Chapter 126: The Aftermath Ripples

"A new way to play TV commercials!"

"700 million sky-high advertising costs, only buy the advertising time of the first twenty episodes of "The Legend of Mortal Immortals"?"

"Let's walk into the anti-heaven ratings of "The Legend of Mortal Immortals"......"

"One-of-a-kind Mango TV, unparalleled advertising plan!"

"Is it worth it for advertisers to flock to it?"

"Spending 700 million is just the beginning of the advertising cost of the first season of the TV series "The Legend of Mortal Immortals"?"

"With a two-month long broadcast cycle, can the ratings of "The Legend of Mortal Immortals" go all the way up?"

"The ratings miracle of "Cohabitation Blog" was extended to two months by "The Legend of Mortal Cultivation of Immortals"?"

"The Legend of Mortal Immortal Cultivation will create a market of 300 million advertising costs!"

"In the next two months, Huaxia TV will be completely enveloped by Mango Satellite TV's exclusive broadcast of "The Legend of Mortal Cultivation of Immortals", ......"

"Can the glorious era of TV dramas with empty alleys be reproduced?"

“……”

On the second day of the Lunar New Year, in the afternoon. Pen, fun, pavilion www. biquge。 info

Just when the major newspapers and magazines were desperately revising the headlines on the front pages of their daily newspapers and morning newspapers to be issued tomorrow, the major web portals and forums had already obtained the details of the auction and launched an overwhelming heated discussion on the Internet.

The traditional media, which are inextricably linked with each David TV, have used comment articles with question marks to express their envy for the amazing advertising costs brought by "The Legend of Mortal Cultivation of Immortals", and are worried about the crisis brought by Changhong, the ratings of "The Legend of Mortal Cultivation of Immortals", to their own TV stations.

Digital news websites, hosted by major well-known newspapers and magazines, have adopted the method of online reporting with a single hand, trying to attract more netizens to the newspapers that are published the next day.

And Sina, Sohu, NetEase, Tencent and other cutting-edge portals will not be polite.

Under the command of their respective editors-in-chief, their self-media, big V, and columnists have cut into all angles of 'sky-high advertising costs', desperately attracting the attention of many netizens to their own news websites.

"3 billion advertising costs, according to 55 shares, Tencent Pictures can take 15 billion shares, this is all net profit!"

"The guaranteed purchase price of a single episode of 7 million means that Mango Satellite TV will take 700 million yuan of the purchase fee from the 1.5 billion share in hand, and the remaining 800 million is the real income of Mango Satellite TV......"

"In this way, Tencent Pictures still makes a lot of money, and Mango Satellite TV makes a lot of money!"

"I guess Mango TV must not have a taste in my heart......"

"The producer of "The Legend of Mortal Immortals" is Tencent Pictures, Huangliang Performing Arts is only the producer, and Tang Nian only has the title of 'production director' in addition to the leading role...... Tencent Pictures has made a fortune! ”

"Since the early hours of last night, Tencent Pictures' stock price in City A has risen sharply!"

"I've decided, I'm going to copy Tencent Pictures stocks, as long as Tang Nian and Tencent Pictures are not separated, Tencent Pictures is definitely a ...... of high-performance stocks"

"You always say that Mango Satellite TV makes little money, but do you know that the total revenue of Mango Satellite TV's TV advertising in the whole year last year was only 1.2 billion, and at the beginning of this year, Mango Satellite TV earned 800 million, which is not cost-effective? And that's just a preliminary estimate......"

"I agree with the upstairs, the TV station is just a broadcast platform, without "The Legend of Mortal Immortals", Mango Satellite TV has no chance to make money at all!"

"I don't like to listen to this upstairs, there is no TV station, where does the ratings of "The Legend of Mortal Cultivation of Immortals" come from? Not to mention being able to make more than a billion dollars......"

"And Tencent Video...... Please call me Lei Feng! ”

“……”

"Hahahaha...... Upstairs, I smiled unkindly~~~~"

"Everyone has been arguing for a long time, and they have ignored Tencent Pictures' own video website, even if they can't sell it, they can also hang it on their own video website to produce and sell it!"

"It dawned on me...... Tencent Video's original drama channel opened by "The First Chaos in History", but the Tencent video website has become popular, coupled with the exclusive online broadcast of "Cohabitation Blog", Tencent Video has completely crushed other video sites in the past two years! ”

"When Tencent Video held its annual ceremony a year ago, half of the stars in the entertainment industry attended the ......"

"Also, with more than 20 million paying users, what a huge advertising market this is, compared to Mango Satellite TV!"

"Agreed, paying users are the most intuitive potential consumers......

“……”

The discussion on the Internet was overwhelming, and it continued until nightfall.

The popularity of "The Legend of Mortal Immortals" has been rising rapidly, and its most intuitive impact is that the prime-time ratings of Mango Satellite TV have been high that night!

On weekdays, the ratings of Mango Satellite TV when it enters the prime time are generally around 0.6%.

Because of the Chinese New Year, Mango TV's ratings rose to 0.9% as a whole, while the prime-time ratings rose to 1.2%.

But since last night, that is, the first day of the Lunar New Year, "Happy Camp", Mango Satellite TV's ratings have entered a new realm.

Since the exclusive premiere of "The Legend of Mortal Immortals", Mango Satellite TV's ratings have not been lower than 1%, even if it is a late-night program, it can fluctuate around 1%, and the ratings after 6 o'clock in the morning will rise to 1.6%, and the peak will reach 3.6%.

The peak time was noon on the second day of the Lunar New Year, and the time for the replay of "Happy Camp".

After that, the ratings of Mango Satellite TV slowly declined, but with the passage of time, the ratings of Mango Satellite TV slowly rose from 1.9% at 4 p.m. to more than 2%.

At six o'clock in the evening, Mango TV's ratings soared to 3%!

The closer to the prime time, the higher the ratings of Mango Satellite TV, and the instantaneous ratings have broken four several times.

This kind of all-weather viewership growth of the entire TV station because of a TV series is very popular for TV stations.

Even several senior executives of Mango Satellite TV have moved their minds to increase the price of advertising space during all-weather advertising hours.

In the end, though, they endured it and didn't turn their impulses into action.

After all, "The Legend of Mortal Immortals" does not exist every year, and the exclusive premiere has only been two months, and the advertisers who have cooperated with Mango Satellite TV for a long time have continued to benefit from it for a long time, and they naturally have a clear distinction between the more important and which is more important.

Let's just let these advertisers take advantage of it, and it can be regarded as Mango Satellite TV's sincere return to customers.

Well, this point must be emphasized at the spring advertising investment promotion after the Spring Festival.

"The ratings have broken four!"

"The ratings have broken five!"

"The ratings have broken six!"

"The ratings have broken seven!"

"The ratings have broken eight!"

“……”

Mango Satellite TV, the large conference room on the sixth floor, many advertisers who had just woken up from the dinner hosted by Shangguan Ouyang gathered here again.

Although the advertising cost of the down payment of 30% has been settled with Mango Satellite TV, whether the next advertising cost can be successfully delivered depends on the ratings of the third and fourth episodes of "The Legend of Mortal Immortals" tonight.

If it can still rise, then don't say it, pay it happily.

If there is a trend of high and low ratings, it will be a different matter......

However, at this moment, in the entire conference room, many advertisers are shouting, and they no longer have their usual manners.

Like gamblers who gamble in the stock market with all their belongings, many advertisers have red eyes, staring at the upward curve on the instantaneous curve of ratings, excited and emotionally out of control.

In the large conference room, Shangguan Ouyang and other senior executives of Mango Satellite TV also looked at the ratings on the big screen, and looked very satisfied.

There was only a little uncertainty in my heart, and with the twelve-minute countdown to the exclusive start of "The Legend of Mortal Cultivation of Immortals", it dissipated little by little, little by little.

As the countdown entered the final five minutes, there was another burst of exclamations in the large conference room.

Therefore, at this moment, the ratings of Mango Satellite TV have blatantly exceeded 9%, which is only one step away from the 10% mark!

"Everyone, are you satisfied with the advertising space in the first twelve minutes of the broadcast of "The Legend of Mortal Cultivation of Immortals"? Do you think it's worth the money? ”

Shangguan Ouyang's heart at this moment was like drinking a sip of honey, sweet to the depths of his heart.

"Yes, I'm very satisfied!"

"Absolutely great value for money!"

"The remaining 70% of the final payment, as long as it is still the same tomorrow night, will be paid in one go!"

"I thought that the 50% increase in the bidding fee for the second story unit would be a big loss...... Now that I think about it, Mango TV is kind, hahaha......"

"No, I will definitely cheer for the next "Legend of Mortal Cultivation of Immortals" advertising time advertising space auction!"

“……”

More than a dozen advertisers who bought the advertising space in the first twelve minutes of the broadcast of "The Legend of Mortal Cultivation of Immortals" are all overjoyed at this moment.

All kinds of sycophants, as if they don't want money, poured into the ears of Shangguan Ouyang and other high-level executives of Mango Satellite TV.

Seeing that the future and money are shining, many senior executives of Mango Satellite TV are dancing with joyful expressions......

"You want to know the ratings of "The Legend of Mortal Cultivators" tomorrow night...... In fact, you can find out today! ”

"Are you interested in accompanying me to watch the third and fourth episodes of "The Legend of Mortal Immortals"?"

"Everyone is a veteran in the industry, and naturally has a unique way of judging the quality of a TV series, why not take this opportunity to taste the TV series "The Legend of Mortal Immortals" and see how the quality is?"

Shangguan Ouyang said with a smile.

"Yes, this proposal of the head of Shangguan is very good!"

"Yes, I have worked hard all year round, and I have no time to watch dramas, so I simply took this opportunity to taste this "Legend of Mortal Immortals" to see what is so powerful about this phenomenal TV series!"

"It's only two hours, just right for sobering!"

"The ratings are high, I naturally like it, but I really watched the show, and my heart is completely down-to-earth!"

"Together, all together!"

"I'll call some more decanting soup, and take this opportunity to relax together!"

“……”

"Here we go!"

The staff of Mango Satellite TV have switched the big screen to the prime time of Mango Satellite TV at this time.

As the countdown entered within ten seconds, many advertisers in the conference room quickly fell silent, staring intently at the big screen.

Some advertisers, who were still a little drunk, even pinched their thighs, bared their teeth, and cheered up.

At the same time, thousands of TV viewers across the country all quieted down, watching the countdown of Mango Satellite TV, counting second by second.