Chapter 22 PalmFun Operating System Launch

For the management of the company, Liu Si completely handed over to the Hong Kong manager found by Morgan Parker Consulting: Li Junhao. Of course www.biquge.info, in the new product produced by the company, Brain Platinum, compared with the spiritual brain fluid of Kanghui's company, Liu Si has made great changes in the packaging.

The product positioning of Brain Platinum is a marketing strategy that is equivalent to extracting the actual effect and reshaping the product positioning. Different from the positioning of health care products of Spiritual Brain Fluid, each box of Spiritual Brain Fluid is only the size of a thumb in packaging like the first life of the later generations. The product is positioned as a gift, so this amount must not be small, so the small bridge packaging before the spiritual brain fluid is not suitable, so Liu Si finally set the plate as capsule + oral liquid, and the purpose of changing it is to make the volume larger and do the gift market.

The second is the packaging, the previous packaging of the brain fluid is very gorgeous, and the bright red packaging makes the brain fluid like a bewitching woman, but no one buys it if you are not close. Most health care products still need to be low-key and luxurious, and the packaging of brain platinum in later generations is good, so it was directly plagiarized.

After subcontracting the packaging work to other companies, the company's internal employees produced brain platinum at a much faster rate, knowing that on November 14, the company's inventory was 1.2 million boxes of brain platinum, Liu Si was very confident in his own marketing, and wanted to produce more brain platinum, he believed that the brain platinum after listing will still be in short supply as in history. Due to the lack of funds, the limitations of the company's few employees and backward production equipment, the production speed of 50,000 boxes per day is already the limit.

Compared with the unknown sales of brain platinum, the Palm Fun operating system in the United States is extremely popular.

On November 1, the new headquarters of CBM after the relocation is located on the East Side of New York, although it is not located in the center of the city, but today the CBM company road is like the center of the road with traffic and crowds.

This was largely due to an October 28 news item in the Washington Post, in which he published an article titled "Palm Fun Operating System, Beats Windows", and although the title of the article was not very imposing, the content of the reaction was explosive.

The Washington Post is one of the authoritative newspapers in the United States and even the world, so on this day, PalmFun OS became famous, and all companies CBM of PalmFun OS became famous.

The reason why the Washington Post wanted to land on this news is mainly because CBM has no money for online and offline media publicity, Microsoft spent $300 million to promote Windows 95, and CBM can't come up with that much money, so it has to make its own news in order to gain more exposure and popularity, and at the same time warm up for the Palm Fun operating system conference on November 1.

After operating the Palm Fun operating system with the editor-in-chief of the Washington Post, and then the CBM company sent a sum of money to the editor-in-chief, for the sake of sales, based on the fact that the Palm Fun operating system is indeed more perfect than Windows95, the editor-in-chief's festival was thrown away instantly, and it was written with ups and downs with each other to attract attention.

Thanks to the report of the Washington Post, CBM announced that it would hold a press conference on the Palm Fun operating system at the company's headquarters in New York on November 1.

"Good morning, ladies and gentlemen. I am very pleased that you can attend the launch of our CBM company's Palm Fun operating system. The host took the microphone and made an opening remark, "I think many friends here can't wait for me to get off this stage, so now please welcome our president Mr. Jie with warm applause." Mr. Mira. ”

"Welcome news media workers and CBM fans from all over the world, as the president of CBM, I was incompetent in the past, but from today I will lead CBM to glory." Jay. Mira came out to gain some popularity for himself before saying, "So, gentlemen and ladies, let's get into our theme now!" ”

"Windows 95 is a very good operating system, and it has a lot to learn and learn from. But at the same time, it's not perfect, but I think our company's PalmFun operating system is currently the most perfect operating system in the world. So let's take a look at the big screen together. ”

"Compared with Windows 95, we have improved: 1. Easy installation: when you install PalmFun OS, the system will automatically guide you through the installation process and automatically detect all commonly used hardware, such as modems, CD-ROM drives, sound cards, printers, etc.; 2. It is more coordinated with the existing software and hardware...... 3. It has the function of "plug and play...... 4. Improved user interface...... 5。 Better support for MS-DOS without the need for MS-DOS...... 6。 Long file names are supported...... 7。 The role of the mouse is more prominent...... 8。 Auto-play CD ......"

Jay. After Mira finished talking about the improvement points of the PalmFun operating system compared to Windows95, she looked at the media workers below who were attracted with satisfaction, and then went on to introduce the PalmFun operating system, "If the Palmfun operating system only improves Windows95 in this way, I think tomorrow's major news media must write headlines like "CBM Company, shameless plagiarist"! ”

Some of the news media under the stage really think so, after all, it seems that the palm fun operating system is plagiarism.

"Let's take a look at what sets our PalmFun OS apart. The new features of the PalmFun operating system are: 1. Web-Aware user interface: Using the web-aware user interface included in the PalmFun operating system, Internet communication becomes a part of the user interface. Users no longer need to learn multiple applications – one to look at local information, another to browse the web, and, no doubt, one to use the Internet or internet. Using this interface, PalmFun unifies the process into one tool that can be used to browse local, web, internet, and Internet data, so you can get the information you need faster and easier...... 2. Internet Communication Suite: PalmFun OS also provides a wealth of tools for online communication, including: OutlookTMexpress, a full-featured email and news reading client...... 3. The upgrade includes Update Manager...... 4. Improvement of dial-up network...... 5. FAT32 file system: FAT32 is an improved version of the FAT file system, which allows hard disks over 2GB to be formatted into a single drive, which makes more efficient use of space on large disks. With FAT32, users get an average of 28% more hard disk space...... 6. FAT32 conversion tool ......"

"Everyone here has fully understood the power of the PalmFun operating system after my demonstration! But in fact, there are two other features of the PalmFun operating system that have not been introduced, so what is it? ”

Jamila exited the PPT demo interface, and then skillfully explained while operating: "Everyone looks at the office on the big screen, does it feel that it is not very different from the office software currently circulating on the market, yes, this is the office software that comes with the palm fun operating system, that is, if you buy the palm fun operating system, you no longer need to buy office software." So let's take a look at the office software that comes with this Palmfun operating system, its most obvious change is the increase in the task pane, and secondly, the clipboard of this office software can remember up to 24 copies of the content......"

"What is the second function of the PalmFun operating system?" After Jamila exited the PPT, a colorful computer background theme appeared on the big screen, which instantly convinced all the media workers present, because they use computers to write news, and there is no operating system in the world today that has a colored background theme.

"That's right, as you can see, this operating system also adds a theme feature, and you can set the photos and pictures you want as the background theme, just like that." Jamila operated the mouse in her hand.

"You should have your own answer to whether the PalmFun operating system is better than Windows, so now is your time to ask."

As soon as Jamila finished speaking, most of the reporter friends present couldn't wait to raise their hands to ask questions, and the host casually clicked on a female reporter who looked eye-catching.

"Mr. Jamila, when will the PalmFun OS be released?"

"Beautiful lady, the Palm Fun OS has been released and is available in stores across the United States. As a thank you for being able to attend the CBM press conference, our company will give everyone here a Palmfun operating system collector's edition. Thanks, next. ”

"What is the price of the PalmFun operating system?"

"The same price as Windows 95."

"How long did it take your company to develop this software?"

"The PalmFun operating system was developed by CBM in cooperation with PalmFun, thank you!"

"So ......"

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