On March 20, the Lantern Festival has not yet arrived, and the Spring Festival has not officially passed. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Tencent Pictures entered the working state in advance, and Bai Yizhen personally sat at the auction site for the second round of broadcast rights of "Cohabitation Blog", with a starting price of 1.5 million yuan for a single episode, which still couldn't stop the competition of various David TVs.

There is still an hour before the auction, and there are still people from satellite TV coming, and the rush has not eased at all.

Even CCTV, which has been sitting firmly in Diaoyutai, also sent a bidding team headed by Deputy Director Zhang Nianlun, which suddenly pushed the style of the second round of bidding of "Cohabitation Blog" to a new height.

Dragon TV, which was originally full of confidence, Deputy Director Zhang also became uneasy at the bottom of his heart at this moment.

I thought that by taking out 20 million in advance as a priority purchase chip, I could steadily win the second round of exclusive broadcast rights of "Cohabitation Blog", but now I still underestimate the attraction of the myth of the once-in-a-decade occurrence of the ratings breaking five to each David TV.

Coupled with CCTV's coming to disrupt the situation, it is still unknown who will have the second round of exclusive broadcasting rights of "Cohabitation Blog".

As for Tencent Video, which bought the exclusive online broadcast rights of "Cohabitation Blog" early, although more than 10 million new paying users were added during the Spring Festival, in this atmosphere of competition for various Davids, it had to suspend the website preview of the TV series launch.

If you are so appetizing on the Internet, but you can't go online for a long time, the staff of the Tencent video website will be beaten up with......

Early on, Tencent Pictures held a special meeting on the Tencent video website, asking the Tencent video website to do a good job of appeasing paid members, and not to have a large-scale withdrawal.

At present, Tencent Pictures has just opened, and it is really at the time of dealing with various David TVs.

Tencent Pictures is a comprehensive film and television production company, a few movies a year can not satisfy the appetite of Tencent Pictures, sitting on a super gold mine like China Literature Group, at least 70% of Tencent Pictures' focus is on TV drama production, and Tencent Video website is only as a layout of Tencent Pictures on the online video website, its importance is not as high as that of David TV at this stage, especially several satellite TV stations with influence covering the whole country, and it is the focus of Tencent Pictures.

Although "Cohabitation Blog" deducts taxes and commissions, most of the profits go into the pockets of Huangliang Performing Arts Workshop and Tang Nian.

However, Tang Nian entrusted the bidding rights of "Cohabitation Blog" to Tencent Pictures, which undoubtedly made a trace of tension in Xiao Ma's heart become nothing, and even weakened Bai Yiji's worries about the vague independence of Huangliang Performing Arts Workshop many years ago.

If Tencent Pictures and Huangliang Performing Arts Workshop reach a new cooperation model after the year, Bai Yiji will definitely tilt a small amount of the company's resources to Huangliang Performing Arts Workshop.

Because of the future of Huangliang Performing Arts Workshop, Bai Yizhu is more optimistic.

In particular, the contracted actors under Huangliang Performing Arts Workshop, whether they are from professional classes or non-professional backgrounds, have a spirit of hard work and study in their bones, and they are more like actors than stars compared to other signed artists under Tencent Pictures......

This alone is the top priority for Tencent Pictures.

Everyone knows that in this entertainment industry, actors' careers and growth potential are far greater than those of stars.

As soon as Tencent Pictures was established, it had a very clear positioning of its contracted artists, that is, actors, not stars, what they needed was the profits of actors that could be seen and touched, rather than the high-risk star benefits......

"Ahem...... In view of the fact that there were too many people who came to participate in the auction, after discussion, the bidding mode of "Cohabitation Blog" was temporarily changed, and the three rounds of broadcast rights were also obtained at this auction! ”

"At the same time, the starting price of a single episode of the second round of exclusive broadcasting rights of "Cohabitation Blog" was lowered to 1.2 million, and the starting price of the third round of broadcasting rights was 600,000 ......"

"There is no exclusivity in the three-round broadcast right, you can bid for multiple bids, as long as the price is right!"

Although Bai Yiji made such a change on the stage, more than a dozen satellite TV stations on the stage did not raise any objections.

Bai Yiji's heart was really a little surprised at this time.

You must know that the TV station is very direct in distinguishing between the first round and the second round of broadcast rights of TV dramas, no matter how high the first round is, some people will buy it, and the price of the second round will often fall sharply, and even if it falls to 30% of the first round price, no one may buy it.

You don't see popular dramas such as "The Legend of Zhen Huan", and the price of a single episode in the first round exceeds 5 million, so you may not be able to buy it.

The video website took out a price of seven or eight million, or even more than nine million, to win the exclusive online broadcast right of "The Legend of Ruyi", which is a large-scale TV series with 80 episodes, and the purchase cost is 800 million.

Although the final rating was less than 1%, buyers still flocked to it.

As for the second round, if the price is reduced to less than one million, there may not be satellite TV who will buy it, because the resources are already rotten on the Internet, and its broadcast cycle is too long, and it is not cost-effective for each David TV station to buy.

In this way, Tencent Pictures, a subsidiary of Tencent Pictures, has generally picked up a big bargain.

If you buy it after the first round of broadcasts, you won't be able to get it without spending 200 million, let alone buying it at the current price of 1.5 million cabbage for a single episode.

However, in order not to make Tang Nian and Huangliang Performing Arts Workshop feel guilty, Bai Yiji is ready to adopt a commission model, and divide 30% of the profits earned by Tencent Video paying users after the launch of the "Cohabitation Blog" website as a reward.

As long as you do a good job in preventing piracy of network resources, after the second round of exclusive broadcasting rights are sold, and when the third round of playback begins, "Cohabitation Blog" can be launched on the Tencent video website without any scruples.

At this moment, Bai Yiji made a decision, "Cohabitation Blog" must enter the VIP paid broadcast channel in its entirety, and no five minutes of free playback will be given!

It stands to reason that the first round of exclusive broadcast rights of "Cohabitation Blog", the purchase price of a single episode is only 2 million, and the price of a single episode that can be photographed for 1 million in the second round is all high incense, but so many satellite TVs have come to bid for the second round of exclusive premiere rights, which means that the market potential of "Cohabitation Blog" has not yet been fully developed...... Vaguely, Bai Yiji has higher expectations in his heart, and maybe the second round of exclusive premiere rights is likely to be auctioned at a higher price than the first round.

"Mr. Bai, everyone knows the market potential of "Cohabitation Blog", and they are all mentally prepared to be slaughtered here, so don't delay, just start filming!"

In the end, it was Zhang Hongzhang, the deputy director of Dragon TV, who couldn't help but say, although his voice was full of unwillingness.

But so what?

Zhang Hong is the deputy director in the end, and he does not have the absolute power to make a decision, so he does not dare to make a big decision, and before the end of the first round of broadcasts of "Cohabitation Blog", he directly bought the second round of exclusive broadcasting rights at a price that exceeded Tencent Pictures' psychological expectations.