August 19, 1997, two days later. Pen % fun % Pavilion www.biquge.info

"Good morning, Baron Moynihan." Liu Si rushed to Moy's company in central London early in the morning, which shows that he attaches great importance to it, "Yesterday, Daimler Group and Chrysler Motor Company of the United States did a good job in advertising, and most of the world's newspapers were headlines!" ”

Moynihan smiled awkwardly, "Mr. Liu may not know that after the news that Daimler Group and Chrysler Automobiles are negotiating mergers and acquisitions was exposed, as far as I know, the Volkswagen Group's eyes on Lamborghini are no longer focused!" This is great news for Mr. Liu's ambition to acquire Lamborghini! ”

Liu Si did not deny it, and he no longer dwelled on this topic, "Mr. Baron, now please tell me about the acquisition plan that Moi Company has come up with in the past two days!" I think it's safest to have Bugatti, Lamborghini, Rolls-Royce and Bentley in your hands! ”

"Mr. Liu, after my investigation, Europe and the United States still have some minds about Mr. Liu's nationality. Therefore, we made a plan for Mr. Liu, first wholly buying Bugatti, and then buying Rolls-Royce and Lamborghini in the name of Bugatti, which was relatively easy. "If Mr. Liu agrees to such a plan, we at Moy are 80% sure that we will be able to complete the acquisition of Bugatti, Lamborghini, Rolls-Royce and Bentley!" ”

"Okay, I agree with this order of your acquisition! As long as it can acquire four car companies: Bugatti, Lamborghini, Rolls-Royce and Bentley. But what about your Moy's valuations of Bugatti, Lamborghini, Rolls-Royce and Bentley? "No matter how much you say, the key depends on the amount of money.

"Bugatti is valued at $30 million ~ $50 million, and the estimated price to complete the acquisition is between $50 million ~ $100 million; Lamborghini is valued at $65 million ~ $140 million, and the estimated purchase price is between $100 million ~ $260 million; Rolls-Royce and Bentley are valued at $500 million ~ $1 billion, and the estimated purchase price is between $750 million ~ $1.05 billion. "For two days, Moi spent most of his time doing research and calculating the valuation and purchase price of various car companies.

"Okay, let's negotiate the acquisition at your price! If there's something you can't decide, contact me! Liu Si recognized the work of Moy's company, "Then let's sign the contract now!" ”

Moy's company has already drawn up a contract template, which only needs to be signed and stamped to take effect immediately!

The day after the contract was signed between Xingyu Holdings and Moy, Baron Moynihan led the firm's lawyers, translators and several assistants directly to Modena, where Bugatti worked. Although the Bugatti car company collapsed in 1995, Artioli's wife, Renatakettmeir, founded a luxury goods manufacturing company that also bears the Bugatti (EB) trademark.

"Hello, Mr. Artioli, I am Baron Moynihan of the second generation of the British Baron Moynihan family, Patrick Moynihan of the United Kingdom." Moynihan saw that Artioli was at Artioli's holding company in Modena, AC. AC is the controlling parent company of all of Artioli's properties, including Ferrari Agents, Lotus Motors, Japanese Car Dealers and the Fortune Timber Company.

"Hello, Monsieur Baron, I wonder what happened to Monsieur Baron's personal visit? Let's get straight to the point! "Atioli didn't speak well, he didn't give Moynihan face, this is Italy, not England.

"I heard that Mr. Artioli is interested in selling Bugatti!" Moynihan doesn't mind, doing a PR company, not cheeky to do business.

"Who are you listening to, it's just nonsense!" Artioli immediately objected to this statement, and his love for Bugatti could be felt in the garage filled with more than 10 models of Bugatti's various sports cars.

"Mr. Artioli may choose to hear the offer!"

"Then Baron Moynihan will tell me your offer!"

"$50 million is only for the Bugatti brand and the rights to manufacture cars. Your lady's Bugatti luxury brand and production rights can be preserved! "Moynihan wants to take Bugatti quickly, knowing that he only has a month to go, and $50 million is worth it.

"Mr. Baron Moynihan's offer is not sincere, $50 million is like buying Bugatti, it's just wishful thinking!" Between 1991~1995, Artioli lost at least $80 million because of Bugatti, and $50 million couldn't even make up for the loss.

"And how much does Mr. Artioli think is appropriate?"

"$200 million!"

"God, Mr. Artioli, you must be insane. Since the death of its founder, Ettorebugatti, in 1947, Bugatti has been in a state of decline, and how much brand appeal is still left! Moynihan almost jumped up and pointed at Artioli and yelled, "You bastard! ”

"Since Moynihan thinks Bugatti has no appeal, why is he in my office?" Artioli retorted with a smile.

"I admit that Bugatti is attractive, but that doesn't equal brand appeal, and it takes a lot of money to rebuild Bugatti's brand appeal! At least now, Bugatti's brand value is only $30 million ~ $50 million. I've already given the highest price, you know, Mr. Artioli, since the Bugatti went out of business in August 1995, you even sold the Bugatti factory. Bugatti is now just the Bugatti brand and car manufacturing rights. $200 million is too high, I'll add another $10 million at most. Moynihan didn't budge, bargaining with Artioli.

"$180 million."

"$65 million."

……

……

……

"$97 million!"

"Deal!"

When Etioli asked for $97 million, Moynihan didn't bargain anymore and immediately agreed to the $97 million offer.

Artioli regretted it a little, and Moynihan agreed to $97 million, which means $100 million. But in the end, I thought about it, as an Italian entrepreneur and a celebrity, it was not easy to go back on my word, so I had to nod and say, "Yes, we can draw up a contract now." ”

"Mr. Artioli, don't worry, our Moi company has already drawn up the contract, you just need to sign it." Moynihan took the letter of intent for the acquisition agreement from his assistant and handed it to Artioli.

"Baron Moynihan, why Star Universe Holdings Limited?" When Artioli saw Party B on the letter of intent, he was a little strange, shouldn't it be Moi's company?

"Mr. Artioli, it has always been Xingyu Holdings Limited that wants to buy Bugatti, and we Moi are just helping to carry out PR in the process of Xingyu Holdings Limited's acquisition of Bugatti!"

When Artioli signed, he asked curiously, "Can I ask where Xingyu Holdings Co., Ltd. came from?" ”

"Xingyu Holdings Limited is a private holding company in Hong Kong, and the highest offer given for the acquisition of Bugatti in the hands of Mr. Artioli is 100 million US dollars, and Xingyu Holdings Limited asked us to buy Bugatti as quickly as possible, which is why Mr. Artioli just asked for $97 million, and I agreed to the offer. After all, after research, our Moi company has a valuation of $30 million ~ $50 million. $97 million is a lot of money, and if it weren't for the employer's request, I think more than $70 million, Bugatti I would recommend giving it up. After Artioli's signing, Moynihan revealed more.

Bugatti is a French brand in its own right, although it was created by the Italian Edor Bugatti. Bugatti doesn't have much influence now, and Bugatti doesn't have a high-tech engine plant and related factories at all, so when the Italian government reviewed the acquisition, it was not stuck. In two days, Bugatti was fully owned by Xingyu Holdings Ltd.

On August 25, 1997, Xingyu Holdings Co., Ltd. established Bugatti Automobilia in Modena, Italy, and injected 1.8 billion US dollars into it.

Seven days later, on September 2, 1997, Rolls-Royce officially announced that Bugatti Motor Cars would wholly acquire Rolls-Royce Motor Cars and the Rolls-Royce car brand and Bentley's car factory and car brand at a price of $1.075 billion.

On September 2, 1997, newspapers around the world, especially the major news outlets under News Corp., reported the news. And Bugatti has once again appeared in the eyes of the people of the world because of this, especially since his history is still so glorious!

Artioli was relieved to see the news, and he knew that maybe Bugatti would have a full revival from this!

But 10 days later, Artioli's eyes widened in disbelief: Chrysler announced that the Lamborghini brand and factory had been sold to Bugatti for $4.6 billion.

Of course, with Bugatti's acquisition of Bugatti, Lamborghini, Rolls-Royce and Bentley, Moy's company is also famous, so Moynihan has been smiling all over the past month and almost blossomed.

Because of the acquisition of Bugatti, Lamborghini, Rolls-Royce and Bentley, Liu Si has only $260 million left of the $1.943 billion in his hands.