Chapter 123: Advertisers Rush to Woo

The next day, the astonishing ratings for the exclusive premiere of the first season of the TV series Mango Satellite TV about "The Legend of Mortal Cultivation of Immortals" finally exploded in the entire Chinese entertainment market. Pen, fun, and www.biquge.info

"On the night of the premiere of "The Legend of Mortal Cultivators", the average rating broke seven, and the highest rating broke twelve, reaching an unprecedented 12.3%, which is a god-like rating!"

"If the real-time ratings monitoring data officially released by Mango Satellite TV has no moisture, it will be the most brilliant ratings achievement in the 21st century, and there is no one!"

"If last year's "Cohabitation Blog" opened up a new era of domestic dramas, then this year's "The Legend of Mortal Immortals" laid a strong foundation for the prosperity of domestic TV dramas......"

"The State Administration of Optoelectronics has commissioned a third-party ratings agency overnight to review the ratings on the night of the premiere of "The Legend of Mortal Cultivation of Immortals"!"

"Facts have proved that the production quality of "The Legend of Mortal Cultivation of Immortals" can stand the test of the audience, and the ratings calculated by third-party ratings agencies are even more than the ratings released by Mango Satellite TV, and the average rating is as high as 8.1%......"

"Reappeared yesterday, today's "Legend of Mortal Cultivation of Immortals" reminds me of last year's "Cohabitation Blog"!"

"The "Cohabitation Blog" broadcast last year is about to be surpassed by the "Legend of Mortal Cultivation of Immortals" broadcast this year!"

"The emergence of another golden broadcast cycle of domestic TV dramas? On the importance of the Spring Festival to the improvement of ratings......"

"Last year today, this year to Japan!"

"Why are all phenomenal TV series from Tang Nian? It's time for the TV drama industry to think deeply! ”

"A fortunate event in the Chinese entertainment market!"

"Produced in the Tang Dynasty, it must be a high-quality product!"

"When will high-quality TV series be able to blossom everywhere in the TV drama industry, instead of being the only one now?"

When the ratings of the premiere of "The Legend of Mortal Cultivation of Immortals" commissioned by the State Administration of Optoelectronics were announced, major media across the country launched corresponding reports.

suddenly pushed the heated discussion of "The Legend of Mortal Immortal Cultivation" to a new height.

Another phenomenal TV series was born, which attracted the attention of the entire Chinese entertainment market.

From the national cultural department to the TV audience, they were all blown up by "The Legend of Mortal Immortals".

On this day on the second day of the Lunar New Year, following the "Cohabitation Blog", a heated national discussion was once again formed.

And the TV drama industry, because of this, has completely gotten rid of the bad influence brought by "The Emperor of the Immortal Kingdom", and some film and television production companies that have launched fantasy immortal dramas have been in good spirits and have found the direction to follow the trend.

"From now on, Tang Nian will become a benchmark for domestic TV dramas!"

"Three battles in a row", "The First Chaos in History", "Cohabitation Blog", "The Legend of Mortal Immortals"...... I don't think there's anything like that to prove the Tang years! ”

"Regardless of whether the TV series of the first season of "The Legend of Mortal Cultivation of Immortals" finally coincides with the original novel, at least the "Legend of Mortal Cultivation of Immortals" TV series at this moment has completely fallen to me......"

"The production level is so high, and the special effects are so amazing, even if it's a fan drama of "The Legend of Mortal Immortals", I admit it!"

“……”

"Compared with Tang Nian and "The Legend of Mortal Immortal Cultivation" that you are concerned about, I pay more attention to the ratings of TV series!"

"Maybe you don't know how much impact this rating has on the TV industry and major TV stations......

"Let's put it this way, Mango Satellite TV's effective viewing coverage is basically in front of all David TV, only a little worse than CCTV. However, CCTV is a national television station, with national endorsement, it naturally covers the whole country of the viewers, and even the signal can radiate to Japan, South Korea, and Southeast Asia...... Far away, Mango Satellite TV's effective ratings coverage population, last year's landing statistics, has exceeded the size of 1.2 billion people, and this year it can almost reach 1.3 billion, according to the rating share and the highest rating coefficient of 1.3, the average rating is 7%, which means 9% of the national viewing share, calculated according to the 1300 million viewers, that is, 110 million premiere viewers, which is basically equivalent to more than half of the population in the United States, have watched "The Legend of Mortal Immortals"! ”

"If calculated according to the highest rating of 12.3%, then the effective viewership share is 16%, which means that the effective viewership of the exclusive premiere of "The Legend of Mortal Cultivation of Immortals" is as high as 210 million!"

"This is just the beginning, according to the viewership growth trend of "Cohabitation Blog" produced by Tang Nian last year, it is speculated that the average rating of "The Legend of Mortal Cultivation of Immortals", which premiered during the Spring Festival this year, can easily break ten tomorrow night at the latest, and even break twelve may ......"

"This means that in the two-month broadcast cycle of "The Legend of Mortal Immortals", it can attract at least more than 300 million viewers, what a huge advertising market!"

"The above is enough to ensure that Mango Satellite TV gambles 700 million yuan to increase the proportion of advertising shares, and buys the exclusive premiere rights of "The Legend of Mortal Immortals" without losing money......"

"The rest depends on how Mango Satellite TV operates to maximize profit margins!"

“……”

"I'm 'My name is Xiao Ming', a professional professional film and television drama critic, welcome to follow and subscribe, and I will provide you with exclusive film and television reviews every week!"

“……”

Just when many netizens expressed their opinions on the Internet because major media across the country were vying to report the unnatural ratings of "The Legend of Mortal Cultivation of Immortals", some professional film critics also went out.

The professional film and television reviews of "The Legend of Mortal Immortals" have sparked another heated discussion on the whole network.

And 'My name is Xiao Ming', a well-known professional film and television critic on Weibo, chose an evaluation angle that ordinary people can't notice, and was suddenly pushed to the top of the Weibo headline article by netizens, attracting retweets from the whole network.

In just two hours, this headline article about the ratings of "The Legend of Mortal Cultivation of Immortals" has received an astonishing popularity of more than 100,000 retweets, 300,000 comments, and 50,000 likes.

"This 'my name is Xiao Ming', I received money from Mango Satellite TV, right?"

Among the vehicles rushing to Mango Satellite TV, many advertisers put down their mobile phones, all of them looking unhappy.

As an advertiser, as the head of advertising of major brands, there is no one in the entire Huaxia entertainment market who is more sensitive to ratings than them.

It is precisely because of this that on the night of the first day of the Lunar New Year, after seeing the ratings of the premiere of "The Legend of Mortal Cultivation of Immortals" released by Mango Satellite TV, they booked tickets overnight and rushed to Lingsha, and they were anxious all night after arriving in Lingsha.

Many advertisers of well-known brands stay up all night to communicate with the headquarters and strive to get the highest authority.

If the ratings of last year's "Cohabitation Blog" can still be called a miracle.

So the ratings of "The Legend of Mortal Immortals" during this year's Spring Festival are definitely the feedback of Huaxia TV viewers who are eager for a good TV series to give back to its excellent production level!

Last year's "Cohabitation Blog", Dragon TV exclusively premiered, and the average rating of the whole drama was able to break five, and the highest rating only broke seven.

During this year's Spring Festival, "The Legend of Mortal Cultivation of Immortals" premiered exclusively on Mango Satellite TV, which is known as the No. 1 entertainment station, and the average ratings easily broke seven on the first day of broadcasting, and the highest ratings broke eleven or twelve in a row......

Such amazing ratings mean that more than half of the TV stations in the country during the Spring Festival will be dominated by Mango Satellite TV and "The Legend of Mortal Immortals".

Just like the headline article of the professional film and television critic on the Internet 'My name is Xiao Ming', such an astonishing rating means that a giant advertising market with a maximum audience of more than 300 million is a channel that major well-known brands must not miss!

No matter how weak his own strength is, he must desperately bite out of the giant advertising market brought up by "The Legend of Mortal Cultivation of Immortals".

But these well-known brand advertisers just need to know it in their hearts, and even when their peers bump into each other, they will smile and never talk about it publicly, unless they get the advertising space in a certainty.

Because the more peers know, the more people will participate in the competition for advertising space, and the price will be skyrocketing......

Under such circumstances, how can you make these advertisers who have already rushed to the Mango TV building not be annoyed and unhappy with the film review article of 'My name is Xiao Ming'?

If it weren't for this 'my name is Xiao Ming' professional film and television critics, the film and television review articles published all the time are objective and neutral, and they really suspect that this guy is a childcare specially hired by Mango Satellite TV to deliberately induce more advertisers to come.

Seeing that 'my name is Xiao Ming' film and television review article about the ratings of "The Legend of Mortal Cultivation of Immortals", its retweets are getting higher and higher.

Many well-known brand advertisers are becoming more and more anxious.

"Quick! Speed up! ”

"Hey, is it Director Xiao? I'm Lao Yang......"

"Hehe, Director Shangguan, I'm the old Wang of Meidi Air Conditioning...... It's okay, I just want to say hello to you, congratulations to the ratings of "The Legend of Mortal Immortals"! Hehe...... I still want to ask about ......."

"Hey, is it Director Tian, I'm Lao Ren, Lao Ren of Wolf Wine, can you reveal it in advance about our auction this time? Of course, the procedure that should be taken, I will definitely not be less ......"

"Is it Director Wu, I'm Lao Hou, hehe......"

"Is it Mr. Wang Han, I am the 'One Leaf' advertiser of "Everyday Upward", Lao Song, I heard that the ratings of "The Legend of Mortal Cultivation of Immortals" are very popular, do you see if there is a chance for "One Leaf" to participate?"

"Is it Mr. He, I'm Lao Liang of OPPO mobile phone...... You told Producer Luo that in the next quarter of "Happy Camp", OPPO mobile phones are willing to add another one and a half percent of the naming fee...... That's the case, I want to know about the "Legend of Mortal Immortal Cultivation" ......"

"Hey ......"

On the second day of the Lunar New Year, close to noon, Mango Satellite TV was noisy from well-known brand advertisers across the country and even the world.

From the director of the station to the host of the show, they were all squeezed in by these pervasive advertisers, trying every means to inquire about the advertising time and advertising space of the first season of the TV series "The Legend of Mortal Immortals".

……