"Dajun, how did you come up with the idea of selling breakfast lately?" Mantou returned to the dormitory the next day to find the army.

"Credit cards are maxed out. I didn't know if I was together, it turned out that women spent money, so chic and comfortable, and flowing. Those jokes on the Internet are right, women are China Merchants Bank, and we men are China Construction Bank. ”

"Hey, hey! Okay. How much money are you going to pay? Mantou laughed.

"2000, it was still lent to me by poplars. How much money can you pay for selling fritters. The army replied.

"What can 2000 do, add some chairs and stools. Brother Shu said, how about a crazy player who pays 10,000 and accounts for 49% of the shares? "The steamed bun is colorful.

"But not so much." The army was puzzled.

"Brother Shu said, the pattern is enlarged. Don't just think about opening a store. To have one next to every school in a college town. "The steamed bun pulled the poplar tree again.

"Anyway, he pays for it, so he can do whatever he says." The army was a little gloomy. I thought, I can't spend so much money, I can't make much money, and I was divided by 49%, can a small soy milk fritters open a chain store?

Mantou frowned and groaned for a moment. Suddenly laughed again: "Okay, okay, Brother Shu said again." Before you opened a chain store, all the income here was yours alone. After opening a chain store, it began to be counted as shares. What do you think? It's humane enough. Haha......"

"Did you tease me in the first place?" The army was relieved. I thought to myself, but I spent the belly of a gentleman with the heart of a villain.

"Oh, our army brother will also have times when he is angry." Mantou teased.

"Get out of the way!" The army smiled sheepishly.

……

Two days later, the army really set up a soy milk fritter shop at the door of the crazy player, and took the name "Crazy Churros".

Originally, you didn't need a name to open a fritter shop, but under Yang Shu's repeated suggestions, Dajun seemed to be a rookie in this area, and after thinking about it, it was still called Dajun fritters. was rejected by Poplar for the first time, and the suggestion was to name it "Crazy Fritters", and the first physical derivative of the crazy player was established.

Before doing this, Dajun must have learned a lot of knowledge online, and he had also tried countless experiments in the dormitory. However, when I actually started to make a churro shop, I realized that it required a lot of knowledge.

For example, the amount of oil, the time it takes for the flour to ferment, the time it takes to put it in the pot, and the processing of the oil. In short, for two or three days in a row, customers complained that it was either too soft and not crispy, or it was too old and not fragrant. On the contrary, soy milk sells better, and the students of crazy players will buy some from time to time.

The army had only been working for three days, and it was a little discouraged. smiled bitterly at the poplar tree: "Poplar." Isn't it really delicious? ”

Yang Shu has been busy with the style building of the entire street of the neighborhood committee and the transfer of other facades for the past three days, and has not asked about the situation here. After some introduction by the previous army, after thinking for a moment, he replied to the question: "What kind of fritters are called delicious fritters?" ”

The army was gagged with bitter water in his stomach, and he was speechless for a while!

Yang Shu smiled and asked three questions with a face: "Where are the best fritters in our college town?" The best business? Have you ever seen any brand of soy milk fritters? ”

The army muttered: "I have eaten almost all the fritters in college towns, and there is almost no difference!" The taste is still relatively standard. ”

"Haven't you been researching for so long? I've done a lot of experiments in the dormitory, so why is our taste bad? Poplar was a little confused.

"They're all Minggong! This thing is poisonous. Everyone smiled helplessly.

Yang Shu frowned, and said seriously: "We can't do this kind of thing." ”

"That's right! But if you don't add that, the taste will be much worse. "The army is a little discouraged.

"A product is not determined by one aspect. There is a saying that there is better than better, and there is no better than cheap. What else will determine what customers will pay for, besides taste? Poplar asked.

"It's not clean, it's not hygienic." The army subconsciously replied.

"Anything else?" Poplar asked.

"And what else?" The army is obviously a rookie in business.

"That's a lot. Environment, culture, feelings, etc. For example, a bottle of mineral water costs 2 yuan in a supermarket, but 20 yuan in a five-star hotel. Poplar laughed.

"But it's just a breakfast shop, can you start with the environment?" The army apparently did not believe it.

"Of course not! We have to focus on our main products. Poplar replied.

"That ......" army wanted to say something, but couldn't say anything.

Poplar ignored it, closed his eyes and sorted out his thoughts. Then he took out a pen and paper and made a gesture. I saw that the paper was written with one, two, and three thoughts, and continued to connect, muttering as I stroked: "Fritters, customer." Taste, method, add alum, don't make sense! ”

Then I drew a new line: "Clean, healthy, nutritious, good raw materials, tell others that I use good raw materials." But the quality of the flour is invisible to others, and others don't know whether to add Ming Gong or not, so they can only write articles from the oil. ”

A line was drawn again: "Oil, brand rapeseed oil, the cost will be higher, the charge will also be higher, after the customer unit price is high, the sales volume will be less, limited, limited time." That's all it can be! ”

"Holy! That's how you find a selling point for your products? The army exclaimed as he watched the poplar gesture and muttered.

"So be it. We don't have many people now. There are only a few hundred students during the summer vacation, and if you only target students, there will be no students in the morning after the new semester starts, and you will almost be paralyzed at that time. Poplar also ignored it and said.

"I've thought about it, so I've been waiting until the summer vacation for two months, and I still have to study hard after school starts." The army said with some embarrassment.

"Reading is good at reading! Postgraduate entrance examination is also a golden avenue. PhD students are also a platform. It looks like an individual, but it's actually a platform for comprehensive resources. It's not as good as that road, it's not as good as that road. Since you choose, it's good to have no regrets. Poplar understood the meaning of the army and relieved it of the siege.

"That's right. The problem is that if you say that you use good oil, others don't know it, let alone believe it. The army pouted.

"Hey, hey! You're relieved. The essence of marketing is to sell better. The most important thing is that no matter what means you use, you must let people know first. After knowing, let people believe, believe after making people addicted, and finally let people share. Poplar smiled.

"Seems to make some sense! So how do you let people know? Dajun asked with a puzzled expression.

"Ladies just put the oil out and pour it in front of you. In the future, the oil drums will be placed next to the store every day, and they will be placed next to them for 60 days, so that these oil drums can be made into a work of art. Pour that then, I! That scene, that guy, was quite spectacular. Poplar took care of himself in order to cheer up the army.

"Hey, hey. There seems to be some truth. Let's do it! Dajun smiled and said.

Then the poplar made a comparison in the paper upper time and limited quantity.

……

So, Crazy Fritters set up a display stand on the signboard next to it, which read: Absolutely good oil, supervise in person, once you return to the pot, you will pay 1 million in compensation.

Only one barrel of oil is sold per day, and only 300 sticks per day are sold. The first five customers are free each day and the last five customers are free.

"O army. The taste of the fritters here seems to be lacking! Laughing.

"Of course it's missing. We use good oil, and it won't go back to the pot. Of course, the fried fritters are, the better they taste, just like hot pot. We also make that flavor, but it's still health-oriented, so the taste is lacking. The army replied earnestly.

"Oh! And there are such. The trouble sounded a little fresh, and then asked: "Why don't you say that there is Ming Gong?" "Apparently I heard it privately in student exchanges.

Dajun laughed, "Poplar told me." Minggong didn't understand what others were, and he had no concept in his heart at all. I told someone about it the other day, but it didn't work much. ”

"That's not very clever compared to hot pot." Hilarious smiled.

"It's not the same. Hot pot is not eaten every day, once in a while, and most people do not have a sense of crisis. But breakfast is different, and most people's concept of breakfast is nutrition and health. Dajun explained.

"I know a lot!" It's a joke.

"It's all doing it, poplar analysis, and it has nothing to do with me." The army smirked.

"You're humble!" Laughing teasingly.

The army didn't say anything, but he smiled.

After Crazy Fritters were so positioned, they could sell about 300 poplars in one day, and the price of soy milk did not rise. A set can be sold for 3.5 yuan, and there is a profit of about 400 yuan per day.

……

The army is only a small business here, and Poplar rarely asks. Only occasionally when I have breakfast here, I chatted with the army and gave some advice from time to time.

Recently, Poplar's most difficult thing is to build a crazy player street to the local neighborhood committee. As early as when I was preparing to expand the crazy player base to 1,000 square meters, I planned to consult the local neighborhood committee to check the entire old and unfinished old street.

At that time, most of the residents of Lao Cai were migrant workers who came to work and rent houses during the construction of the university town, and after the construction of these schools in the university town was basically completed, these workers also stopped living here one after another. And this street is the old house of the Chen family, and most of the people of the same clan who have the surname Chen have gone abroad or moved to the city.

After the first University Town Network New Power College Friendship Competition, I have been discussing the entire old street, but I can't talk about it. One of the most important reasons is that although the old streets are broken, they are all main houses after all. It's okay to start a small business, but it's not okay to do it completely commercially.

Poplar scolded these old antiques for being extremely pedantic. Now that everything is changing, how long can this feeling stay? Ten years, twenty years? Things don't change, people's hearts change. The things are still there, but the people are gone! And how much more point.

Dreams are beautiful, reality is skinny. Even if Yang Shu racked his brains and tried his best to speak, it was to no avail, and the Chen clan members of the neighborhood committee were completely indifferent.

Yang Shu finally went to the neighborhood committee and opened his mouth: "If you don't agree, the crazy player will move out." ”

As soon as I heard that I had moved out, the neighborhood committee was reluctant again. It is not willing to be fully commercialized. In this way, it has been dragging on since the end of the new power of the college student network, not saying that it is good, nor that it is bad.

Poplar can only hehe! was completely driven crazy by them, and finally summed up a life principle by himself: do it, don't do it, don't do it, be happy. Do it, I'm afraid of wolves and tigers, it's a pity not to do it. The key is to keep dragging you along, all kinds of promises, all kinds of promises. Nima, this style of doing things like gains and losses, grinding and chirping, and backsliding, is the most unbelievable.

In the room, he discussed with steamed buns, Xiao Xiao and Haohao, and discussed and discussed. There is a degree of advance and retreat, seeing the situation, and when it is broken, it is the truth that the sages said early, so Yang Shu decided to move. Moved to a small village next to the university town, there are about 40 families in the small village, almost no one lives, and most of them move to the city or abroad. Those left behind are also some old people and children who miss the old days, or women whose men go out to do business. Of course, after the construction of the university town, there are still a few farmhouses and some convenience shops.

The place is beautiful, but it is more remote than the old street, and it takes about half an hour to take a bus from the central square station of the university town.

After hearing that Yang Shu explained the idea of building a network technology and cultural center here, the village chief couldn't ask for it, and boasted that all these peasant houses could be used to fully cooperate. There is no guarantee that all of the more than 40 households will be won, but half of them are absolutely fine. At the instigation of the village chief, the villagers were also willing to contract all to poplars. One is the high quality of college students, and the other is that the overall contracting is convenient for management, and many of them are empty anyway.

So, after a few rounds, a two-month renovation period was negotiated, and the rent was calculated from 11 to 11 for one year. After signing a 20-year lease contract with a 2% annual rent increase, the madman finally closed eight peasant compounds surrounded by a small basketball court and gym equipment, either three or two floors. Of course, the rent is much cheaper than that of Lao Cai, and the eight buildings add up to only 20,000 yuan per month. After buying a car, everyone thinks that even if they don't eat or drink, they will be enough to survive for a year. So, the deposit was paid immediately.