Chapter 080: CCTV's second round of exclusive broadcasting
"CCTV's New Year's drama, the theme of urban pure love "Cohabitation Blog" is about to start, on March 23, CCTV comprehensive channel, 8 o'clock in the evening Golden Theater, and you will see you!"
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"The Golden Theater of our comprehensive channel, the urban pure love theme "Cohabitation Blog" will be broadcast tonight. Pen? Interesting? Pavilion wWw. biquge。 infoPlease see the details of the news below......"
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"Cohabitation Blog" tells a beautiful love story that can be sung and cried...... The following is the weather forecast for the next three days in major cities across the country......"
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In the upsurge of national discussion of "Cohabitation Blog", CCTV, which purchased the second round of exclusive broadcasting rights of "Cohabitation Blog" at a sky-high price, launched a propaganda offensive on various channels of CCTV in just one day, and even "News Network" did not let go.
CCTV integrated channel, together with other eight channels, previewed on CCTV's omni-channel at an average frequency of every 30 minutes.
At the same time as the preview on the "News Network", even the host of the "Weather Forecast", which has not changed for 10,000 years, also promoted the "Cohabitation Blog" before the link "The following are the ...... of major cities in the country in the next three days".
There is no doubt that CCTV's comprehensive influence is unmatched by any domestic satellite TV.
Especially in the case of CCTV's full efforts, the news that "Cohabitation Blog" is about to be grandly launched on the second day of the Lantern Festival will be instantly conveyed to all corners that CCTV can cover.
It is no exaggeration to say that even Baodao knows that this TV series, which claims to have set the most brilliant ratings in China in the past two decades, is about to usher in a wider range of broadcasts.
After all, in the absence of human interference, CCTV's signal absolutely covers the entire territory of the island.
Moreover, Baodao, which is known as 'cooking and oil', really has several private TV stations, which broadcast CCTV programs around the clock, and they are free.
As a result, Tang Nian, a mainland newcomer who took away the best supporting actor and the best newcomer who originally belonged to Ke Jingteng at the Golden Horse Awards, once again entered the field of vision of the people of Treasure Island.
Some people who have lived in the mainland for a long time have already heard about this mythical TV series with ratings of a new height of pure love, and "Cohabitation Blog" has long been thunderous, and even the discussion about "Cohabitation Blog" on the Treasure Island Internet is also in full swing.
It's a pity that no TV station on Treasure Island has plans to introduce "Cohabitation Blog" for the time being, although "blog", an early online product, has been popular on Treasure Island for a longer time.
Until now, they still have niche communication platforms such as so-called 'blogs'.
I have to say,CCTV's national coverage is definitely not covered,In the northwest、Southwest and other remote areas,You may not be able to search Dragon TV,But as long as you turn on the TV,You can definitely search for CCTV,Although sometimes the signal is not good,The picture is not clear。
But this does not prevent you from watching CCTV 1 news programs and TV dramas, because CCTV is a national propaganda tool, in order to be able to bring national policies to thousands of households.
Including excellent TV productions.
Don't look at Dragon TV's premiere of "Cohabitation Blog", which won as many as 5% of the ratings, but its effective coverage is only on the right side of the Teng*Chong-Hei*River line, and even the southwest region can't enter.
The 5% rating of "Cohabitation Blog" is at best less than 10 million viewers.
Because Dragon TV's effective viewership coverage does not exceed 200 million at best, after all, his ratings statistics are only based on twelve large cities across the country.
But CCTV 1 is different, its coverage is the whole country, even the Indochina Peninsula region, and the effective viewership is equivalent to one billion.
The premise is that CCTV has good film and television works broadcast, like the Spring Festival Gala every year, forming global expectations.
Like Dragon TV, CCTV has also learned smartly this time, it did not sell the advertising time at the beginning, but used the ratings broadcast on the first night as a reference, and conducted the next half a month of advertising time bidding.
For a behemoth like CCTV, as long as the second-round exclusive ratings of "Cohabitation Blog" can break one, its effective viewership will be 10 million, directly crushing Dragon TV.
And this is also one of the roots of many TV production companies piling up to deliver TV series to CCTV.
Helplessly, CCTV has too many rules and regulations, and general urban dramas, which tell about business wars and love, can't be on CCTV, and CCTV prefers TV dramas with family and country feelings, and its political considerations are far greater than economic interests.
Like the popular costume fantasy dramas in recent years, it is rare to be able to broadcast on CCTV in the first round, and it will be broadcast on CCTV's eight TV drama channels on the top day, and CCTV one will only carry out publicity and preview.
But nowadays, the online and social influence caused by "Cohabitation Blog" is too great, so big that CCTV must pay attention to it.
Coupled with some of the considerations of some of the senior leaders of the national cultural department, because of the Tang Dynasty, this TV series with the theme of pure love in the city that was popular during the Spring Festival was able to be broadcast on CCTV.
CCTV will spend a lot of money, spend a lot of effort, and promote this TV series through all channels.
Anyone with a discerning eye can see that CCTV, which took away the second round of exclusive broadcasting rights of "Cohabitation Blog", is definitely not aimed at the super high topic popularity of this TV series, but has its deeper considerations, but these things can only be understood and cannot be spoken......
As long as "Cohabitation Blog" goes through such a round on CCTV TV, Tang Nian will stand out from the showbiz with many newcomers and become an outstanding young artist in the showbiz recognized by the national cultural level.
Then, whenever there are some industry conferences held by the national cultural department, Tencent Pictures will more or less send an invitation letter to Tencent Pictures, naming Tang Nian to participate......
In the Huaxia entertainment market, an artist recognized by the national cultural system will inevitably have some kind of invisible barrier on the way forward to block some unnecessary troubles for Tang Nian.
Just when some well-intentioned people in the Chinese entertainment industry are gathering together to analyze the guiding significance of the broadcast of "Living Together Blog" on CCTV 1 to the creation of TV drama market themes, as well as the immeasurable and deep-seated impact on Tang Nian, a grassroots actor.
Huaxia CCTV One, Golden Theater at 8 p.m., "Cohabitation Blog" finally started!
Those who missed the premiere, those who missed the episode in between, those who were Amway for more than half a month, those who were ready for a second brush, those who ...... All of them have once again locked CCTV one.
There are no replays, no secondary editing, no annoying middle ads, and no rolling subtitle ads at the top and bottom of the screen.
On March 24, the ratings of the first and second episodes of "Cohabitation Blog" on CCTV were newly released, and the ratings easily broke three, which once again proved the excellent production level of "Cohabitation Blog".
On March 25, the ratings of "Cohabitation Blog" soared to 4%.
CCTV's omni-channel has adopted more fierce propaganda, and all kinds of programs on all channels, even the agricultural and military programs of the Central Channel 7, have not escaped this wave of propaganda.
Finally, on March 26, the average viewership of "Cohabitation Blog" broke five, reaching an unprecedented 5.8%!
Just when "Cohabitation Blog" swept the domestic TV screen again, CCTV also held a bidding meeting for "Cohabitation Blog", setting a record of up to 600 million advertising costs, and suddenly recovered all the sky-high purchase costs of "Cohabitation Blog", and made a lot of money!
The return of 400 million yuan not only made many keyboard literary and artistic workers close their mouths of ridicule, but also made the four satellite TV stations that bought the third round of broadcast rights of "Cohabitation Blog" begin to gear up.
Don't worry, in half a month, the second round of solo broadcasts of "Cohabitation Blog" will end, and at that time, it will be the time for the Four David TV to simulcast "Cohabitation Blog".
These satellite TV stations have the bottom in their hearts, and they don't want to be able to earn hundreds of millions, but only want the cost of more than 30 million to be recovered...... Of course, it is also quite reasonable to earn an extra double the profit.
On March 27, the ratings of "Cohabitation Blog" broke six in the unbelievable eyes of industry insiders!
On March 28, the ratings of "Cohabitation Blog" remained stable at more than 6%.
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On March 31, halfway through the broadcast of "Cohabitation Blog", the ratings still broke seven.
At this moment, the Huaxia entertainment market held their breath, they looked at each other cautiously, and in eye contact, they could see two emotions in each other's eyes, both expectation and fear, and even more apprehension.
If the ratings of "Cohabitation Blog" reach a height that only existed at the end of the 20th century in the super expansion effect of CCTV 1, it will be like a dark cloud, which has been hanging over their hearts, and they are looking forward to and fearing this possibility.
If "Cohabitation Blog" had not reached that height, their fears would have shrunk dramatically, and even everyone would have breathed a sigh of relief, but their work ethic would have filled their hearts with anticipation.
Everyone hopes that there will be a phenomenal work in the Huaxia entertainment market, although this work is not from them, but as industry insiders, they are naturally honored and honored, and they can also talk about "Cohabitation Blog" to the outside world.
And this is also the root of the anxiety of many people in the industry, this fear with expectations, expectations mixed with fear of chaotic feelings, so that many people in the industry have been worried......
Until the day of the finale of "Living Together Blog", the ratings finally broke ten in the shocked and numb expressions of the vast number of melon-eating people, and the average rating reached the most brilliant 10.6%.
So far, "Cohabitation Blog" has reached its peak all the way to CCTV 1.
The average rating of the whole period was 7.2%, the highest rating was 11.1%, and nearly 180 million viewers sent "Cohabitation Blog" to the throne of the highest ratings in the first two decades of the 21st century.
The monstrous waves caused by this completely swept the entire Chinese entertainment market, and even the entire entertainment market in East Asia.
The highest viewing population of 180 million, with an average viewing population of 100 million, has made the Hollywood film and television circles in North America look sideways, which is comparable to the entire population of the United States.
TBS TV sent a team led by Yaichi Hoshino, director of the production department, to fly to the imperial capital, opening the curtain on the export of "Cohabitation Blog".