March 22, the day of the Lantern Festival. Pen ~ fun ~ pavilion www.biquge.info

The much-anticipated second round of "Cohabitation Blog" exclusive rights auction, the relevant inside story was finally made public.

CCTV won the second round of exclusive broadcasting rights of "Cohabitation Blog" at a sky-high price of more than 200 million, making "Cohabitation Blog", a super drama that dominates the Spring Festival file, once again shake the Chinese entertainment market.

To the public's surprise, the three rounds of broadcast rights of "Cohabitation Blog" were won by Zhejiang Satellite TV, Mango Channel, Qisu Satellite TV, and Jinghui Satellite TV at a high price of 900,000 yuan.

Since then, the market value created by "Cohabitation Blog" has become the most dazzling in the industry in the past five years.

With a total investment of 40 million yuan, it has created a super return that exceeds the cost by more than 10 times.

First of all, Tencent Video website purchased the exclusive online broadcast right of "Cohabitation Blog" at a price of 1.5 million yuan for a single episode, and let "Cohabitation Blog" return to its original cost at one time.

Moreover, Dragon TV purchased the exclusive first-round broadcast rights of "Cohabitation Blog" by adding two additional purchase fees, with a price of nearly 2 million for a single episode, and directly earned more than 70 million profits!

The most shocking thing is that the second round of exclusive broadcasting rights of "Cohabitation Blog" was sold for a sky-high price of more than 200 million.

Compared with this, the three rounds of broadcast rights, which were basically small profits in the industry, were also sold by "Cohabitation Blog" for more than 30 million.

The total purchase cost of the three rounds of broadcast rights of the four satellite TV stations of more than 100 million yuan once again broke the record in the industry, or it can be called the sky-defying price that has never been seen before in the industry......

The cumulative market value of more than 400 million yuan has also made "Cohabitation Blog" the most typical project with small investment and super large return in the industry.

Tencent Pictures was in the limelight for a while, and the Huangliang Performing Arts Workshop also made a lot of money.

For a while, all the industry insiders replaced the first cooperation object with Tencent Pictures, or a well-known request for Tang Nian to participate, and even movies with an investment of more than 500 million yuan came to the door.

A total of four works, two movies have been hits, and two TV series have been huge successes, which suddenly made Tang Nian the most sought-after sweetheart in the industry.

"Meng Jiangnu" won the first place in the history of the Chinese box office, and "The White Fox Cover of the Coffin Man at Midnight" swept the box office list of the month, with a cumulative box office of nearly 1.2 billion, which is enough to prove that Tang Nian can completely take the lead in the film industry.

Both TV series have become phenomenal works, and one "The First Chaos in History" has set the most brilliant broadcast volume in the history of online dramas and has become the most phenomenal work in the history of online dramas; A "Cohabitation Blog" swept the TV screen during the Spring Festival, and the ratings set a mythical record of once in a decade, and it was a big hit in the TV drama market, and even CCTV had to bow its head to join the second round of bidding for exclusive broadcasting rights, it is definitely the most successful phenomenal TV work in the past decade.

Success is no accident, Tang Nian's works are on fire and sell well, there must be something unique in this.

If the success of "Meng Jiangnu" is the credit of Director Zhang and several other powerful actors, Tang Nian just happened to be at the meeting, then "The White Fox Cover of the Coffin Opener at Midnight" can be described as Tang Nian's masterpiece.

Of course, Brother Hu's joining must have brought a super high fan effect, but compared with Brother Hu who appeared on the big screen for the first time, Tang Nian's performance is even more eye-catching, he shines in the supernatural film packaged in this suspense film, and successfully jumped out of the 'Zhang An' role in "Meng Jiangnu", which won the Golden Horse Award for Best Supporting Actor and Best Newcomer, making people remember that Tang Nian has a successful character, that is, 'Hu Shuntang' in "The White Fox Cover of the Coffin at Midnight".

Not only that, Tang Nian is also the person in charge of the screenwriter, director, producer, production and other important responsibilities of "The White Fox Cover of the Midnight Coffin Man", and it can be said that this work is an exclusive film produced by Tang Nian.

Compared with Tang Nian's impeccable acting skills in the movie, Tang Nian's talent shown off the camera makes Tang Nian, a rookie actor who has debuted for two years, even more commendable in the eyes of industry insiders.

If it is said that when Orange Red Entertainment was still there, due to the Jianghu banning order, the large and small capitals in the Huaxia entertainment market naturally shy away from Tang Nian.

But now that Orange Red Entertainment has become a thing of the past, cooperating with Tang Nian can make a lot of profits...... With such a bright prospect, even Tencent Pictures can't stop such a surging tide of capital, and Xiao Ma Ge, who is far away in Shenzhen, has been under a lot of pressure because of this.

In the Chinese entertainment market, the huge profits that a good work can bring are coveted by capital outside the entertainment market.

With the ability of Brother Xiaoma, Tencent Pictures has torn a hole in this entertainment market that somewhat rejects outside capital, a hole flowing with honey......

If movies are high-investment, high-risk but high-return projects, then TV dramas are delicious projects that everyone can participate in.

But a lucrative business like "Cohabitation Blog" is the project that capital is most willing to participate in.

If you have money, you can earn it together!

If you don't let everyone earn together, then let your family lose!

For the sake of profit, capital can do things that dig up the graves of their ancestors for eighteen generations, not to mention this kind of diamond project that can be seen and touched, and I will get a piece of the pie......

In late March, when the smell of the New Year has not completely faded, the capital that has been hidden in the shadows, like sharks smelling blood, is densely packed towards the fragrant Tang monk meat in the Tang Nian......

In the Chinese entertainment market, "Cohabitation Blog" is like a depth charge that explodes in a delayed explosion, and finally exploded completely.

From national cultural institutions to extras in the entertainment industry, they are all talking about "Cohabitation Blog", and the shock and impact it has brought have just brought waves.

Before this, no one would have thought that an urban TV series with a pure love theme could be pushed all the way to the industry, sweeping the TV screen during the Spring Festival like a mudslide, becoming the hottest phenomenal TV series in the past five years, there is no one!

After this, no one dares to guarantee whether the Chinese entertainment market will be able to give birth to such a rebellious TV series again!

"Cohabitation Blog" is like Mount Everest, formed by a violent eruption of volcanic magma, rising from the ground on the originally endless plain; It suddenly appeared in the vast sea of original waves, piercing the sky.

"Does the once-in-20-year ratings miracle herald a great recovery in the TV market? 》！ ”

"Cohabitation Blog" permeated the entire Internet discussion, and finally extended to the real world, "Guangming Daily" took the lead in publishing a front-page headline, commenting on the brilliant achievements of "Cohabitation Blog".

"With the advent of the Internet explosion era and the expansion of the types and scope of cultural and entertainment activities, the traditional entertainment market, which was originally centered on TV stations and movie theaters, has entered an era of diversification!"

"Web games, terminal games, online games; novels, anime, manga; Online dramas, micro-films, online variety shows...... With the full flowering of various forms of entertainment programs, the movie miracle of "Shaolin Temple" in the nineties of the last century has completely lost the possibility, and the glorious movie era when everyone created more than 200 million yuan is gone; The 40% rating of "Romance of the Three Kingdoms", which swept the country in the last decade of the twentieth century, has also become an ancient myth, and it will never happen again......"

"Since the beginning of the 21st century, although the film market represented by cinemas has grown by leaps and bounds, the market size has surpassed that of North American Hollywood, ranking the world's largest film market...... But unfortunately, this is just an increase in movie ticket prices and the development of a higher-end 3D movie-watching market, but the actual number of moviegoers is shrinking day by day! From hundreds of millions of viewers in the era of "Shaolin Temple" to less than 100 million movie audiences today, is this the progress of the times, or is it a fatal crisis hidden under the great prosperity of the film market? Especially in this era of entertainment diversification! ”

"Today, in the 21st century, with the emergence of online video websites, TV production has also entered a blowout era, with more than 20,000 TV collections created every year and more than 500 TV dramas produced every year. In such a prolific TV drama market, the big waves are so fierce, and it has been 20 years, and there has not been a TV work with a rating of more than five, what a sad era is this? This is a pseudo-prosperous TV drama work market with only quantity and no quality, which is ......"

"It is true that many people will say that the country has too many restrictions on cultural and entertainment works, you watch American dramas, every year there is a super excellent work that sweeps the Golden Globe Awards, and even crosses the ocean, which can also stir up trouble in the Chinese entertainment market; If you look at Korean dramas, basically one has become a Korean wave hit every year, and its wave has swept the entire Chinese entertainment market; When you watch Japanese dramas, no matter how inconspicuous they are, they basically give birth to an excellent work every year, becoming the existence of the Chinese online entertainment market; You watch British dramas...... What you said is true, but it's not that there are no restrictions on the entertainment market in these countries, but that the entertainment workers in these countries are willing to work hard and ponder their works, which is the fundamental reason for the emergence of excellent TV series! ”

"That's the case with Cohabitation Blog!"

"With an average rating of 4.4% and a maximum rating of 5.5%, it has set up a banner that is enough to become a benchmark in the confused Chinese TV drama market, allowing many creators of cultural and entertainment works to see the dawn and hope......"

"This TV series with the theme of pure love neither blindly imitates Korean dramas, nor deliberately follows the routines of Japanese dramas, but combines the strengths of both parties, with a unique and powerful ability to use the lens to tell stories as the core, and creates an excellent TV drama work!"

"There is no doubt that "Cohabitation Blog" has pushed the urban romance drama with the theme of pure love to a new height!"

“……”

With the first report of the national media and the scramble of major media across the country, the discussion of the phenomenal TV series "Cohabitation Blog" has swept the entire entertainment market in China.

'The new height of the theme of pure love' has become the most frequently mentioned word in major media, and it has also become the highest praise of "Cohabitation Blog".