Chapter 172 [Negotiation with Yum Group]
Because the maturity period of these three vegetable products grown by the bison tribe is different, for example, the Black Pearl No. 1 corn can be eaten fresh for three months if it wants to mature. The earliest ripe www.biquge.info is Jade No. 1 lettuce, and the growth cycle is 20 days when it is the most tender, so the sales department of Wal-Mart Group will get the sales channel within five days.
In another fifteen days, the Emerald No. 1 lettuce will be on the market in batches, and when the time comes, as long as the people of the bison tribe will uproot the lettuce that grows on the ground. The roots and some dead branches and leaves are then removed, packed and transported to the central square of the bison tribe for weighing.
As for the Sweetheart No. 1 tomatoes, other tomatoes take more than ten days to ripen early, and the growth cycle can only be sold after one month. It was the middle of June, and until the fall, October, the middle school had exactly four months of sales time to register the weight. The Wal-Mart sales department will transfer all the money to the Citibank account of each Bison Tribe ordinary person through bank transfer on the spot.
That's more than 75% of the profit, and Citibank's account is handled by the Bison tribe after the two sides sign the contract. The atmosphere at the scene immediately relaxed, and the negotiators, who had just been like fighting cocks, turned into friends and Chinese sides hooking shoulders and talking and laughing.
After a big meal in the evening, the two sides involuntarily began to fight for alcohol, although the negotiators of the Walmart Group were on the alcohol battlefield. However, it was not the opponent of the Bison Tribe, and in the end, the loss ratio of the two sides reached 10:8, and Wal-Mart Group was defeated.
After a day in the Bison Tribe, Walmart Group, led by Jim Walton, returned to headquarters and began organizing transportation forces. The all-round publicity of the sales force, the overwhelming advertising hypnosis began when the product was not on the market, especially the video recorded by the authoritative scientists recorded by Lefou, which is the best means of publicity.
There are also data reports on the nutritional structure signed by authoritative experts, which are also the best evidence. It can be said that black pearl corn, sweetheart No. 1 tomatoes began to pre-sell without sales, Wal-Mart Group left, although there were slight twists and turns in the negotiations, but Wal-Mart Group had to admit that the vegetables and corn of the Bison tribe were indeed good.
The profits brought by the sale of such a good thing in the Wal-Mart Group are also considerable. The cooperation between the two sides is very pleasant, although Wal-Mart Group suffered a little loss, but we have to admit that this is a win-win ending, is the best ending, and also paves the foundation for the comprehensive cooperation between the two sides.
Wal-Mart Group is gone, but Lefou's work is not yet completed, and there is still another half of the agricultural product sales task waiting for Lefu to sell. That was to negotiate with Yum CEO David Novak.
Parkson Group must be familiar to everyone, with brands such as KFC, Pizza Hut, Taco Bell and Ed Bear. It can be said that it is the leader of Western-style fast food, with 35,000 chain stores in more than 110 countries and regions around the world, and 1 million employees, ranking first in the chain restaurant in the world.
In addition, for example, KFC and Pizza Hut, these meals require a lot of tomatoes to make tomato sauce. There are also lettuce chains with more than 35,000 stores, so how many tomatoes and lettuce do you have to use that day?
According to the production standards of the Bison Tribe, it can only meet the use of Yum Group for no more than three months. This can't keep up with the yield, plus the Bison Tribe Sugar Heart No. 1 tomatoes, and the Emerald No. 1 lettuce is expensive. With these two drawbacks, it is not an easy job to win the Parkson Group.
Although it is difficult to win Yum, you can't deny that the quality of these vegetables produced by the bison tribe is absolutely top-notch. This can also create an opportunity for Yum Group to enter the high-end market.
In the past, people who ate hamburgers and KFC were all ordinary people, even if the whole family went out for fifty dollars, they still had enough to eat. It is a very civilian food, and those high-end white-collar workers are a little bit inadequate, and they can't reach the middle to say a more straightforward thing about the above sales, that is, they are not high or low.
Real high-income white-collar workers and CEOs who have nothing to do with their families to eat KFC! Therefore, KFC and Pizza Hut can only take the civilian route, with small profits and quick turnover. However, there is a bison tribe, and high-quality tomatoes and lettuce can completely open the door to middle-level and above consumer groups, which is also an opportunity to change the direct popularization of Parkson Group, not the opportunity to go high-end.
The cooperation between the two sides can be said to be a win-win situation, and if Novak is not in the water, the cooperation between the two sides should be very pleasant. Vegetables from the Bison Tribe are expensive, but you can go the high-end route, and a high-end burger made with only vegetables from the Bison Tribe can be sold for twenty dollars a piece.
This can attract the attention of those petty bourgeois white-collar workers, which can still generate huge profits. It can also open the door to the high-end market, who is stupid and unwilling to cooperate! Therefore, I am still more confident in the cooperation between the two sides, and after many aspects of building, I learned that Novak is holding a meeting in Los Angeles.
Because of the Walmart Group, there is a golf course at the foot of Welfare Hills in Los Angeles. At the golf course, Lefu finally met Novak, and both knew each other's purpose and understood the other's identity.
So Lefu didn't talk so much nonsense, and handed Novak a tablet laptop for the other party to watch. Sitting there watching the scenery and enjoying the Los Angeles sunshine with coffee, Novak put down his laptop after more than an hour, and then silently drank coffee while his head spun wildly.
This is a win-win situation for both parties, and with the help of high-end vegetables produced by the bison tribe, the door to the high-end consumer market can be opened. If it is missed, Yum Group will still be on the table as civilian food as before. Being able to sit firmly as the CEO of Yum Group and at the same time be a director of JPMorgan Chase, can Novak be simple?
Just think about it for ten minutes, all the gains and losses, the price paid, and the profits you get are clearly considered. Smart people talk to save time and effort, and when he saw Novak put down the coffee in his hand, his eyes were firm, and Lefu knew that he had succeeded.
Novak is the CEO of a large group, and it is impossible to make a decision in one fell swoop and needs the help of the negotiation team. So the two sides agreed to start negotiations in a small conference room at the Hilton Hotel in Los Angeles a day later. After getting Novak's promise, Lefu knew that the vegetables and corn produced by the bison tribe had finally been sold, and from then on he could sit at home and count the money.
He finally lived up to the expectations and increased the income of the entire Bison group tenfold, so that all the tribesmen became middle class. With money in hand, the family can live a healthier and happier life without panic, what are you working so hard for.
Isn't it just to bring a happy life to the people? Otherwise, why would the Bison tribe respect themselves so much. Why did he give himself so much wealth, he finally gave an explanation, and finally fulfilled his original promise.