Time flickered, and at half past two in the afternoon, in the large conference room on the sixth floor of Mango Satellite TV, advertisers from all over the country were present, filling the huge conference room. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Some agency advertisers of internationally renowned brands are impatient to look at their mobile phones frequently, waiting for the CEO with higher authority to come.

Unconsciously, when the time reached three o'clock, more than 20 foreign faces crowded into the conference room.

Seeing this scene, Director Shangguan Ouyang, who personally served as the supporter of this advertising time auction, had to arrange it and urgently pulled out seven or eight translators from the station to come to support.

"Since everyone is almost here, let me announce the specific details of this auction!"

Shangguan Ouyang cleared his throat and continued: "There is no doubt that "The Legend of Mortal Immortal Cultivation" is a very good TV series, and its premiere has an average rating of 7%, which is enough to prove everything! ”

"However, no one dares to guarantee that the ratings of "The Legend of Mortal Cultivation of Immortals" will continue to soar as always......"

After listening to Shangguan Ouyang's words, the advertisers in the audience showed relieved looks, and the uneasiness and nervousness in their hearts inexplicably faded a lot.

"In order to protect the good credit of my Mango Satellite TV, and in order to reduce the high risks faced by all the friends here, after a whole day of research yesterday, our station made the following distinctions between the advertising time and advertising space of "The Legend of Mortal Cultivation of Immortals"!"

"First, the auction of advertising time and advertising space in this time adopts a phased approach, specifically cutting the story unit of the TV series "The Legend of Mortal Cultivation of Immortals", and each story unit is taken out as a complete advertising time period for bidding......"

Of course, this plan does not rule out that the ratings of the TV series "The Legend of Mortal Immortals" will rise sharply in the next story unit, thus increasing the cost of advertising space again; However, there is also an unpredictable risk involved, that is, the ratings of "The Legend of Mortal Immortals" will be greatly reduced in a certain story unit, although this is not something I am happy to see, but these are all risks and uncontrollable factors that cannot be ruled out. Therefore, I think this advertising plan is reasonable and can reduce the risk of advertising! ”

"The first season of the TV series "The Legend of Mortal Immortals" is one hundred and eight episodes long, divided into ten story units, and the first story unit has a total of ten episodes, which is five days of advertising time......"

"On the big screen, it is the instantaneous curve graph of the ratings of the premiere of the first season of the TV series "The Legend of Mortal Cultivation of Immortals", from the curve graph, we can see that the "Legend of Mortal Cultivation of Immortals" TV series has a total of three advertising time periods, which are twelve minutes before the start of the broadcast, twelve minutes before the second episode is broadcast, and ten minutes at the end of the second episode. Judging from the 12-minute instantaneous ratings curve before the start of the broadcast, the higher the ratings are closer to the start of the broadcast, with an average rating of 3.7%, which is much higher than usual, close to the last five minutes of the broadcast of "The Legend of Mortal Cultivators", and the average rating jumped to 4.6%; The average rating was 6.8% for the first ten minutes after the end of the second episode, and for the first five minutes after the end, the ratings basically remained above 8%, the second five minutes fell below 7%, and by the tenth minute, it fell below 5% ......"

"And the most important advertising time in "The Legend of Mortal Immortals" is the end of the first episode and the twelve minutes before the start of the second episode......"

"No, it should be said that it is seventeen minutes, because we are going to add a few public service announcements to the time, and the advertising time between the two episodes will be extended to seventeen minutes, of which the effective advertising time can be as long as sixteen and a half minutes!"

"It can be seen from the instant ratings curve chart of the premiere of "The Legend of Mortal Immortals" last night that in the twelve minutes from the end of the first episode to the start of the second episode, the ratings were even higher than the first episode, and they have been stable at more than 7%, and as the countdown to the start of the second episode is getting closer and closer, the ratings have risen slowly, and even jumped to 9.3% in the minute before the second episode started...... I believe that the advertising effect during this time period is definitely worth the money......"

"The above is all the advertising time for "The Legend of Mortal Immortals", we are ready to ......"

"Shangguan Tai Chief, I have a question!"

Suddenly, someone raised his hand and interrupted Shangguan Ouyang's gushing in a rather stiff Mandarin.

"Mr. Wei Lin, please speak!"

Shangguan Ouyang fixed his eyes, but it was the person in charge of the Greater China region of the well-known European and American fashion clothing brand 'Galeries Lafayette', who has entered the Greater China region in recent years, Wei Lin from the United Kingdom.

"Why is there no intermediary ad break? Isn't it always the practice of inserting advertisements during the broadcast of TV dramas? Why don't you mention the in-roll ad time at the beginning and end of the credits? ”

Wei Lin is an authentic Londoner, who has only been in China for less than three years, but he has learned an authentic London Mandarin with his strong language talent.

"This ......"

At the mention of this, Shangguan Ouyang was really a little embarrassed.

To be honest, when the ratings for the first episode of the first season of the TV series "The Legend of Mortal Cultivators" came out last night, Shangguan Ouyang had the urge to insert advertisements in the middle of the TV series, and even the idea of patch advertisements with the opening and ending credits came up.

Even at the high-level meeting held overnight last night, Shangguan Ouyang took the initiative to mention whether he could contact Tencent Pictures and Tang Nian.

With such unnatural ratings, we will see if we can persuade Tencent Pictures and Tang Nian to abandon those three principles, at least agree to insert advertisements in TV broadcasts.

It's a pity that when Mango Satellite TV persuaded Tencent Pictures Bai Yi to press Mr. Bai, it hit an iron plate here in Tang Nian.

No matter how hard Shangguan Ouyang spoke, describing the huge advertising costs contained in it in an extremely tempting tone, Tang Nian still never let go.

is in a hurry, Tang Nian put down his cruel words, and would rather take back all the TV series of the first season of "The Legend of Mortal Immortals", and refund all the advance payments paid by Mango Satellite TV, rather than give in to the three principles.

In the communication, Tang Nian even proposed to directly cut off Mango Satellite TV's other thoughts, saying that he would supervise whether Mango Satellite TV abides by the three principles in the broadcast of "The Legend of Mortal Cultivation of Immortals".

Once it is found that there is a violation, it will take back the exclusive premiere rights of "The Legend of Mortal Immortals" at all costs, and would rather smash it in its hands than sell it to TV stations.

In a word, the broadcast of "The Legend of Mortal Immortals" must be complete, there can be no secondary editing, no advertisements in the middle, no patch advertisements at the beginning and end of the film, and full cooperation in addition......

In short, this time Mango TV's attempt was declared a complete failure!

This communication was very unpleasant for Shangguan Ouyang, the dignified director of Mango Satellite TV.

However, compared with the huge benefits brought to Mango Satellite TV by such unnatural ratings as "The Legend of Mortal Cultivation of Immortals", Shangguan Ouyang paid more attention to the huge political achievements that this TV series brought to his personal political career.

Therefore, although Shangguan Ouyang was very unhappy in his heart, he still assured Tang Nian and Tencent Pictures on the phone that Mango Satellite TV would broadcast "The Legend of Mortal Immortals", and everything would be strictly implemented in accordance with the contract.

After all, under the circumstance that the ratings of "The Legend of Mortal Cultivation of Immortals" are so amazing, it is a very stupid thing to fall out with the producer of the TV series and cause the broadcast to die.

If in the future career, Tang Nian can still create such brilliant ratings achievements.

So it is not impossible for all David TV stations to act according to Tang Nian's wishes, and no one wants to be the first in the ratings.

However, in this case, Tang Nian must keep the golden body of the ratings myth unbroken, once there is any work with poor ratings, Tang Nian's three principles will be counterattacked by the TV station.

"We ...... Mango Satellite TV, found that the entire episode of the TV series was broadcast, which was more helpful for the improvement of ratings! ”

"The opening and ending advertisements are an act of disrespect for the main creators of the TV series, and we at Mango Satellite TV are aiming at international TV stations, and everything must be worked hard in a better direction......"

Faced with Wei Lin's question, Shangguan Ouyang had no choice but to say so.

"Bang Bang Bang ......"

Wei Lin applauded, gave a thumbs up to Shangguan Ouyang on the stage, and said, "Shangguan Taichang, your opinion is correct, I support you!" ”

"From the perspective of audience psychology, the interstitial advertising in the middle of the TV series will indeed cause a huge rebellion among the audience, resulting in more negative effects on the advertisements placed by advertisers, which will weaken the positive influence of our brand...... In fact, I have always disagreed with this, and the 'Galeries Lafayette' fashion clothing brand I represent will also not advertise during the advertising time period of the interstitial advertisement! ”

"The second point, what you said about respecting the main creators of film and television works, I also agree very much. In European and American TV dramas, the name of the main creative actor is generally not introduced at the beginning, because when the TV series starts, everything needs to serve the content of the TV series, they are no longer actors, directors, and screenwriters in reality, but the characters in the feature film, and they are not mentioned in the opening film, which respects the audience. The end credits mention them as respecting the main creators of the TV series, including the creators behind the scenes......"

"Wai Rui Good!"

In the end, Wei Lin praised again and again.

"Uh......"

After listening to Wei Lin's words, Shangguan Ouyang was even more embarrassed, and many advertisers in the audience were even more silent.

In the face of such a huge change in Mango TV, they were all deeply shocked.

There is no time period for interstitial advertisements in the middle, no patch ads at the beginning and end of the film, and no well-known brand logo patch advertising area in the upper left or lower right corner during the TV series...... Is this still the Mango TV I know?

Is this still Mango TV, which does everything for advertising?

Just now, Shangguan Ouyang's words seem to have mentioned public service advertisements...... Could it be that I met a fake Mango TV? Or did I just have auditory hallucinations?

"Ahem, time is precious, let's get to the point!"

"Yes, Director Shangguan, or how are the advertising spaces arranged during these three time periods?"

"Also, how did the advertising cost of these three advertising time periods come about? Is it based on ad slots and the length of time the ad runs continuously, or is it measured in seconds? ”

"Since the advertising time of "The Legend of Mortal Immortals" is calculated by the story unit, can we bid in advance for the advertising space during the broadcast of the next story unit?"

"Can you tell me, there are nine story units of "The Legend of Mortal Immortals" left, how long the episodes are, how long the playback cycle is a story unit......

“……”

Many advertisers were reluctant to listen to the innocuous conversation between Wei Lin and Shangguan Ouyang, and urged.