The CCTV advertising bidding will start on time from half past nine in the morning. Pen, fun, pavilion www. biquge。 Info bidding will be divided into categories, different time periods to bid separately, the form of bidding is not clear, by the manufacturers directly one-time on the sign to write the price of the unified handover, select the highest price for the winning bidder. Sometimes it is very possible for the winning advertising product to have a difference of tens of millions in the bid price.

The highlight is coming, and all the economic figures present are attentively holding up the host's explanation, especially the newcomers who have not participated in the CCTV advertising bidding meeting, such as Ji Changkong, Liu Si and other newcomers of this CCTV advertising bidding meeting.

The old people didn't dare to hold it up, and listened carefully to the host's speech, because what was being explained was the reserve price of the target of advertisements and category advertisements in various periods, "...... the floor price of 4 5-second signs before and after "Focus Interview" is 10 million, the floor price of 15 5-second signs after "News Network" is 13.8 million, and the floor price of "A" is 20 million ......"

All the entrepreneurs present gasped when they heard what the host said. At present, enterprises are generally in recession, and it is difficult to pay for advertising. The reserve price of this tender has reached a total of 4. 9.5 billion yuan, far exceeding the total amount of the previous winning bid3. 700 million yuan.

Compared with the previous bidding meeting, this bidding will increase 12 pieces of 15-second "A special" advertisements after the "Weather Forecast"; The reserve price has also changed a lot, the floor price of 4 5-second signs before and after "Focus Interview" has risen from 9 million to 10 million each, the floor price of 15 5-second signs after "News Network" has risen from 12 million to 13.8 million, and the reserve price of 'a' is 20 million. The "Striking Clock" was auctioned separately, and the reserve price rose to 8 million.

A year ago, who knew about the Confucian banquet wine and Hainan coconut wind? Who doesn't know these two brands right now? Spending 20 million or 30 million can make the company famous and the products out of stock. Compared with the reserve price of the previous bidding meeting, which was only a few million or 10 million, the reserve price of at least 10 million this time still cannot resist the enthusiasm of the most powerful people in China.

The bidding meeting officially began, the first link, the host of the advertising bidding meeting, the advertising products in turn, the next link is to bid for the advertising in a certain order.

The bidding will adopt the "back-to-back" advertising agency mechanism, that is, the advertising company will act as an agent for the rights and interests of the manufacturer, fill in the tender at one time, and get the advertising broadcast right with the highest amount.

At 10:30, Tan Xisong announced the start of the bidding, and she warned the bidders that at 11:30 "sealing", be sure to fill in the bidding documents before and put them into the standard box.

There is only an hour of time to think, an hour to decide a big business of tens of millions of dollars, people seem a little uncomfortable, because the next hour is free time, they rush to the studio, rush to the coffee room, turn into the car, and more people go straight to the lawn and green space in the sun......

Liu Si and his son and Ji Changkong and his son were not exempt from vulgarity, and went straight to the lawn under the bright sun. As for why? Liu Si didn't run to the open grass like the other guys to prevent other opponents from exploring the secrets, he just felt that it was better for people to go with the flow.

Knowing that Liu Si's father and son's factory is a health care product manufacturer, this bid is only the first four cards of "Focus Interview", and he is not a competitor, so Ji Changkong and Liu Si and his son walked out of the studio together.

Of course, even if they walked out of the studio together, it seemed that the friendship between the two parties was very good, but in fact, Ji Changkong, this guy did not reveal it in front of Liu Si when he finally negotiated the bidding price and filled in the bidding. And Liu Si is even simpler, and directly chose the first four cards of "Focus Interview" to mark the price of 19.9 million, and in history, this price is almost the fourth place.

Most of the project signs are more than two, "it is easy to compete for the first place, and it is difficult to compete for the runner-up, and it is not for the champion to compete for the runner-up" is the primary criterion for participating in the CCTV advertising bidding meeting. If it was like this session it only took 0. If you get the bid king for 6.7 billion, it is worth competing for the first place and the championship. It's a pity that Liu Si has no money in his pocket, and if the bid is successful, he will only have more than 100,000 yuan in his hand.

When Liu Si handed his 1990 offer to the "Hairun" advertising company, the manager in charge of Liu Si's father and son gave Liu Si an opinion, the price was a little low, although the manager's mouth said flowers, but in the end, after Liu Si said "I have no money", the manager was speechless.

After hanging up the phone, the manager of Hairun Advertising Company scolded in a low voice: "Damn poor ghost, you have wasted another opportunity." ”

After sneezing, Liu Sicai, who felt much more comfortable, said silently: "That bastard is scolding me." ”

I am very distressed when I have no money, such as Liu Si, who wants to compete for the bid but has no money; Rich and tired, like coconut trees, coconut wind, Confucian banquet wine, Confucian family wine, want to win an advertising broadcast right but don't know how to mark the price.

This lesson is the story between Zhonghua Duobao and Mrs. Oral Liquid at the last CCTV bidding meeting. The last wife's oral liquid was careless in Jingzhou, and she valued her opponent Zhonghua Duobao, thinking that Zhonghua Duobao had been operating dismally in recent years and had no interest in bidding. So he went straight back to the hotel to rest, but the bidding results of the next day gave Mrs. Oral Liquid a slap in the face, and Mrs. Oral Liquid did not get a golden advertising resource.

Taking history as a mirror, many corporate bids this time are cautious and strive not to follow the old path of Mrs. Oral Liquid. Liu Si and his son have been blowing nonsense on the grass with Ji Wenchang, and Ji Changkong didn't know where to go to negotiate with the manager of his advertising agency.

"Brother prostitute, I have a very interesting exam question, do you want to try it?" Liu Si was bored, so he had to find something to talk to Ji Wenchang.

"Tell me about it." Thanks to Liu Si's fun and humor in the studio, he immediately became interested when he heard Liu Si's words.

"The chairman of a large company recruited a female secretary and asked three questions. Question 1: What are the similarities and differences between bicycles and women? Question 2: What are the similarities and differences between a kettle and a woman? Question 3: What are the similarities and differences between refrigerators and women? Do you know what the female secretary of the job call answered? ”

"I don't know. Liu Shao, hurry up! According to Liu Si's urine in the studio, Ji Wenchang wanted to know how the female secretary answered this question strangely, but he really couldn't think of any answer, so he was anxious to let Liu Si say the answer.

Seeing his father holding a newspaper that should have come out of the CCTV studio, Liu Si thought about his ass, and this kind of unhealthy words should not be said in front of his father. So I came to Ji Wenchang's ear and said the answer, "After reading the question, the answer is as follows: ?1, the similarity between bicycles and women is that they can be ridden, the difference is that bicycles can only be ridden after being inflated, and women are ridden first and then inflated." 2. The similarity between the hot water kettle and the woman is that you can pour water into it, the difference is that the hot water kettle can only pour water into it after pulling the plug, and the woman can pour water into it after plugging it first. 3. The refrigerator is similar to women in that you can put a piece of meat into it, the difference is that the meat of the refrigerator is soft when you put it in, and it is hard when you take it out, and the meat of a woman is hard when you put it in, and it is soft when you take it out. As a result, this MM was admitted ......"

Liu Si and Ji Wenchang were giggling and teasing, and Liu's father was also used to this kind of soy sauce role, so he sat firmly in the sun and squinted at the newspaper.

At 11:10, the 600 men and women of all colors who went out one after another to participate in the bidding meeting began to return to the studio, after all, 11:30 is the "time to seal the box".