called the interstitial advertisement; An end roll ad is an ad between the end of the program and the cast or end song or preview of the next program.

2. According to the form: conventional advertising refers to the pre-film, in-film, and end advertisements that are usually inserted in the column; Special forms of advertising, including: column title advertising, special sponsorship advertising, column prize provider sponsorship advertising, end credits advertising, etc. For example, Federal Furniture has published three sets of title advertisements in CCTV's "Art Life" columns, such as the end roll acknowledgment advertisements after the hit "Breaking the Guandong" TV series by Jiss Company.

Of course, CCTV advertising also has a set of ads, which is an advertising package and advertising package composed of multiple time periods or multiple columns. It mainly conforms to the needs of advertisers for multi-frequency advertising, in order to achieve the purpose of packaging and purchasing cost-saving, and there are also various forms of packaged advertising: 1. According to and relying on the different platforms, it is divided into time period advertising suits, column advertising suites, and time period column combination packages, such as CCTV-3 "Boutique Variety Show Set" is a column advertising set relying on variety show columns; 2. According to the different sources, it can be divided into official normal package advertising, such as CCTV-1/2/3 boutique set, this kind of advertising resources are planned and designed by the advertising department of CCTV, mostly represented by larger advertising companies, long-term stable existence, and become a high-profile media resource in the industry; The other is the set of advertising companies that are combined by themselves, which are mostly the main business content of small advertising companies, and the main mode of operation is to find cheap and multi-frequency advertising resources, with a small amount of gold resources, and this kind of official advertising resources are more suitable for small customers.

Liu Si drooled over the first type of time advertisement, but none of the advertisements in this year's bidding meeting were less than 30 million, so he had to give up. And the rest of him is only bidding on the second category of gold inventory.