On the second day, after the poplar sobered up, Xiao Xiao reviewed yesterday's situation with him.

Yang Shu pursed his lips, rubbed the bridge of his nose, and smiled embarrassedly: "That! Kindness...... After a while, let the steamed buns manage the micro mall of the hot pot restaurant. Put the chili peppers from my hometown on top. It's called "insanely spicy"! ”

"There are not many people in the mall, who will sell?" Xiao Xiao was a little puzzled.

"Just because you don't have it now doesn't mean you won't have it in the future! It won't cost money, so let's add it first. Whether it can be sold or not, it depends on the situation. Poplar said.

"I'll do it right away. The coffee shop has been done according to your requirements during this time, and the effect has been much better. After you did these few marketing things, the bosses here often came to you, hoping that you would help them do marketing. Xiao Xiao said seriously.

"Do you want to pay for marketing services?" Poplar smirked.

"There is also the matter of the third phase of the house, which has been rented out at present. According to your requirements, it is all the cost price, and there is not a penny overcharged. And the registered company does not charge an extra service fee. Xiao Xiao ignored Yang Shu's boasting and continued.

"How many years of contract?" Poplar asked.

"All three years." Xiao Xiao said.

"Are they all students in a college town?" Poplar continued.

"Not exactly. We have a lot of our own students. They are all micro-businesses. There are also some college students who do their own studios. The storefronts on the first floor are almost still outsiders, and most of them are teahouses and nourishing their hearts. Xiao Xiao analyzed.

"Huh! We've become a nondescript place here. There is a variety of everything. I can't define the style at all, I think it's crazy style. Poplar laughed teasingly.

Xiao Xiao was also amused: "Do you want to see those bosses?" As you said last time, let them give you the operation status, and most of the merchants have done it to us. You take a look first. ”

Poplar pondered for a moment and said, "I'll talk about it after reading it!" These people are very troublesome. ”

"Finally, next week is the monthly wrap-up meeting for November. I'll summarize some of the things here, and you'll have to summarize the rest yourself. Xiao Xiao said.

"Okay!" Poplar answered.

"Then you can take your time! I'll go to the mall to call steamed buns first. Xiao Xiao finished speaking and wanted to leave.

Yang Shu stopped Xiao Xiao and said, "Wait, remember to find more materials or articles about hot pot and chili peppers." After a while, I will make a specific business model plan for the hot pot restaurant, and let them both come over for a meeting in the afternoon to discuss it. ”

"Good!" Xiao Xiao answered and left to make arrangements.

After Xiao Xiao left, Yang Shu rubbed the bridge of his nose, took out his notebook and began to compare, and analyzed to himself: What kind of money can be made? And how to earn it? If it is only from the main business of hot pot, it will definitely not be big, at most it can be done very well. The brand belongs to someone else, and the direction of the franchise chain is definitely not good, and we have no profit points in the upstream and downstream.

Although the market of chili peppers is niche, it is focused enough, customer loyalty is high, repeat consumption is high, and stickiness is enough. But it's troublesome to place an order, and you can't always let customers come to the hot pot restaurant to buy it.

How to earn it? If the 2 million cash coupon is issued, wouldn't it turn the hot pot restaurant into an entrance? After all, the brand of the hot pot restaurant is someone else's, and a single point of profit is not good after all. Chili pepper can integrate all hot pot restaurants, and it also has a certain core competitiveness. When the time comes, it will be in turn to help the hot pot restaurant.

After connecting the profit model, he stood up and paced back and forth in the room. Looking at the several business plans on the table, he rubbed the bridge of his nose and muttered: It's time to integrate all the stores into an online mall.

Then I picked up a few operating books and began to look at them. Say to yourself: coffee shops don't sell coffee, they sell the environment, it's an experience. KTV sells singing, but it's not the same as a bar. Tobacco, alcohol, and tea are sold in a relationship, and the market for college students is very small. Is it really small? In a university town of 150,000, the market for wine is not small, but you can't afford to buy high-end ones. There is no party or birthday without drinking.

Kindness! That's it, let's break through the direction of catering first, wine and chili peppers are the same line, you can try the road online first.

Then I called the owner of the tobacco, alcohol and tea shop.

……

"Boss Tree is so young! It's better to be famous than to meet. A middle-aged man in his forties, with a fat head and big ears, greeted him with a smile.

"Boss Zhang, business is good!" The poplar tree naturally greets each other with a smile.

"It's fine. It's just that there is no new breakthrough, so please come and help us with staff guidance. Boss Zhang was still smiling.

Yang Shu smiled: "How dare you guide the staff, I am mainly here to learn from you." ”

After Boss Zhang led him to sit down, he made a cup of tea. Smiled: "Try this tea, grown by our own tea farmer." ”

Yang Shu took a sip and said apologetically: "I'm sorry." I don't usually like to drink tea, and I don't know much about tea. In our hometown, we don't have the habit of drinking tea, we only drink alcohol. ”

Boss Zhang's eyes suddenly lit up, and he smiled: "I also have that mouthful." ”

The poplar was stunned. Then his face relaxed, smiled brightly, touched the melon along the vine, and said: "We will definitely not get drunk and return home at that time." But do you have any good wine? ”

"I'm here to make wine, how could I not? Enough! Boss Zhang said heartily.

Poplar said tentatively, "Where's the wine?" ”

"It's also from your Dakai's side. I made a special trip to the private wine pool. Boss Zhang said.

"That's good! All the wine you have here is our Dakai? Poplar laughed.

"Not exactly. I usually drink it myself. This kind of custom wine is not branded, and it is not easy to sell. Usually, it is only sold to some friends who know how to drink. Then there is the high-end brand wine, almost all of which go through channels. Boss Zhang gradually cut to the chase.

"Does it mean that high-end brand wine is a channel? Private Pool Wine Is Going Friends? Poplar wondered.

Boss Zhang nodded and said, "That's it for now." So. I ask you to guide you one or two. ”

Yang Shu pondered for a moment, frowned slightly, and asked, "Then there is no other marketing method except channels and friends?" ”

Boss Zhang said: "I have also done some promotion before, such as entering the hotel and doing direct sales. But the results are not ideal. And the way agents like us do it are all like this, much the same, it is already an unwritten rule. ”

Poplar continued to ask, "Then which direction do you mainly want to go?" High-end branded wines, or private wine pools? ”

Boss Zhang thought for a while and replied, "Of course we both want to leave." ”

Poplar pursed his lips and asked, "Can I only choose one?" ”

Boss Zhang said: "If we can only choose one thing, we must be making high-end brand wine." ”

Yang Shu muttered: "Then even if you have a private wine pool, you will have a chance!" ”

Boss Zhang naturally heard Yang Shu's self-talk. Suddenly his face showed interest: "What kind of theory are you?" ”

Yang Shu waved his hand and said with a smile: "It's not a theory either. If you can high-end brand wine, it means that this is the most stable place for you at the moment. I'm guessing you're all the agents who choose the brand bars. But there have been no new breakthroughs for so many years, and the mode of playing must be about the same. Will there be a chance? ”

Mr. Zhang said happily: "That's right! All I did was to get a private wine pool and see if there was a breakthrough direction. ”

Yang Shu continued to ask, "Then why is the wine from the private wine pool not as good as the high-end brand wine?" It won't be because there isn't enough wine! ”

Mr. Zhang said: "Of course, the wine in the private wine pool is better. The same quality will also be much cheaper. Your hometown is Dakai's, you must know! The main reason is that the channel only recognizes the brand, and the individual is more about the quality of the wine. ”

"Oh...... Then I got it. How do you sell your cheapest liquor? How do you sell the best wine? How much is the equivalent price in the market? Poplar thought for a moment and continued to ask.

Mr. Wu hesitated for a moment, but still said: "This is an internal price, and the tree boss wants to help keep it secret." The cheapest is 10 yuan a catty, which is equivalent to forty or fifty on the market, and the most expensive is hard to say, tens of thousands of dollars. In short, if you sell 1,000 yuan on the market, we only need about 200 yuan. 200 yuan, we are about 60 yuan. ”

Yang Shu couldn't help but be a little frightened by this profit, no wonder he was a local tyrant who made liquor. He continued to ask, "What's the difference between cheap and expensive?" ”

"There are three types of liquor, bundled sand wine, crushed sand wine, and skewer wine. It is divided into bundles of sand wine and vintage wine. The wine is made entirely from sorghum and does not have any alcohol blending. Crushed sand wine is brewed from bundled sand wine, and all the broken residues are packed together and brewed again. It's like this tea, after brewing a few dishes, but it still has a bit of a winey taste. String wine is generally made by mixing alcohol with crushed sand wine. ”

Yang Shu smiled and said, "Our 10 yuan is a string of wine?" ”

Boss Zhang said: "We never do this kind of thing. The worst is also crushed sand wine. ”

Yang Shu continued to ask: "What is the difference between sauce fragrance, strong fragrance, and light fragrance?" ”

Mr. Zhang said seriously: "You must not drink fragrant and fragrant wine." It's all blended. Be sure to go with the sauce fragrant wine! ”

The poplar groaned for a while, and then there was no longer any problem. Then the two talked about some others and praised each other.

After drinking some of Boss Zhang's good wine at noon and introducing how to distinguish good wine, Yang Shu went back to discuss the next shopping mall with crazy players.

After some instigation by the poplar, the three of them asked all kinds of questions. Poplar naturally answered them one by one, and then they followed Poplar's policy.

After everyone went out, Yang Shu took out Boss Zhang's business plan and carefully consulted it. After a while, he said to himself: high-end wine will definitely not work in a college town. 10 yuan a catty, 250 ml is equivalent to 2.5 yuan a catty, even the cheapest pot head wine is 5 yuan a bottle, and then counting the premium after entering the restaurant, it is about 8 yuan, it seems that there is still a market. However, the profit of the customer unit price is very low, and it only depends on the volume.

Poplar dragged his chin with his thumb and rubbed his index finger against the bridge of his nose. After thinking for a while, I wrote the names of several fruits in the notebook: bayberry, prickly pear, walnut, wolfberry, pear, apple, rose, white grape, black grape. immediately picked up the phone and called Xiao Xiao back.

"Why don't you go and see how these fruits are sold on the market right now?" Yang Shu said seriously.

"Why are you making fruit again?" Xiao Xiao was surprised.

"I didn't say I was going to do it, I just asked you to ask for the price. The purchase price and the market price, all kinds of varieties are understood. The cheapest ones pay attention to one or two. Poplar didn't explain either.

"Okay. Go now! Remember this month's summary. After communicating in the hot pot restaurant last time, the team atmosphere is much better. However, there are still 16 people who have not completed the military order so far. What to do, think for yourself! Xiao Xiao turned around and left.

Yang Shu frowned slightly, and thought: 16 people? It's really that the knife is rusty if it is not sharpened, people must fall behind if they don't learn, it is easy to go from thrift to luxury, and it is difficult to go from luxury to thrift. Then he sighed secretly: It seems that this time we must "release the military power with a glass of wine"!

……

On the second day, the steamed buns made the online mall, and Yang Shu went to the old street base. More than a month has passed, and this is the first time he has been here. It's not a big change, it's just that there are a lot more students here than before. Since paying tuition fees and giving away shares, these students not only do not spend money to study, but also make money, and there are dividends every month, almost all the training institutions related to the network around them. Of course, there are dividends every month, and it is also a plan adjusted in such a special way, although the dividends are not much, but others are really down-to-earth when they see it.

After greeting Nick and the others one by one, Poplar went to communicate with Mantou.

The steamed bun has also improved a lot from its recent state, and after Nao Hao figured it out, he no longer couldn't see Nao's appearance to the poplar as before.

After knowing that the poplar tree was coming, the trouble came back from outside. As soon as I entered the house, I first had some mysterious communication with the steamed bun's eyes, and then I greeted the poplar tree.

What kind of people are poplars? Such a subtle performance did not escape his eyes, but his face pretended not to know, and a slight smile was regarded as a greeting. Later, he continued to discuss the suitability of colors, collocations, articles, and keywords with steamed buns.

Seeing that Yang Shu ignored him, his mouth curled. He smiled and said something that made him vomit blood immediately: "Boss Tree." I finished eating the chili pepper that someone else took back last time. Let you prepare some more, and come over and get them when the time comes. They said that you had kissed them and that you were responsible. As for who to choose, it's up to you! The sisters wouldn't mind. ”