In order to cope with this negotiation, Li Ruoyu held a special sales meeting before the negotiation, which is related to the development of the company, of course, we must be fully prepared.

In the small conference room, the participants were Li Ruoyu, general manager of the company, Xie Zili, deputy general manager and chief engineer, Zhou Xiaoxian, manager of the administrative department, Zhao Yuanyuan, manager of the finance department, ****** sales manager, Huang Ya, salesman, and Zhou Yan, sales clerk.

Li Ruoyu looked solemn and said in a deep voice: "Today, we will convene a special meeting, that is, with the completion of our company's infrastructure and mixing plant, we will soon start to take over the business." Now there is a very important customer to visit the company and conduct business negotiations. Therefore, I hope that everyone is fully prepared and strive to win this business! Do you have faith? ”

Li Ruoyu looked at these elite soldiers under him, only to see that everyone was excited to shout confidence, Li Ruoyu said slowly: "The other party is a very famous private real estate company in Shanghai, Julong Real Estate Company, presumably everyone should know that the sales department has also conducted a thorough survey of potential users within the radius of our company's concrete supply, so please ask Manager Wang of the sales department to talk about the situation of this company!" Also, by the way, let's talk about the situation in the concrete market. ”

Nodding, he said in a slow and unhurried voice: "Mr. Li, Mr. Xie, colleagues, in the first two months of market research, our sales department also did some basic work. The project situation within a radius of 30 kilometers around the company was sorted out. At present, within the supply radius of our company, the business volume of engineering concrete that has been started is about 300,000 cubic meters, and the business volume of engineering concrete that will be started within one year is about 600,000 cubic meters. Of course, we won't talk about the projects that have already started, they are all businesses that have been taken over by other concrete companies. There are three of our competitors. Therefore, the 600,000 cubic meters of concrete business that has not yet started is only 150,000 cubic meters per company on average. ”

Seeing that everyone was listening carefully, ****** continued: "We are a newly established concrete company, and we are a private enterprise. The three competitors are all state-owned or collective enterprises, and the establishment time ranges from two to five years, so relatively speaking, our company still has certain disadvantages. Of course, we have the advantage of being a latecomer, our equipment is advanced, and our management and technology are also very strong. Opportunities and challenges coexist, how to win from the fierce competition? Enterprises have the opportunity to survive and develop, only by grasping the development status of the industry, studying the key success factors of the industry, discovering the opportunities and threats of the industry, and formulating marketing strategies suitable for the actual development needs of the enterprise according to their own advantages and disadvantages, can they help the enterprise to exert its own competitive advantages and achieve business success. ”

"Let me tell you more about this dragon real estate company! The company has only been around for about three years, but has already managed to develop several projects, previously mainly commercial, but now expanding into residential projects. The Dragon International Garden in Chuansha is a project with a construction area of more than 300,000 square meters, and a total demand for concrete of about 150,000 cubic meters, which is a very attractive business for our company. Of course, our competitors will definitely not let go of such fat, so the difficulties we face are still very great, of course, with the leadership of Mr. Li, we are confident to win this order. ”

After speaking, ****** raised his right hand and made a winning gesture with a fist, which was also to cheer everyone up, lest everyone be discouraged when they heard that there were several competitors.

Li Ruoyu took the lead in applauding, and the rest also applauded.

Li Ruoyu said with a smile: "Manager Wang is right! We must have the belief that we will win! Of course, confidence alone is not enough, we must have the right sales strategy and negotiation means, and pay attention to methods and skills, so as to win. Flexibly controlling the pace of negotiation is very important to strive for one's own business interests, just for business negotiations, objectively speaking, there are many skills for the control of negotiation rhythm in specific negotiations, especially for sales negotiations, there are many subtle rhythm control skills are also very important to strive for negotiation interests. For example, a shift in negotiation is to cast a layer of fog between your words and actions and your real purpose, making it difficult for the other party to discern them. This way, you are always active and can lead your opponent into your trap step by step. It is also necessary to be patient in negotiations, and to be good at using delaying tactics to achieve the purpose of controlling the pace of negotiations, which will enable you to take the initiative in the negotiation, and then agree to some conditions at the right time, it is easy to reach an agreement. The deadline strategy is also an important negotiation rhythm control strategy, and patience will be very important when facing the pressure of the other party's deadline. There is also the rest strategy, which is generally used when the negotiation situation is not in your favor. There are also interruption tactics, good use of clever excuses, etc., which are conducive to controlling the rhythm. ”

Seeing that everyone in the conference room was seriously recording in their notebooks, Li Ruoyu smiled: "You don't have to remember, these are to be used flexibly." I think Manager Wang can organize some marketing skills training in the future. Quote preparation is important for salespeople. In actual negotiations, when the buyer is ready to buy a certain commodity of the other party at a relatively high price, if the seller's offer is relatively low, then the buyer will gladly accept it, or take the opportunity to quickly use the price quoted by the seller as a www.biquge.info to further reduce the price, so that the seller is in a passive position. For example, if the buyer has quoted the price first and is ready to buy a certain commodity of the other party at a relatively high price, and the seller hears a higher price than the preset selling price, he will gladly accept it, or take the opportunity to use the price quoted by the buyer as a www.biquge.info to try to further increase the price or make other incidental demands, which will put the buyer in a disadvantageous position. The proposal and realization of the offer is not an isolated and wishful thinking issue, but is the result of a combination of various factors and conditions of both parties, so all negotiators must adopt a serious and prudent attitude on the issue of the offer and make all preparations. These preparations can be summed up as the basis for a comprehensive and accurate grasp of the quotation. Therefore, the market research and mapping work of our company's sales department in the early stage is very meaningful. These materials are important support for our future sales business activities. ”

Hearing Li Ruoyu praise the work of the sales department, the three beauties in the sales department couldn't help but be happy in their hearts! This shows that their early work was not done in vain, and they can be affirmed by the general manager, which is more satisfying than any bonus.

Of course, for Xie Zili, Zhou Xiaoxian and other people who are not engaged in sales, after listening to Li Ruoyu's words, they also feel that they need to strengthen their learning, and the sale of concrete is also a great knowledge! (To be continued.) )