Lying on the bed, every time he thought of a market of up to 40 billion waiting for him, Liu Si couldn't help but feel a little impatient, and couldn't help but want to register a consumer goods company immediately, and he had a name in mind - Meimei Daily Chemical. Pen, fun, and www.biquge.info

He is very satisfied with the name of aesthetic daily chemicals, and the company that makes daily chemical consumer goods matches these two words, art for art's sake, the pursuit of absolute beauty, and the emphasis on pure beauty in life.

Not only is he anxious to register trademarks and brand names in China, but he is also a little anxious about the preemptive registration of international trademarks and brand names, especially Qingyang's English brand name CLEAR, which may not have been preemptively registered abroad.

"Liu Si, sleep." Father Liu saw the light coming out of the crack in the door in the suite, and he knew that his son hadn't slept yet! It looks like it's 11 o'clock in the night.

"Got it, Dad. Good night! Knowing that he was in a hurry, Liu Si temporarily put down the distracting thoughts in his heart, turned off the light and prepared to sleep, there are quite a lot of things to do tomorrow.

Even in the middle of the night, the lights of Pengcheng were like a raging fire in the dark, shining thousands of miles, and even the moonlight temporarily avoided the edge. Under the lights, Pengcheng is still busy, which can be seen from the shaking figures and flowing traffic.

With this as the background, Liu Si was isolated from the world in the suite with the floor-to-ceiling curtains on, and the high-quality floor-to-ceiling windows isolated everything from the outside world, and he fell asleep contentedly.

Outside, inside the house, two worlds.

Most of the people who are still working hard in the city late at night are poor families, and Liu Si can't help it. Sometimes I don't even know if I should or not, and if I can help. In the case of the soon-to-be-established Xinyuan Grain and Oil Company, the domestic policy in this era is a policy of poor scissors, that is, to subsidize industry with agriculture.

Tell me, at this time, he Liu Si can buy grain at a price that is in line with international standards, or a little higher grain to buy grain. The rise in grain prices has increased peasants' incomes, but for enterprises and factories, it is a disaster. In addition to the difficulty of migrant workers and the possible shortage of workers affecting the recruitment of enterprises, it is also necessary to reduce the production costs of enterprises, the living costs of workers in cities, etc., which have a wide impact.

Nothing was said all night.

What is success? Liu Si thinks that success is how much power you have? How much money do you have? In his previous life, he often listened to the speeches of successful entrepreneurs invited above in school, saying that success does not depend on how much money a person can make? At that time, he thought, if you have the ability, you can give yourself all the money.

The definition of success, the more the times develop, in the eyes of the public, his explanation is how much money you have. Liu Si is very vulgar, and since his rebirth, his wish is to make more money.

"Ah" Liu Si yawned, relaxed his waist, and lay on the bed comfortably, very happy, he didn't hear the sound of rain through the curtains, today is another good day.

"Dad, morning."

"Breakfast in the microwave." Father Liu said a sentence and looked at today's newspaper news as always, "By the way, go wash up first." ”

To be honest, this kind of plot dialogue is almost a conservative program for the father and son of the Liu family every day, and Liu Dashao is also very familiar with it. There are indeed a lot of things today, in addition to registering with the government for aesthetic daily chemicals, you also have to handle Qingyang, Sophie, Seven Degrees Space, Lafang, Yujie, Chaoneng, Danzi, Nature Hall, Water Code...... and other brands of trademarks, brand name registration.

It takes about an hour for the government to run here. Then he wanted to invite Li Bin to have a meal, after all, the two of them are now on the same boat, and Liu Si, who wants his own official power, still needs to invest in this. However, there is one thing he pays attention to, since this rebirth, he has only done it once, and that is to give red envelopes by hand. After several times, including every period of time to the Pudong Industrial and Commercial Branch and Hangzhou which gifts were given through the hands of the people below.

Liu Si was a frequent visitor to the Pengcheng government during this time, so the preliminary review of Weimei Daily Chemical Co., Ltd. was easy to pass, but it was also like the registration of Xinyuan Property, which needed to wait for two days.

Liu Si invited Li Bin to dinner, and Li Bin was very kind and useful. Li Bin and Liu Si don't think who is a vassal of whom, but they came together for various reasons, and the world is bustling for profit; The world is crowded, all for profit.

This dinner is held for the purpose of connecting feelings, so the words at the dinner are not related to the main matter, so I will not spend much time describing it. On the wine table, the two sides frequently staggered, Liu Si relied on the influence of the Internet in his previous life, every word was fine, the export was chapter, and the witty words continued, and after a dinner, the relationship between Li Bin and Liu Si became a lot closer. In particular, the box of cigarettes handed over by Chen Zhenheng at the end was very thick.

After the dinner, I looked at the mechanical watch on my right hand, and the hour hand pointed to the position of more than 1 o'clock. Liu Si regretted that he had talked so much, damn, he didn't know if he could do it in the afternoon.

It's not easy to start from scratch because success requires a fulcrum, a foundation. For his own daily chemical company, Liu Si set his sights on a very promising enterprise - Guangdong Mingchen Co., Ltd.

There are many daily chemical enterprises in Guangdong, including Liby, Blue Moon, Procter & Gamble, Unilever, Watsons, Fangcui, Manno...... and so on, but why did Liu Dashao focus on Guangdong Mingchen Co., Ltd. all of a sudden.

First, Liby, Blue Moon, Procter & Gamble, Unilever, Watsons and other entrepreneurs have great careers, and he does not think that these wealthy enterprises will buy the company to himself, and the rest of the daily chemical enterprises will not look down on it; Second, although the current company has only been established for more than two years, and there is not much capital accumulation in the private sector, it can be easily won, and the most important thing is that Guangdong Mingchen Co., Ltd. has a number of cosmetics brands and hundreds of series of products, such as "Dihua Show", "Meiwang", "Yicai", "High-tech Kangxiao", "Green Effect", "Xiaoqiqi".

Guangdong Mingchen Co., Ltd. was established in December 1994, located in Lianxia Town, Chenghai District, Shantou City, Guangdong Province, is a collection of scientific research, production, sales as one of the medium-sized private daily chemical enterprises, mainly production and sales of beauty, hairdressing cosmetics, washing and daily chemical products.

According to the news he got from Goldfinger, he decided to rush to Chenghai District, Shantou City to find the Lianxia Town. If you want to acquire Mingchen company, you can mainly get some foundation from Mingchen, whether it is technical personnel, production, sales, equipment or other foundations; The second is that the famous ministers have the daily chemical consumer brands "Dihua Show" and "Meiwang" that Liu Dashao is more concerned about.

To be honest, it has to be surprising that every prefecture-level city in Shantou has an international airport, Shantou Waisha Airport, which was completed on April 15, 1974, and is located in the northeast of Shantou City. Lianxia Town is a large town located in the north of Chenghai City, Shantou City, Guangdong Province, south of Lianyang River, a tributary of the Hanjiang River, east of the South China Sea, west of Fengming Mountain, is an important industrial town in Chenghai. Known as the "hometown of overseas Chinese", it is known as the "hometown of overseas Chinese", with outstanding people, prosperous humanities, and businessmen gathered. The national and provincial highways traverse the two wings, and can directly reach Shantou International Airport, Shantou Port, Chenghai Laiwu Wharf and Shantou Railway Station in less than half an hour, and the location advantage is particularly prominent.

The airport ticket was set too early, and Liu Si and the others would not miss the time. If it weren't for the eagerness to register for Weimei Daily Chemical as soon as possible, as well as such as Qingyang, Sophie, Seven Degrees Space, Lafang, Yujie, Chaoneng, Danzi, Nature Hall, Water Code...... and other brand names and trademarks, he would never go to the Pengcheng government for a trip, and invited Li Bin to have a dinner on a whim to win over his feelings.

The plane flight was caught up, but unfortunately Liu Dashao was almost sure that it was impossible to win the Mingchen Company today. The plane rushed over, and almost everyone in charge of the business was off work, so who to negotiate with.

He took everyone on the direct flight from Shenzhen to Shantou, because the plane of this flight is a domestic propeller aircraft, so it takes more than an hour for Shenzhen to fly directly to Shantou.

Shantou became one of the first special economic zones in our country very early in 1981, so the economy is very developed. It may be a little worse than Shenzhen, but it is very good that it can develop like this without Hong Kong.

After getting off the plane, Liu Dashao stopped two taxis, and after getting on them, they headed for Lianxia Town, Chenghai District. Although he didn't have much hope in his heart, he knew that it was almost 4 o'clock now, but he still decided to go to Mingchen Company to take a look, not to see him for sure, but at least he could make an appointment today to make an appointment with Chen Qinfa, the president of Guangdong Mingchen Co., Ltd., who had never met before.

At present, Mingchen company is not happy, foreign brands spare no effort to strangle local daily chemical brands, survival is lucky. For China's daily chemical national brands, the key to development is to choose "flank brand strategy" and "guerrilla brand strategy" according to the company's own resources, combined with a deep understanding of Chinese channels.

Mingchen Company is a company with a "flank brand strategy" in the domestic daily chemical market. The flank brand refers to the position of having good performance and strong spiritual connotation in the eyes of consumers, and has the same profit margin as the main brand for the enterprise, but it is in a position of supplementing and assisting the main brand compared to the main brand, preventing other brands from encroaching on the main brand.

With such a complementary strategy, it is honestly impossible to be able to make a lot of profits. And in order to have stable cash cows, as well as the scarcity of cash, Mingchen's sales strategy in 2001 before the effort to get the "Guangdong Famous Trademark", Mingchen is directly open direct stores to sell foreign brands, Topflower Show, Meiwang and other daily chemicals.