Chapter 108: Propaganda Mobilization
February 5, the last Wednesday before the Spring Festival. Pen ~ fun ~ pavilion www.biquge.info
Since the first trailer was released, the conclusion has finally been made when the first season of the TV series "The Legend of Mortal Immortals" will start.
"With a guaranteed price of 7 million for a single episode, plus a 55% proportion of advertising costs, Mango Channel has won the exclusive premiere right of the first season of the TV series "The Legend of Mortal Immortals"!"
"The first season of "The Legend of Mortal Cultivators" is one hundred and eight episodes, with a total production cost of up to 500 million!"
"The purchase price of 7 million for a single episode has allowed Tencent Pictures to recover the cost in advance, and the rest is the moment to sit and wait for the share......"
"Good guys, one hundred and eight episodes, two episodes of simulcast is a full two months of broadcast time, even if three episodes are simulcast, it will take a month, as long as the feature film maintains half of the production level of the trailer, it will lock in the first ratings in the same period during the Spring Festival in advance!"
"It's no longer a question of whether "The Legend of Mortal Cultivators" can win the first place in the ratings, it should consider whether it can break the brilliant achievements of "Cohabitation Blog"!"
"The show is too long, and I'm worried that I'll fall into ratings fatigue......"
"Yes, at least a one-month broadcast cycle, and it is a daily broadcast, if you can't keep a high level and high rhythm all the time, many viewers will give up the ...... of the show"
"Don't say it, just Chong Tang Nian to play Han Li, I'm sure of this drama!"
"You should look at the original novel, you know how huge the world structure of "The Legend of Mortal Immortals" is, just by changing the rhythm of map upgrades, there will definitely be no fatigue, as long as the production department does not maliciously flood and drag on for a long ......time."
"Don't worry, Tang Nian's drama, the original novel of forgetting words, and the double insurance of the strong combination, I am looking forward to ......"
"I'll go, there are a lot of big coffees! Take a look at Baidu Encyclopedia, one hundred and eight episodes of "The Legend of Mortal Cultivation of Immortals", more than 20 well-known and powerful actors have joined, is the production cost of 500 million yuan less? ”
"This TV series adapted from the Internet God Book has been covered to death, and the detective class organized by our mortal fans has not obtained any exclusive insiders, and it looks like it is about to start, and there is only one trailer on the Internet, which is ...... to death"
"Holding it so tightly and hanging the audience's appetite very high, if the quality of "The Legend of Mortal Cultivators" can't be accepted, it will collapse......"
"It turned out to be Mr. Wang Gang playing Dr. Mo, I can't see anything when I look at the encyclopedia stills, but I believe in Mr. Wang Gang's acting ability, this is all old drama bones......"
"But Mr. Wang Gang's 'Heshen' is so deeply rooted in the hearts of the people that my mother is worried that I will dance the play!"
"Emma, it turned out to be Nangong Wan played by Che Xiao, where did Tan Songyun go?"
"Upstairs, I'm also very dissatisfied with this, so I can sprinkle a handful of dog food and play a role, even if Mu Peiling is good, I can accept it if I can't play Yinyue, I am curious about this mouthful of dog food......"
"Huh...... As a big supporter of 'National Love', I knew they wouldn't be working together anytime soon! ”
"That's right, Tan Songyun has taken on a new play, called "Waves and Flowers", which is still an urban love theme, Tan Songyun has made it clear at the press conference that she will not cooperate with Tang Nian again in a short time......"
"It's so sad to say ......"
“……”
"Look, the official Weibo of Happy Camp issued a notice, saying that on the first day of the Lunar New Year, that is, the first Saturday after the Spring Festival, this issue is a special session of "The Legend of Mortal Cultivation of Immortals", and it will be broadcast three hours in advance...... Witty as I am, I have seen everything! ”
"The first broadcast on the first day of the new year, ah......"
"I'm so excited!"
……
Also on this day, when the news that Mango TV won the exclusive premiere rights of the first season of the TV series "The Legend of Mortal Immortals" spread throughout the online world, the "Happy Camp" program team, which had been on holiday in advance, received an order to assemble urgently.
When the program team received an urgent notice to return to Lingsha, they had a vague premonition.
On February 5, there are three days left before the Chinese New Year.
At two o'clock in the afternoon of the same day, the senior management of Mango Satellite TV, led by the director Shangguan Ouyang, all arrived at the recording site of the program group of "Happy Camp", with a very serious expression.
"I know it's ...... inappropriate to summon everyone back at this time."
"But everyone must have known about the station's purchase of the exclusive premiere rights of the first season of the TV series "The Legend of Mortal Cultivators"!"
"Undoubtedly, this is a major event for Mango Satellite TV in the past five years, with a purchase cost of 700 million yuan, plus a minimum of 1 billion advertising cost sharing at the beginning...... It's time to revive the ratings of Mango TV's entertainment station! ”
"I request that since the official launch of "The Legend of Mortal Cultivation of Immortals" on the night of the first day of the Lunar New Year, the whole station, whether it is "Happy Camp" or "Everyday Upward", or other programs, its production direction and program focus will all be tilted in this direction!"
"While ensuring that the quality of the program is as high as ever, we must maximize the publicity of the exclusive premiere of "The Legend of Mortal Immortals"!"
"The station has decided to buy the last-minute advertising time before the start of CCTV's "News Network" at all costs if necessary to promote "The Legend of Mortal Cultivation of Immortals", which is the last killer ......"
"The reason why I make this clear to you is to convey to you a clear and unmistakable attitude, that is, everything must revolve around the "Legend of Mortal Cultivation of Immortals", and everything that hinders "The Legend of Mortal Cultivation of Immortals" must unconditionally give way!"
"I hope that the whole program team of "Happy Camp" can work together to provide more help for the ratings of "The Legend of Mortal Immortals......"
"I don't want us to end up going to the last step and buying CCTV "News Network" advertising time!"
“……”
"Lao Luo, I have already contacted Tencent Pictures, in two hours, the main creators and actors of the first season of the TV series "The Legend of Mortal Immortals" will all arrive, you can arrange a car to pick it up as soon as possible!"
"Xiao He, you discuss with Wei Jia and them, see if you can make a program plan around "The Legend of Mortal Cultivation of Immortals", the draft is okay, think boldly, do it boldly, if you have difficulties or problems, contact me as soon as possible!"
"I've prepared a million red envelopes, waiting for you to get them!"
"Disband!"
Looking at the program crew members who began to get busy at the program recording site, Shangguan Ouyang and other senior executives of Mango Satellite TV nodded with great satisfaction.
I have to say that a variety show with a life span of more than 20 years can always dominate every Saturday night and maintain the ratings in the top three positions in the same period, this program group is definitely a cohesive and super combat team.
The use of Taiwan's ace programs like "Happy Camp" is enough to prove how high expectations the station's senior management have for a large-scale feature-length TV series like "The Legend of Mortal Immortals".