Chapter 0069 - Personally in battle for the sake of sales
In Tang Huan's elaboration, Zheru's products have formed a complete set of information office solutions.
There are doubts, curiosity, and, of course, the anger and jealousy of a hard-hit competitor like Rubinstein.
"Whether the personal computer is so unbearable, you can go to Zheru's booth to see for yourself." Tang Huan smiled faintly.
"The development process of electronic computers has gone through more than 30 years, and the components have evolved from electron tubes and transistors to the current integrated circuits, and the trend of miniaturization is extremely obvious.
After pointing out his views on the status of personal computers, Tang Huan changed his words, "In the development of the personal computer industry, Zheru has always adhered to an open and cooperative attitude, and has taken practical actions. For example, we publish product specifications, file formats, Chinese characters and Japanese encoding schemes, and so on. We will not deliberately create information silos, and welcome interested partners to join this sunrise industry with unlimited prospects. Thank you. ”
Rubinstein looked at Tang Huan, who walked off the stage amid applause, and couldn't help but snort secretly, "The hypocritical guy is very noble on the surface, but in fact he harbors evil intentions. ”
No wonder Rubinstein was so annoyed, because he tasted the bitterness.
Two months ago, Zheru announced the product specifications and data file format of its word processing software, WordEasy.
Rubinstein thought it was a stupid move at the time.
Software developers are eager to kidnap users firmly into their own programs, and Zheru is good enough to relax the restrictions and let the users choose.
Since the competitors are so arrogant, Rubinstein naturally unceremoniously made his WordStar compatible with the WordEasy file format, and took this opportunity to release various discounts to attract the original WordEasy users to use WordStar, anyway, WordEasy files, WordStar can read and write.
At first, it seems to be quite effective, but WordEasy has a large number of hardcore Mac users who can't easily change programs as easily as CP/M users, and are not willing to give up the powerful Mac platform, so WordEasy's overall market position has not been affected too much.
As a result, WordEasy has gradually become a benchmark in the market, and users' demand for the product is on par with WordEasy, resulting in all kinds of results that Rubinstein did not expect, and now it is very passive.
Thoughtful figures like IBM President John Ober and Hewlett-Packard President and CEO John Young are also thoughtful.
These so-called open measures of Zheru are actually taking advantage of the current dominant position in the personal computer market to stake their own products into the industry standard.
Tang Huan, a young man, is not as gentle and polite as outside, and it is most appropriate to describe him as ambitious.
Under the light of Jobs and Tang Huan, Gates's speech was somewhat overshadowed.
Of course, his attitude towards personal computers is also up, not down, and everyone has the same interests in this regard.
……
There are not many flashy things at the technical conference organized by COMDEX this time, so Tang Huan participated in the whole process, which can be regarded as a close understanding of the overall situation of the current American computer industry, and he has gained a lot.
Because of Tang Huan's wonderful speech, the attention of Zheru's booth has been further enhanced, and it has become a big hot spot on COMDEX, with purchase orders and cooperation intentions coming in one after another.
The Atari 2600 is a powerful competitor for the Little Overlord console, which will be the best-selling Christmas gift of the year, with more than 1 million units sold throughout the year.
There is still more than a month left before the end of 1979, and in the face of sales of 1 million units, Tang Huan can only sigh, but this year's Christmas market can get a piece of the pie.
As for how much meat can be grabbed, it depends on Zheru's ability to operate in the market.
In order to build momentum for the Xiaobawang game machine, Zheru specially opened a performance and interactive session in the afternoon during the exhibition.
And in order to promote his own products, Tang Huan spared no effort, and went into battle in person with the aura of the boss, dancing to help the fun, causing the audience to shout and scream.
Especially when Tang Huan and Michael Jackson performed together, the cheers were like a tsunami.
Jackson, who has been famous since childhood, released the album "OfftheWall" this year, which turned out to be a huge hit, becoming the first album to produce four top 10 singles in the United States, reaching the third position on the "Billboard", and the singles "Don'tStop'tilYouGetEnough" and "RockwithYou" became the number one singles.
It can be said that with such brilliant commercial success, Jackson has begun to show the grandeur of the "king of pop music".
Despite Jackson's fame and the need to recuperate after suffering a nose injury during a dance rehearsal this year and his subsequent unsuccessful rhinoplasty, he was hired.
Capitalist society is so good, as long as there is money, everything is negotiable.
Tang Huan, who had already planned, deliberately found an opportunity to show several famous dance moves of Jackson in his previous life, so the two had a common topic and quickly became good friends.
As a gimmick, Tang Huan gave Jackson a small overlord game console printed with gold "number one" in public.
During the group photo, Tang Huan said with a smile: "I believe you will like this gift." If you get tired of playing with it, you should also collect it and take it out at a future charity auction, which will definitely shine. ”
The 21-year-old Jackson didn't fully understand Tang Huan's meaningful words, and his attention was focused on the Xiaobawang game console.
The charm of Tetris is too great, not only men are obsessed, but women also like it, and Madonna took the "number two" little overlord game console in the same way.
Although some onlookers felt that this woman was too thick-skinned, Tang Huan didn't think it was wrong, the so-called "number one" and "number two" were just a gimmick and had no practical significance, because Zheru's employees had already snapped up the first batch of products internally, and Tang Huan, the boss of the company, did not get the first game console in the real sense.
The performance and shape of Xiaobawang are infinitely close to the original time and space Nintendo's FC game console, but in terms of hardware architecture, it has the same origin as Fangyuan computer.
Because the main memory and display memory that occupy the majority of the cost are 2K, which is far lower than that of Fangyuan computer, the price of Xiaobawang can be compared with the 200 dollars of the Atari 2600.
In terms of performance and even playability, Xiaobawang is the Atari 2600, and the difference between the two is only because of Atari's deep heritage in the game industry.
The batch of Xiaobawang shipped to Las Vegas by Zheru Company was swept away by the company, either given away or sold, and even the Apple machines that demonstrated the software were taken away as part of the office solution.
So, after COMDEX, it was easy to return to San Francisco.
However, the ensuing various orders immediately made the entire Zheru company feel the pressure of supply.