Chapter 27 CCTV Advertising Bidding Meeting IV

Liu Si, who walked into the studio, saw that there were already a lot of guys queuing up to bid, most of the people in line were staff of advertising companies, and some of them were holding a thick stack, about nearly ten bids waiting for bidding. Pen × fun × Pavilion www. biquge。 info

Although it takes 12:30 o'clock to come out, and 11:30 is even if it is a meal, it is true that no one goes out to relax or eat at this time, and there are slowly a room of men, women and children sitting in the studio.

Since the bidding has not yet ended, there is basically no one at the scene where people gather in groups to discuss the bidding, but more to exchange feelings, after all, everyone here basically belongs to the most powerful type of people in China.

The majority of the enterprises participating in the bidding are state-owned enterprises, and these sub-state-owned enterprise bigwigs are in groups to talk about the sea, introduce their children, negotiate business, and exchange feelings...... Life is full of strange things.

Liu Si rolled his eyes to look at the different characters around him, and he saw that the representatives of the two coconuts in Hainan were looking straight at the stage, and they had no interest in talking to others at all. Liu Si guessed that these two bigwigs should want to rush to the boss of Jiangsu Weiwei, who was smiling happily, and give him two big mouths! The last CCTV advertising bidding meeting was this damn VV who slapped the two coconuts in Hainan, this time ......

There is impatience, leisure, nervousness, and steady...... Liu Si looked at the past one by one, this is an expression bank, and there are many types.

And Ji Changkong should belong to the category of sitting firmly in the Diaoyutai! Historically, when the bidding meeting reached the final liquor advertising bidding, Qinchi Liquor won the bid with a leading price advantage of 2.66 million. At that time, the representative of the banquet wine called the banquet wine a thief -- who leaked the bid amount to the opponent. Seeing this appearance of Ji Changkong, Liu Si was very suspicious that this guy had really made such means as commercial espionage.

In the middle of waiting for the bidding meeting, CCTV was still very considerate and sent some cakes, snacks and drinks to let everyone fill their hunger a little.

"Brother prostitute, guess who gets the final bid in this bidding meeting?" Sitting was boring, so Liu Si had to talk to Ji Wenchang, and suddenly he wanted to surprise Ji Wenchang, so he planned to have a great language.

"My family is the king of standards." Ji Wenchang said to Liu Si angrily, the bad thing is that the men and women who were talking around looked at Ji Wenchang, and under the attention of everyone, this thing was indeed in decline.

When Ji Wenchang spoke out a little loudly, Liu Si immediately got up and stayed away from the two goods, making it look like he didn't know him at all. Of course, Ji Changkong also looked sideways at his species, and suddenly wanted to get up and beat this bear child to death.

At half past 12 o'clock, the host appeared on time, and the men and women who were gathered in twos and threes also returned to their seats and nervously "listened".

The first appetizer is the advertisement of the "Focus Interview" column, a total of four cards, all four cards are around 20 million, Liu Si is honored to get the fourth place, and get an advertising broadcast right. When the unfamiliar name "Brain Platinum" appeared at the bidding meeting, it was still surprising, after all, this Brain Platinum was like jumping out of the cracks in the stone, a little black horse. The four cards of "Focus Interview" are not very competitive, unremarkable, and the brain platinum has not attracted more attention from the audience, except for entrepreneurs in Guangdong. They are probably thinking about the relationship between brain platinum and brain gold?

Liu Si was very heartfelt, and a smile kept appearing on his face, as bright as a peach blossom. It's a pity that no one shares his happiness, Dad Liu saw that nearly 20 million was about to flow out of his pocket, and he was very heartbroken when he was a farmer for half his life. The father and son of the Ji family, who only met today, are paying attention to the standard king in their hearts.

After the four cards of "Focus Interview", it was followed by 12 cards of "A Special" and 2 cards of "Other", all of which exceeded 30 million, and the highest Shandong "bulk furniture" bid was 37 million. However, the foreplay still gave the media and entrepreneurs present a sense of blandness, and perhaps it was only Liu Si who found it interesting.

When it came to the bidding for a brand in the clothing category, a dark horse suddenly came out - the No. 8 bidder, Guangdong "Jinlilai", won the championship with 38.8 million, which was 7.7 million higher than the second place Jiangsu "Sunshine" that lost the bid! It's a small climax.

What followed was a big drama that the media and entrepreneurs present paid attention to and watched. Chinese experts with the potential to jump gods predict that the next 16 manufacturers will compete for 2 cards in the "food" category, and there will be more drama to watch, and Hainan two coconuts are the most likely to win the championship.

Hainan coconut tree is an old brand, the world's first, China's must, their advertising slogan can be seen in general. At the last bidding meeting, it didn't expect to be knocked down by the little brother Coconut Wind with a punch. For the advertising slogan "Coconut Wind - Unstoppable", it is the most unconvinced. This time it may be a desperate bet to test whether the little brother can stop it.

Not surprisingly, Chinese experts are generally the most rhetorical group. In this food category, both coconuts are spectators. Surprisingly, the coconut tree only marked the bland figure of 27.18 million, although it attracted a round of applause, but it can be seen that people have no hope of winning the bid for the coconut tree. After the coconut tree, the 3rd is the No. 7 bidder Guangxi "Jin Shiming", which broke out an astronomical figure of 34.99 million yuan, and then Weiweibao knife is not old, bidding 35.71 million, which immediately caused a burst of warm applause, obviously, the unlucky coconut tree was once again blocked from CCTV.

At present, it is the first, but as the vice president of VV, Lu Zhensheng has not relaxed, because there are many powerful manufacturers behind him, such as Zhejiang Wahaha, Guangdong Jianlibao and Robust.

In the end, Lu Zhensheng won the right to broadcast a CCTV advertisement as he wished, but in the end, in fact, VV spent nearly 100 million yuan to win CCTV's "A special" and the other two signs, which can be described as the biggest winner.

The final highlight is the bidding for liquor advertising, because there is a grapevine that CCTV will not broadcast alcohol advertisements in prime time from 1997, after this village, there is no such shop, experts believe that the bid king will be produced from here, and the final fight should be the most powerful "Shandong two holes" between the unfolding.

There are only two cards in the liquor advertisement, and there are indeed 24 bidders, which is twice as fierce as the competition in other industries, and it is also the most interesting event.

The highlight must be placed at the end, and there are many strong liquor manufacturers, such as Sichuan Wuliangye, Tuopai Qujiu, Henan Zhanggong, Anhui Gujinggong, Shandong Xilinmen, etc. The first to appear was a heavyweight representative, the No. 1 bidder, Confucius Family Wine. When the host reported the No. 1 bidder for liquor, Kong Jiajia Liquor, "6298." 888888 10,000 yuan", everyone thought that the wine had won and sent a long round of applause. The price of Wuliangye and other distilleries is not low, but it is far less than that of the Kong family, and the atmosphere is a little cold. When the host called out the No. 7 bidder, Kong Jiayan, the whole audience fell silent, "6399." 999999 million yuan", the audience boiled.

People admired the art of competition for banquet wine, such a huge bid only won 1.01 million yuan more, and even the representative of the house wine directly shouted on the spot, "The house wine should check whether it is a thief - who leaked the bid amount to the opponent!" ”

When the host read the No. 14 bidder, the scene, especially the media seats, continued to discuss the situation just now, so that when the host read "The No. 14 bidder, Shandong Qinchi, the bid amount is -", the scene was still full of people, and the host had to pause again and wait for everyone's quietness.

"Shandong Qinchi, the bid amount is-" The host shouted abruptly and hoarsely after repeating, "6666." 666888 million yuan. ”

Everyone came to their senses, this was the climax, and the whole venue was asking, "Have you heard of Qin Chijiu?" Where does it come from? ”

At this time, there was a commotion at the venue, and some reporters pushed away the venue security and hurried to the left rear of the venue. There the magnesium lights flickered, the voices were boiling, the host had to suspend the offer, and Ji Changkong, the director of Qinchi Factory in a suit and leather shoes, stood up, smiled, and waved to the people who were applauding and cheering around.

Liu Si looked at the smug appearance of the Ji family's father and son, and was thinking about whether to grab the camera.

Not only Ji Changkong was a big winner and won the attention of the audience; Qin Chi was the biggest winner - only 2.66 million yuan more than the banquet wine won the "standard king" crown and won the national reputation.