"Then I'll cut a long story short!"

After such a hiccup, Shangguan Ouyang also broke free from the unpleasant memories just now and retracted his mind. Pen % fun % Pavilion www.biquge.info

"The twelve minutes before the start of the broadcast of "The Legend of Mortal Cultivation of Immortals" and the ten minutes after the end of the second episode are sold in advertising space, which is divided into three types of advertising space, namely 15 seconds, 35 seconds, and 55 seconds, and the price of advertising space is 30,000, 40,000, and 50,000 respectively. Among them, the twelve minutes before the start of the broadcast can be cut out of three time periods according to the ratings, of which the last five minutes before the broadcast, the original price advertising space bidding, you can increase the price, you can add the auction, but in principle, it cannot exceed three advertising spaces! ”

"The 12 minutes before the start of the broadcast, after deducting the last five minutes, are divided into a four-minute and three-minute advertising time period, of which the four-minute advertising time period is in the middle, and the remaining three-minute advertising time period is at the front. The three-minute advertising time period is the farthest from the start of "The Legend of Mortal Cultivation of Immortals", and the ratings have dropped to the third range, so the bidding price for the advertising space in this time period is preferential, and the discount is the largest, with a maximum discount of 40%! ”

"The four-minute advertising time period in the middle is a unified discount of one and a half, and the discount base of these two time periods is based on 30,000, 40,000, and 50,000, and is also divided into different advertising spaces in 15 seconds, 35 seconds, and 55 seconds......

"Next, let's talk about the ten minutes after the end of the second episode of "The Legend of Mortal Immortals", which also adopts the method of advertising space auction, and its price and the division of advertising time period, as well as the discount range, are also the same as before the broadcast."

"The specific bidding plan and preferential details will be fully introduced and distributed to you by the staff......

“……”

"Finally, let's talk about the sixteen-minute advertising time before the end of the first episode of "The Legend of Mortal Immortal Cultivation" and the start of the second episode!"

"During this time period, we start with a reserve price of 20,000 yuan per second, and each time the price is not less than 2,000, and the advertising time period of a single auction is not less than five seconds...... I don't think I can even make a full ad......"

"In principle, the bidding for advertising space in this advertising time period cannot exceed two minutes at a time, and the one with the highest price wins, especially in the last two minutes from the second episode of "The Legend of Mortal Immortals"!"

"After saying that, let's talk about the remaining nine story units of "The Legend of Mortal Immortal Cultivation"!"

"There are nine story units left in "The Legend of Mortal Cultivation of Immortals", with an average of nine episodes of one story unit, because Mango Satellite TV, including me, has watched the full episode of "The Legend of Mortal Cultivation of Immortals" in advance, so with our cooperative relationship with each other for so many years, I think our reputation is still guaranteed. Therefore, this time the advertising time auction will take out the advertising time of the second story unit of "The Legend of Mortal Cultivation of Immortals" in advance to bid! ”

"Based on the bidding price plan for the first story unit, we are ready to increase the bidding price of the second story unit by 50%!"

Listening to Shangguan Ouyang's words, all the well-known brand advertisers in the audience couldn't help but widen their eyes.

The director of Mango Satellite TV, Shangguan Ouyang Mo is not crazy?

What if the ratings of the second story unit are not ideal, and the price of 50% is raised, won't it trap everyone?

"I understand your concerns, and at the same time I am also very calm and rational, I dare to say that, it is because I am extremely confident in the ratings of the next eleventh to eighteenth episodes of "The Legend of Mortal Immortals"!"

"The ratings broke ten, which is a judgment that I can't be more confident in......"

"I dare to say this at today's auction, that is, it is blocking the credibility of our Mango Satellite TV, and it is also blocking all the departments up and down our Mango Satellite TV!"

"During the broadcast of "The Legend of Mortal Immortals", we at Mango Satellite TV will fully cooperate, using "Happy Camp", "Everyday Upward", and adjusting the broadcast date and time period of "Longing for Life" and other variety shows to fully promote ......"

"From your point of view, you are worried about the decline in the ratings of the second story unit; But from my standpoint, I'm more worried about the big rise in ratings! ”

"Isn't it a pity that because of the sharp rise in ratings, it is equivalent to losing the opportunity to raise the price twice during the advertising period?"

"Next, it depends on whether you have the courage to take a gamble with Mango Satellite TV to see if the ratings of "The Legend of Mortal Immortals" will rise in the future, if it rises, it means that you have made a lot of money!"

"Now, give everyone ten minutes to ask questions, and then an hour of closed-door meeting time, there are enough small conference rooms and rooms on the sixth floor of Mango Satellite TV, please communicate with your team, as well as superior leaders and headquarters in this hour, and choose to bid for advertising space or advertising time during that time period, or whether to participate in the early bidding for the advertising time and advertising space of the second story unit of "The Legend of Mortal Immortals"! Now, question time begins......"

Shangguan Ouyang took a deep breath and said with confidence.

"Director Shangguan, can we invite the actors in "The Legend of Mortal Cultivation of Immortals" to shoot an advertisement exclusive to "The Legend of Mortal Cultivation of Immortals"?"

Someone thought very far-reaching, and came up with an idea that made everyone's eyes light up.

"Yes, we have an agreement between Mango Satellite TV and the producer of "The Legend of Mortal Immortals", and they are obliged to cooperate, but the premise is that both of you can negotiate the cost of filming the advertisement in advance!"

"Director Shangguan, what I want to ask is, is it possible to let Tang Nian, who plays the protagonist Han Li in "The Legend of Mortal Immortal Cultivation", shoot an advertisement? You also know that since the debut of this Tang year, not a single advertisement has been accepted......"

There are advertisers who think bigger and are more ambitious.

"Uh...... I have been in contact with Tang Nian, and it is a very ...... If you are a very principled person and don't accept a single advertisement, it should be that you have not found a suitable way...... At the same time, I would like to remind you that you must not think that money can do everything, and your advertising ideas and creativity can impress Tang Nian, which is the fundamental premise for the smooth cooperation between the two of you. Don't hold the idea that if you negotiate with Tencent Pictures, Tang Nian will be able to obediently obey......"

"He is a professional actor, not a star idol, I think as a Chinese, you should be able to understand what I mean!"

Shangguan Ouyang paused, and had to capitalize the word 'service' in Tang Nian's heart.

The man listened to Shangguan Ouyang's words and nodded thoughtfully.

"Director Shangguan, I watched yesterday's issue of "Happy Camp", the costumes of several female guests are very amazing, can you introduce me to me, as the brand ambassador of 'Galeries Lafayette' in Greater China, in the name of "The Legend of Mortal Cultivation of Immortals"?"

Wei Lin also raised his hand, his focus was obviously different from others.

"Of course, I'm willing to serve you, but you have to participate in the auction of the advertising space and advertising time of "The Legend of Mortal Immortal Cultivation", isn't it?"

Shangguan Ouyang said humorously.

"Director Shangguan, what I want to ask is ......"

“……”

The rest of the question time, because there were so many questions, had to be extended to fifteen minutes before it could be over.

Then, many advertisers came to various conference rooms and started closed-door meetings with their teams, or found a room where no one was there and quickly dialed the phone number of the superior department.

……

An hour passed in a flash, at half past three in the afternoon on the second day of the Lunar New Year.

The conference room on the sixth floor, where the "Legend of Mortal Cultivation of Immortals" advertising auction will be held, was once again full.

"Now, let's start with the sixteen-minute advertising time in the broadcast of "The Legend of Mortal Cultivators" to bid on the ......"

"The first thing to start filming is the sixteen minutes closest to the broadcast of the second episode, the starting price is 20,000, the price increase is not less than 2,000 each time, and the duration of a single purchase is not less than five seconds!"

"I announce, the auction begins!"

"Bang!"

There was silence at the scene, everyone looked at each other, and none of them took the initiative to speak.

"Twenty thousand!"

Finally, someone couldn't help it, and the first one raised the sign and began to tentatively bid for the price.

"Thirty thousand!"

"Thirty-five thousand!"

“……”

In the frantic bidding, the atmosphere of the scene was high, and the price of the sixteen-minute advertising time between the two episodes of "The Legend of Mortal Immortals" was pushed to a sky-high price of 50,000 yuan in one fell swoop!

50,000 seconds, 16 minutes is 960 seconds, which means nearly 50 million advertising costs in a single day!

That means that the first story unit, "The Legend of Mortal Immortals" will win 200 million!

By analogy, "The Legend of Mortal Cultivation of Immortals" can bring at least 200 million advertising costs, what a trembling huge advertising cost......

"Fifty-three thousand!"

"Fifty-five thousand!"

"Fifty-seven ......"

“……”

In the end, 'Galeries Lafayette', the No. 1 brand of European and American fashion trends represented by Wei Lin, won the last three minutes before the second episode of the first story unit of the first season of "The Legend of Mortal Immortals" at a sky-high price of 60,000 per second.

Because there are too many brands under the 'Galeries Lafayette', two or three ads will be used to place them, so it is not a violation.

Next, stimulated by 'Lafayette', the sixteen-minute advertising time was quickly sold out, and the lowest price exceeded 40,000 yuan.

And the twelve minutes before the start of "The Legend of Mortal Immortals" and the ten minutes after the end of the second episode, also because of the competition of too many well-known brand advertisers, the price of 15 seconds, 35 seconds, and 55 seconds of advertising space has also reached a new height.

The lowest-level '15 seconds' advertising space was also grabbed from 30,000 to 50,000, making Mango Satellite TV make a lot of money.

As of half past six in the afternoon, this auction of "The Legend of Mortal Cultivation of Immortals", which affected every advertiser, finally ended successfully.

Some people are happy and some are worried, and many advertisers have returned home, and not a single advertising space has been photographed.

In view of such an amazing harvest of advertising bidding, Shangguan Ouyang, on behalf of Mango Satellite TV, made an exception for the first time to invite many advertisers present to the International Hotel in Lingsha for a joint dinner event.

At the dinner, many advertisers took the opportunity to touch the wine and got the contact information with Tencent Pictures Bai Yiji and Huangliang Performing Arts Workshop Tang Nian.

This means that Tang Nian's TV advertising career is about to begin.

And some can't wait Mango Satellite TV, through the official WeChat, the first time to make public the turnover of the "Legend of Mortal Cultivation of Immortals" advertising auction.

"Happy New Year, congratulations to Mango Satellite TV's "The Legend of Mortal Immortals" The first season of the TV series "The Legend of Mortal Immortals" The advertising auction of the first story unit and the advertising auction of the second story unit are a complete success!"

"The cumulative transaction advertising cost is as high as 700 million!"

"Warm reminder, "The Legend of Mortal Immortals" will be broadcast in the second story unit, and the advertising auction of the third story unit will be held, and all well-known brands are welcome to participate!"

"We will meet again on the eleventh day of the first month! See you again ......"

As a result, the entire online world was stunned by the sky-high advertising costs that Mango Satellite TV took the initiative to explode!

"I didn't expect the advertising time of the TV series to be like this, bidding in stages, it's really amazing......"

"Awesome, my brother!"

"Is this the legendary chicken that eats more???

The people who eat melons are talking.

Many web portals and major newspapers and magazines that had already been finalized had to revise the headlines on their front pages overnight and send them to the printing house for overtime printing.

Because of "The Legend of Mortal Cultivation of Immortals", the entire entertainment market in China, and even the major media across the country, have once again been turned upside down!