Chapter Sixty-Four: Halfway to Kill Cheng and Bite Gold
The visit to the concrete machinery division of Shi Weiying company opened the eyes of the members of the delegation of the Shanghai Construction Engineering Administration, and they all thought that the concrete machinery could also be produced on the assembly line! Of course, on the one hand, because Shi Weiying is a multinational group, in the concrete machinery industry is the world's top company, its concrete machinery sales are large enough, so that it can use the assembly line production model.
The next stop of the delegation was the German company Elephant, which is also a long-established construction machinery company with top technology in concrete machinery. Although Shi Weiying's company would like to keep the delegation so that they don't have to waste energy on other companies, this is obviously impossible. In the end, the two sides agreed to determine the cooperation between the two sides two days later, and if the Shanghai Construction Engineering Administration decided to buy the products of Shi Weiying, the two sides would conduct detailed negotiations.
The executives of the German Elephant Company also received a very warm reception, and the executives of the Elephant Company attach great importance to the business in China, because this is an undeveloped area, and the Chinese market will be very large in the future, and the Elephant Company does not want this business to be taken away by competitors!
Of course, the products of Elephant Company and the products of Shi Weiying Company are of the same grade, and they are also at the international leading level. The two companies' automated production of concrete mixing plants are not much different in the overall design, after all, concrete mixing buildings are several main configurations, and customers only need to choose one of them they like.
After inspecting the German Elephant Company, it was already the afternoon of the third day after arriving in Germany, and the delegation politely declined the invitation to the dinner of the Elephant Company, which was not suitable for them to accept such an invitation at this time, because they had to make a decision about which company's products to buy!
However, at this time, things took a turn again, and another Cheng Biting Jin came out halfway! This halfway Cheng Biting Jin is also a well-known German construction machinery company, Hai Boli Group!
The HEBLI Group is a family-owned company that was founded in Germany in 1950 and has a history of almost half a century. The company started with tower cranes, and its technology was firmly established on the basis of the construction industry and civil engineering, and gradually developed into loaders, concrete batching plants, concrete pumps and other fields.
Originally, in the inspection plan of the Huhai Construction Engineering Administration, there were only two companies, Shi Weiying and Elephant Company, and did not take into account other German concrete machinery companies, after all, the inspection time was only a few days, and there were many concrete machinery companies in Germany, so they could not go to inspect them one by one. Therefore, at that time, the two most powerful concrete machinery companies, Elephant Company and Shi Weiying Company, were selected.
However, this time, the Hiberli Group took the initiative to come to the door! The company's vice president, Tom Heiberly, visited the hotel where the Huhai Construction Engineering Administration was staying, and he did not know how the Hai Boli Group knew that the Shanghai Construction Engineering Administration had come to Germany to inspect and purchase automated concrete mixing plants, concrete pumps and concrete mixer trucks. You must know that every year to Germany to buy concrete machinery customers in more than 100 countries around the world, who will notice a delegation from China?
Li Ruoyu knows that the strength of this Hai Boli Group in the concrete machinery industry is also very strong! The founder's entrepreneurial story is even more inspiring! In his previous life, Cox Hebli, the founder of the Hibery Group, was one of his idols. He certainly knows more about the company than anyone else on the delegation.
The company was founded in 1949 by Dr. Cox Hebley. At its peak, the HEBLI Group had around 30,000 employees and more than 100 subsidiaries around the world. It is indeed a leading manufacturer of construction machinery in the world, and later this company also occupied a large share of the concrete machinery market in China. Cox Hebli grew up in Kluy, a small town on the banks of the Clark River in southern Germany. From the age of 13, Cox helped out in his stepfather's construction business. In the ensuing Second World War, Cox served in the German engineering corps, mainly engaged in bridge erection works. During his service in the German engineering corps, Cox learned and mastered a lot of engineering skills, which laid the foundation for the later establishment of the company Hebley.
After World War II, Germany's post-war reconstruction brought opportunities to many. From 1948 onwards, West Germany began to enter a period of rapid development known as the "German Economic Miracle". At the beginning of the year, Hibrey seized the opportunity to design a small construction crane that was more suitable for rebuilding needs. Eventually, in a humble wooden warehouse, a small 40-foot crane designed and built by Hebli and local blacksmiths and others was born, which became famous at the Frankfurt trade show in August 1949. In its first year, HEBLI sold 200 cranes and generated sales of DM 2.2 million. With the rapid development of the business, Hibli began to improve this small crane and designed more new cranes that can adapt to different working conditions. The TF30 is one such example, with 320 units sold in its first year on the market. Since then, Dr. Hebli's innovation has continued, and he has positioned the company as a technology-driven company. The company began to produce a variety of construction machinery and equipment and other industrial products. Especially in the field of concrete machinery, the development of Hebli has been very fast, and in October 2010, Cox Hiberli was officially inducted into the AEM Construction Machinery Hall of Fame.
For the visit of the vice president of HBLI Group, the members of the delegation of Shanghai Construction Engineering Administration were very surprised! After all, this is the initiative of people to come to the door, and it is also a high-level group vice president, this is the first time everyone has encountered such a thing!
Director Cheng Nantong was also very puzzled, at this time, there was another Haibuli Group, and it was not good to ignore others! So he had to receive this uninvited guest in the hotel room! Cheng Nantong called Li Ruoyu, and at this time he felt that if Li Ruoyu was there, he would be more down-to-earth.
Tom Hebli is also one of the members of the Hebli family, and this time he personally visited the door, hoping to take this opportunity to enter the Chinese market and let Hebli's construction machinery occupy a place in China. Although he knew that the opportunity to take the initiative to find the door this time was not very large, he still wanted to give it a try, because he knew that China's construction machinery market would usher in a period of rapid growth. This is an opportunity.
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