Chapter 107: Mango Channel Wins Exclusive Premiere Rights

The silent and heavy breathing sound made Tang Nian on the stage secretly laugh in his heart. Pen % fun % Pavilion www.biquge.info

Since the representatives of seven or eight satellite TV stations have confided their true views on the TV series "The Legend of Mortal Cultivation of Immortals" under the stimulation of Bai Yiji's jokes, the tandem between satellite TV stations may be virtually ruled out.

"Director Cai, please speak!"

Someone in the audience raised their hands, and Tang Nian looked at it, but it was Director Cai from CCTV, and he broke the silent atmosphere that had just formed.

This time, the mysterious middle-aged man who was able to make decisions for Director Cai of the CCTV production department, whom Mr. Bai had mentioned to Tang Nian before, did not come.

"CCTV's New Year's drama has been decided, it is the legendary military-themed TV series "Sharp Thorn" produced by China Film Group and Iron Blood Reading Network, if CCTV shoots the exclusive premiere right of the first season of "The Legend of Mortal Immortals", it can only postpone the succession drama, and cannot directly replace "Thorn...... Mr. Tang, the first season of "The Legend of Mortal Cultivation of Immortals" starring you, will there be additional terms for the time period when the first season of "The Legend of Mortal Cultivation of Immortals" will be broadcast on the TV station? ”

Director Cai asked.

"Nope! How is this possible? The reason why our company retains those three principles under my strong recommendation is also to ensure that "The Legend of Mortal Cultivators" can have better broadcast quality and effect, and ultimately to increase the ratings of the TV series! ”

"At this point, as the producer of the TV series, the fundamental interests of the TV station are the same!"

"I think, no matter how many TV series and variety shows have been cut by the editors of the TV station, for the "Legend of Mortal Immortals" that has not yet been broadcast, the producer still has more say in terms of the coherence of the plot and the integrity of the story, right?"

"Moreover, since "The Legend of Mortal Cultivation of Immortals" has obtained the broadcast license, it means that its story content and footage have not violated the rules and violations, and the TV station really doesn't need to cut a certain broadcast clip in advance!"

"If there are prohibited pictures and shots, the State Administration of Optoelectronics will not give a broadcast license......

"After the successive successes of "The White Fox Cover of the Coffin Man at Midnight", "The First Chaos in History" and "Cohabitation Blog", I always believe that the production quality of the TV series is the key factor for this TV series to achieve higher ratings!"

"Other so-called 'intro retrospectives' and 'end trailers', as well as patch ads at the end and intro, are all sideways......"

"As for the TV station after buying the exclusive premiere rights of the first season of the TV series "The Legend of Mortal Immortals", when it wants to be broadcast is the TV station's business, we have no right to ask!"

"But the Spring Festival period is indeed the best time to get higher ratings, and it's a pity to miss it......"

“……”

"Mr. Tang, since you are here, you agree with the three principles you adhere to, because the production level of the TV series has reached such a height, the TV station can be a clean broadcast platform, and there is no need to worry about the producer!"

"The exclusive premiere right of "The Legend of Mortal Immortals", how to bid, hurry up and come up with a charter!"

Because Tang Nian repeatedly mentioned the so-called 'opening review' and 'end trailer' and patch advertisements, Xiao Jun, the outsourcing director of Mango Channel, couldn't help but interrupt with a voice on his face.

"Uh...... Then I won't be verbose! ”

"The production cost of a single episode of "The Legend of Mortal Cultivation of Immortals" is more than five million, and the total investment is as high as 500 million......

"And the broadcast episodes of "The Legend of Mortal Cultivators" are too long, it is a large-scale long-form TV series, and the broadcast time is as long as a month, and the risk is too high!"

"The ratings that everyone is most concerned about have not been tested by the broadcast in the first three days, and no one dares to guarantee ......"

"But the investment of up to 500 million in "The Legend of Mortal Immortal Cultivation" always has to be recovered, right?"

"In view of the concerns of both parties, then we will adopt the mode of secret shooting at this promotion meeting, which is actually bidding!"

"The exclusive premiere right of the first season of the TV series "The Legend of Mortal Immortals", the bidding price of a single episode is not less than 7 million, with no cap, and the down payment ratio is 40%; If you are not willing to spend too much on the unit price, or have concerns about the ratings, then you can take the method of raising the price of the ratings ladder, for example, what is the price when the average rating is less than 3%? What is the price of a rating at 4%? As long as the cost price is not less than 7 million, it is counted as a valid dark standard; If you still feel that the risk is too high, you can take the sharing model to win the exclusive premiere right of the first season of the TV series of "The Legend of Mortal Immortals", but the guaranteed price is not less than 7 million, and the share refers to the share of advertising costs during the exclusive broadcast of the TV series, as long as your share ratio reaches our psychological tone ......"

"The above is the bidding plan for the first season of the TV series of "The Legend of Mortal Immortals", and the final winner can choose to make the auction price public or choose not to make it public!"

"By 12 a.m....... There are still three hours to go, and there are ten rooms vacated next to the conference room, which are very soundproofed and you can negotiate for yourself......"

“……”

Without waiting for Tang Nian to finish speaking, some representatives of the satellite TV station who were determined to buy the exclusive premiere rights of the first season of the TV series "The Legend of Mortal Cultivation of Immortals" took their own people into the room next to the conference room and closed the door.

Minutes and seconds passed.

As of 11 o'clock in the morning, plus a total of ten TV stations of satellite TV, they have successively given purchase plans, and thick file bags are piled up on the stage.

After inviting many TV station representatives to the lounge on the third floor to rest, Tang Nian, Mr. Bai and several senior professionals in the company opened the file bags one by one to compare and screen the bidding plans given by each satellite TV.

In the end, Tang Nian and others selected the best bidding plan.

After that, many people from Satellite TV were invited back to the conference room, Tang Nian raised the file bag in his hand, and said word by word: "I announce that the exclusive first round of broadcast rights for the first season of the TV series "The Legend of Mortal Cultivation of Immortals" will be obtained by Mango Channel!" ”

"Because the company is confident in the quality of the TV series "The Legend of Mortal Cultivation of Immortals", we chose the purchase plan of Director Mango Taixiao, and on the basis of the guaranteed purchase, we gave the producer the largest proportion of the share!"

"If anyone is interested in Director Xiao's purchase plan, please contact Director Xiao directly for information......

"Congratulations to Director Xiao, congratulations to Mango Channel, for winning the exclusive premiere right of the first season of "The Legend of Mortal Cultivation of Immortals", Director Xiao, during the broadcast of the first season of "The Legend of Mortal Cultivation of Immortals", our main creative staff will be on standby and cooperate with your station to promote it at any time!"

Bai Yiji explained while shaking hands with the excited Director Xiao to express his gratitude.

"Hahahaha...... My big mango channel is the most suitable broadcast platform for "The Legend of Mortal Cultivation of Immortals", what are the three principles, as long as there are ratings, as long as the ratings can go up, I am happy to broadcast "The Legend of Mortal Cultivation of Immortals" 24 hours a day! ”

Facing the other representatives of the satellite TV station who were stunned, Xiao Jun carefully shook a few strands of black hair on Xie Ding's forehead, very happy.

"The guarantee is seven million, one hundred and eight episodes is 756 million, and the down payment is forty percent, which is a full 300 million!"

"I don't believe that the filming cost of a single episode of "The Legend of Mortal Cultivation of Immortals" is five million ......"

"I started shooting at the price of 3 million for a single episode, and the ratings broke 3 before mentioning 7 million......"

"So, Mango Channel is buying a single episode at a price of 7 million, plus the highest percentage of advertising cost sharing during the broadcast? Tencent Pictures has done a good job, no matter what the ratings are, at least the cost has been recovered! ”

"I offered a price of 9 million for a single episode to buy out the exclusive broadcast rights of the first season of "The Legend of Mortal Immortals", but I still didn't win the bid......"

"Since the first round was missed, let's wait and see, if the ratings are good, it should be cost-effective to win the second round of broadcasting!"

"If "The Legend of Mortal Cultivation of Immortals" can dominate the Spring Festival TV audience market like "Cohabitation Blog", Ma Tai will kill my ......"

"Hey, my maximum authorization is only six million for a single episode, and sure enough, I'm just here to make soy sauce......"

"I'm really curious what is the advertising cost sharing ratio given by Mango Channel......"

"Won't it be a five-fifty split? If this is the case, it can indeed impress the producer, Tencent Pictures, provided that "The Legend of Mortal Immortals" can become a hit......"

"Let's wait and see!"

“……”

In this way, while many representatives of satellite TV stations have a thousand tastes in their hearts, the exclusive premiere right of the first season of the TV series "The Legend of Mortal Cultivation of Immortals" was won by Mango Channel.