For example, the purchase price of a single episode of two million in the first round, seeing that "Cohabitation Blog" has set an unprecedented rating, then take out twice the price, no, triple the price to buy the second round of exclusive broadcasting rights, which will definitely make Bai Yi's heart move. Pen, fun, and www.biquge.info

In this way, more than 60% of the market potential and value of "Cohabitation Blog" in the entertainment market will be pocketed by Dragon TV.

Not only that, but Dragon TV will also be connected to a certain extent with TV series with the theme of pure love, so that when the audience mentions TV series with the theme of pure love, they will think of Dragon TV for the first time......

Such brand value is even more valuable than the profits earned directly.

For example, the brand value of 'Mango Channel is equivalent to Entertainment Channel' that has been formed in the minds of the audience makes it possible to choose Mango Channel as soon as any movie is launched in China in East Asia.

large-scale popular fantasy TV series will also give priority to cooperation with Mango Channel.

Even Brother Cheng Long, who has an unshakable position in the entertainment industry, will have to choose Mango TV as the main and first publicity point because his film works are about to be released.

It's a pity that the director of Dragon TV vetoed Zhang Hong at three times the price, and before other satellite TV stations reacted, he quickly cut through the chaos and won the second round of broadcast rights of "Cohabitation Blog", and even asked Zhang Hong to take back the 20 million yuan that was paid in advance, which is equivalent to the right of first refusal.

Now it's okay, whether he can get the exclusive right to broadcast the second round of "Cohabitation Blog", Zhang Hong has no confidence, but he is more than eighty percent sure of the 20 million deposit he paid in advance.

"That'...... Let's get started! ”

"The starting price is 1.2 million for a single set, and the price increase is not less than 20,000 yuan each time, 70% of the advance payment, and the bidding time is one hour! The three constraints remain unchanged......"

"Smack!"

Bai Yi pressed the hammer, and the second round of bidding for the exclusive broadcast rights of "Cohabitation Blog" officially began.

"70% upfront?"

There is obviously a satellite TV that came to play soy sauce, and after listening to Bai Yiji's words, he couldn't help but be surprised, that is to pay 70% of the full purchase price of "Cohabitation Blog" in advance, which definitely breaks the convention!

For satellite TV, no matter how popular a TV series is, the purchase is 20%~30% in advance, depending on the situation during the broadcast, 80 episodes may be 40 episodes of the TV station Jiangcheng in the case of unsatisfactory conditions, which is equivalent to cutting off the cost of buying dramas in the case of signing a contract, cutting it in half, and suddenly making the film and television production company fall into a huge loss. Even so, the film and television production company can only knock out its teeth and swallow it in its stomach, unable to say a word.

As soon as "Cohabitation Blog" dared to do this, the three restrictions forced the TV station into a broadcast platform, and there was no autonomy at all.

But it turns out that "Cohabitation Blog" is the right constraint, and without the rough editing of TV stations, it creates a once-in-a-decade miraculous ratings myth.

It is precisely because of this that all David TV flocked to it, even if the restrictions of "Cohabitation Blog" do not move, they still have to win the broadcast rights of "Cohabitation Blog", even if they don't have a chance with the second round, the third round is also determined to win!

"One and a half million!"

Zhang Hong was the first to ask for a price, trying to take advantage of the price shock and take advantage of the chaos to win the second round of exclusive broadcasting rights of "Cohabitation Blog".

"Two million!"

A purchasing director of Zhejiang Satellite TV sat near Zhang Hong, and when he heard Zhang Hong's offer, he couldn't help but show a look of disdain on his face.

"Two two hundred and twenty thousand!"

"Two and a half million!"

“……”

"Two million eight million!"

"Three two hundred and twenty thousand!"

“……”

"Three million three hundred and fifty thousand!"

"Three million four million!"

“……”

"Three million five hundred and twenty thousand!"

"Three million five hundred and fifty thousand!"

"Three million five hundred and seventy thousand!"

"Three million five hundred and ninety!"

“……”

The second round of bidding for the exclusive rights of "Cohabitation Blog" has been singing all the way, but it has fallen into a stalemate around 3.8 million of nearly 4 million, and no matter how high the price is, it is obvious that it has exceeded their psychological preset price and maximum authorization.

The increase of 220,000 already shows that they are in a state of struggle.

Whoever can make it to the end will be the biggest winner.

Deputy Director Zhang of Dragon TV gave up the auction in the second round, because the maximum authorization given to him by the director was only 2 million, plus the 20 million reservation fee paid in advance.

It's a pity that the unit price of the auction soon exceeded 3 million, and Zhang Hong had to give up the bidding for the second round of exclusive broadcasting rights of "Cohabitation Blog" with a look of unwillingness.

Zhang Hong, who was psychologically uncomfortable, could only comfort himself: It has nothing to do with it, but Dragon TV got the first round of exclusive broadcast rights of "Cohabitation Blog", and whenever "Cohabitation Blog" is mentioned in the future, Dragon TV will be an unavoidable topic, and I will become the director......

"Four million!"

Mango Channel, which has been silent, suddenly entered the auction, breaking the preset line of defense in the hearts of many satellite TVs, and he kicked out most of the participants for the first time.

For this "Cohabitation Blog", Mango TV looked away at the previous promotion meeting, which made Dragon TV pick up the leak, and Mango TV was under tremendous pressure.

You must know that in recent years, more than 80% of the popular TV series that have swept major video websites have come from Mango Channel, but now there is a pure love TV series with unnatural ratings that is not from Mango Channel, which is too embarrassing for Mango Channel.

Therefore, Mango Channel is determined to win the second round of exclusive broadcasting rights of "Cohabitation Blog"!

"Hey, I've been fighting for so long, and I still have to come forward......"

Suddenly, someone from CCTV, who had been silent, spoke up, only to see the man pick up the bidding card, look around, expressionless, and say lightly: "Six million!" ”

"Poof!"

But someone sat on the ground in response, but most people didn't hear it, they all looked at the CCTV people with a dull face, with a confused expression, as if to say: Damn, did I have auditory hallucinations just now?

"Six million at a time!"

"Six million twice!"

"Six million three times!"

"Deal!"

Bai Yiyan was excited, but the excitement in his heart could no longer be suppressed, he urged again and again, brought the CCTV visitors to the stage, and took out the purchase agreement on the spot.

The CCTV people wrote their names without even looking at them, but no one dared to question his identity, although his face was so strange to everyone who came from David.

Because this person is accompanied by the director of the CCTV TV Production Center, Cai Yanqi......

"Don't thank me, it's a political task......"

In the face of Bai Yiji's repeated thanks, the person who came smiled faintly, and an inaudible sentence came into Bai Yiji's ears.

Bai was stunned for a moment, but quickly reacted, and the smile on his face became brighter and richer.

"Next, we start the third round of bidding for "Cohabitation Blog", with a starting price of 600,000 yuan, a price increase of not less than 10,000 yuan each time, and an advance payment of 90% ......"

"Bang!"

Trying his best to restrain the impact of the words in the mouth on his heart just now, Bai Yiji picked up the auction hammer again.