Chapter 243: Hold Huashi's thighs
PS: THANK YOU FOR THE MONTHLY PASS OF KINGLOVENA AND BABOON 333. Thank you for the reward from the book friend China Raul. Ask for commuter passes and recommended tickets. The chapter number of the previous chapter is wrong again, and I still can't change it, so I'm speechless......
Lu Mingyue naturally didn't know that Shi Zhihui was now doing private work for Fang Mingyuan mysteriously, and Fang Mingyuan naturally wouldn't say anything like that.
However, with this line of thought proposed by Fang Mingyuan, with Chai Yan and the three of them, the relationship in the capital, it is not difficult to find a production company again.
"Mingyuan, although the company's reputation is now out, there is still a long way to go before you gain a firm foothold in the advertising industry in Beijing, and you are also an important shareholder of the company, so you don't have any ideas?" Chai Yan easily sandwiched a chopstick dish for Fang Mingyuan.
Lu Mingyue and Mei Dongze turned their gaze to Fang Mingyuan at the same time, this was their main purpose for asking Fang Mingyuan to come today. The entry of this industry is due to Fang Mingyuan's proposal, and now the company has been established, and the first shot has been fired, but how to develop next, but they don't know what to do. If you continue to develop step by step, it seems that you can do it, but it doesn't show any difference. Since they want to do it, these people naturally want to be the most haode among their peers.
Fang Mingyuan smiled confidently, when he learned that Chai Yan and they had asked him out, Fang Mingyuan thought that there would be such a problem. "I think the most important thing for us now is not to rush to develop business, but to have a good relationship with Huaxia TV. That's the most important job right now! ”
The TV industry in China is hierarchical, and each level of TV media represents a layer of administrative authority, and the influence of their voices in the audience is very different. Among the thousands of TV stations, Huaxia TV can be said to be at the top of the pyramid, followed by provincial, city and county TV stations. It is precisely because of this position at the top of the pyramid that China Television has formed a monopoly position in China's domestic television network.
The first-level media represents different first-level authorities, and there is only one national television station, and it is official, so as the only national television station, China Television has a policy background that is incomparable with other television stations. It even monopolizes certain resources such as news, sports, big events, TV dramas, etc. This long-term information authority has made it the brand image of high-end media, which is also an internal reason for the continuous rise of China Television's advertising revenue in the future.
In Europe and the United States, there are often several TV stations that can cover the whole country, and this industry also has an average profit margin, the market spontaneously adjusts, and free competition. But in Huaxia, Huaxia TV doesn't have to worry about this at all. In particular, TV-1 is an unshakable leader among many channels due to the existence of programs such as "News Network." Therefore, for enterprises in China, the advertising price can only be unilateral, and it is a helpless choice for many enterprises to exchange ultra-high costs for a momentary sensational effect.
Ninety years of China, advertising business can be said basically, is still in the initial stage of development, for the importance of advertising, these domestic businesses, manufacturers, the attention is far from enough, not only them, even the TV station itself, for the advertising can bring profits, there is not an exact awareness.
In the case of Huaxia TV Station, the well-deserved leader in the Huaxia TV industry, the first commercial advertisement, in the previous life, it was not until 92 years that the advertising revenue exceeded 100 million yuan, as for those local TV stations, let alone those local TV stations. Today's TV stations live more on the financial allocation of the KAO state. This situation was not until the mid-nineties, when the emergence of the king of Huashi standards,
Fang Mingyuan has always had an impulse to rush to the director's office of Huaxia TV Station, shoot a price of 100 million yuan per year, and win the advertising time of Huaxia TV for ten or twenty years in one go, even if he promises him again, the advertising fee will increase by 10% every year, this is a deal that is not worth losing. You must know that by 2010, CCTV's advertising revenue exceeded 10 billion yuan. Won't you make a lot of money by then, and your mouth will be full of oil?
Of course, this is just a matter of thinking. If you really want to do this, it is estimated that when the time comes, even if Huaxia TV Station does not say anything, there will be people from the State-owned Assets Supervision and Administration Commission or a relevant department who will come to the official face to ask them to revise the contract and increase the fee paid to Huaxia TV. Otherwise, the big hat of the loss of state-owned assets may be buckled on oneself. No matter how big the cake is, you have to leave room for others, unless you are state monopoly capital!
Therefore, Fang Mingyuan can only retreat and have a good relationship with Huaxia TV, so as to ensure his status in the advertising industry - even if the advertisements you make are rubbish, as long as you can guarantee that you are on Huaxia TV, then there will also be a large number of companies waving tickets to beg you to make advertisements for them.
"This ......" Chai Yan was stunned for a moment, and said decisively, "I agree, since everyone has partnered to open this company, then the resources at hand will naturally be merged into the company. ”
"I propose that when the dividend is distributed at the end of the year, this part should be listed separately and compensated separately." Fang Mingyuan wasted no time in adding.
"Well, we agree!" Lu Mingyue and Mei Dongze exchanged glances and agreed one after another.
Although he was a little reluctant to hand it over like this, he thought that Fang Mingyuan only had 20% of the shares in this company, but his three accounted for 60%, which could be said to be in a controlling position, that is, the remaining 20% was all finally attributed to Fang Mingyuan, as long as the three worked together, they could grasp this company. But the two also understand that Fang Mingyuan's small share also means that he can withdraw his hands at any time, and he can stop doing it if he wants to, without Fang Mingyuan, it may be no problem to make money, but if he wants to excel among his peers, it will be difficult. At least, the public service announcement, which became an instant hit, made them truly aware of Fang Mingyuan's ability.
Now, in addition to the eggs laid by the poultry, such as eggs, duck eggs, and goose eggs, other bird eggs such as wild duck eggs, which used to be eaten, are completely extinct. If the adults in the family want to eat, they must also secretly avoid the children in the house, otherwise these half-grown teenagers and girls will make endless noise with you, saying that adults have no love and do not know how to protect wild animals. It can be seen that this advertisement is deeply rooted in the hearts of the people.
And Chai Yan has already agreed to put the relationship in the hands of the Chai family into the company, so why should she be this wicked person.
Fang Mingyuan saw the hesitation of the two of them, but he didn't care, if he needed to, he could connect with many celebrities in the domestic sketch cross talk industry, as well as Hong Kong singers and movie stars, and act as a spokesperson. Although it is said that at present, the acceptance of Hong Kong and Taiwan movie songs by people in China has not yet reached its peak, but the number of fans in the country is also extremely amazing. Fang Mingyuan couldn't help but have some fantasies, if he could bring the Four Heavenly Kings or his elder brother to the current spokesperson, it would cause a sensation......
"Aunt Chai, our company got off to a good start, and the first shot was fired in the advertising industry in the capital, which shows that everyone has made a good start. However, getting off to a good start doesn't mean that we can put our knives and guns into the warehouse from now on, put them in Nanshan, and lie down on the results and eat the old book. We must take advantage of this influence to continue to launch new, influential, pleasing and well-known brand advertising. Fang Mingyuan continued.
"Wait, wait, Mingyuan, you mean ...... Are we going to advertise for those manufacturers who have become famous? Mei Dongze said strangely, "Those brands that are already well-known throughout the country, those time-honored brands, they still need to advertise?" "In this period of China, the concept of wine is not afraid of deep alleys is also widely known, especially those time-honored brands, because they have a reputation in various industries, so they do not pay much attention to advertising. On the contrary, those new companies and enterprises, in order to improve the popularity of companies and enterprises, quickly open up the sales market, pay more attention to advertising.
"Yes, most of the companies and enterprises that come to negotiate advertising business are emerging companies and enterprises that have only been established in recent years, and there are very few time-honored brands and old brands." Lu Mingyue also agreed, he stood up, pulled out two pieces of paper from the briefcase beside him, and pushed them in front of Fang Mingyuan. Fang Mingyuan picked it up and glanced at it, and it was a list of companies that had come to negotiate advertising business in the near future.
"These are all companies that have reached an agreement and have not yet produced finished products, or are still negotiating, you see, which of them can be regarded as a well-known brand?" Lu Mingyue said helplessly. He understands that Fang Mingyuan's intention is to obtain advertisements from several well-known national brands, so as to make a high-quality signboard in the advertising industry in Beijing. This is like a newly built shopping mall, if those well-known manufacturers in the country are vying to settle in, then for those unknown brands, the attraction is naturally more obvious. Although Fang Mingyuan's idea is good, it is not realistic!
Fang Mingyuan flipped through the two pieces of paper, and sure enough, as Lu Mingyue and Mei Dongze said, he didn't see a brand that he could feel familiar with.
"Ahem! Do you know about Kodak in the United States? Fang Mingyuan cleared his throat and said. V