PS: Thank you for the monthly ticket of cachexia of the book friend, and the reward of the book friend China Raul.

As early as 1982, Kodak set up an office in Beijing and exported film to China. And because Chai Yan's family background is very good, they all have cameras at home, and even more than one, so for Chai Yan and them, Kodak is no stranger.

"Of course I do!" The people present nodded one after another for some reason, and even Mei Yuanwu, who had not spoken, was not left behind.

"You don't want Kodak to advertise in our company, do you?" Chai Yan was the first to react and made her debut. Everyone looked at each other, and then there was an uproar. Eastman Kodak Company, referred to as Kodak Company, is the largest manufacturer and supplier of imaging products and related services on Shijie, with business in hundreds of countries and regions around the world, and tens of thousands of employees worldwide. It is headquartered in the state of New York, United States, and is a publicly traded company listed on the New York Stock Exchange. Kodak, as Shijie's first integrated photography company, developed a market for amateur photographers. By controlling the production and printing of film, Kodak firmly controlled the U.S. market, and it was difficult for domestic and foreign competitors to shake its position. Kodak Film is arguably one of the most successful film brands on Shijie, known for its excellent color rendering, vivid imaging, and archival life. For many years, it was the preferred choice for print media. Such a multinational group company, its influence in China and the world, can be said to be far beyond the Chinese enterprises, if it can become their own stable customers, then no matter where to go in China in the future, the company's salesmen can be full of confidence.

But as a multinational group company, can Kodak's office in Beijing be able to look at the works of its newly established advertising agency? Chai Yan, none of them are sure. This American company is not as good as a domestic company, everyone can't pull a relationship, find a way, put pressure on the manufacturer, if people really ignore you, there is no good way. Unless you want to make a scandal! But in that case, there will be no good fruit to eat! For this, Chai Yan couldn't be clearer.

"This is not easy, these American devils are so cunning and ruthless, if they want to take advantage of them, they have to be mentally prepared to suffer big losses." Mei Dongze frowned. Since the reform and opening up, Huaxia, which has practiced the Jihua economy for decades, has encountered this group of gringos who have played the market economy for hundreds of years, and naturally it has been defeated again and again. Sometimes I even think that I have taken advantage, but after some time, after careful consideration, I will realize that I am the one who is wronged. Not to mention taking advantage of others, it's already very good if you don't lose money.

Mei Dongze and the others have never heard anything like this over the years, so they are a little jealous of this foreign devil in their hearts. In the final analysis, it is the domestic companies and enterprises that are not familiar with the business rules under the market economy that can be taken by foreigners.

"It's not easy, but once you win it, the impact it brings is also very amazing." Lu Mingyue and Mei Dongze thought of the difficulties, but Chai Yan saw the benefits. Looking at Fang Mingyuan's eyes, he was immediately filled with appreciation. In fact, this diplomatic activity also has something in common with commerce, just like when China and the United States formally established diplomatic relations, the number of countries with which China has established diplomatic relations immediately greeted a leap -- if the boss is taken, those client countries will naturally not be a problem. The same is true of the establishment of diplomatic relations between the Soviet Union and China in those years.

Mei Yuanwu and the four of them now didn't care about eating and drinking at all, and when they looked at Fang Mingyuan's eyes, they almost jumped out of the little star.

"Are you sure?" Lu Mingyue pondered for a moment and said.

"It's hard to say if you're sure, but you might as well try. Even if Kodak doesn't like it, we can't lose much money. If you like it, we'll send it. Fang Mingyuan smiled slightly. In fact, if it weren't for the Carrefour supermarket branch in Beijing that was still under construction, otherwise an advertisement in the company in the name of Carrefour supermarket might have been able to play a similar role. Today's Carrefour supermarket is completely famous in the supermarket chain industry in China. All over the country, businesses that intend to enter the supermarket chain industry are like carp crossing the river to inspect the Carrefour supermarket branches in Qinxi Province, either explicitly or covertly.

"You have to be sure of everything to do it, and although it is a steady growth, you will also miss a lot of opportunities. Since Mingyuan came up with this idea, then you might as well try it! Chai Yan slapped the table and said, "Looking ahead, mother-in-law, mother-in-law, how can you look like a man!" You say no, Mei Dongze. “

Mei Dongze smiled bitterly: "Sister Yan, why do you have to pull me, I don't support it, it's okay if you don't oppose it." Chai Yan was not afraid that Lu Mingyue would not be happy when he heard it, he didn't want to wade into this troubled water.

Lu Mingyue also shook his head with a wry smile, in fact, he didn't care about those costs, but that this official had been in office for a long time, so he naturally had to think about more things, and it was common to think about defeat before he said anything.

"Okay, one abstention, two votes for, one vote against, then it's decided!" Chai Yan set the tone.

Of course, Fang Mingyuan has already thought about the belly case, in the previous life, the advertising of Kodak film was deeply rooted in the hearts of the people and left a deep impression on people. Kodak's early advertisements in China were mostly about easy-to-shoot scenes and family life such as children, dogs, and friends. Among the "three Bs" of modern advertising creativity, that is, babies, animals, and beauties, Kodak accounts for two "Bs". Kodak's film advertisements often freeze the scenes of the warm lives of several ordinary people. It also makes people have a warm feeling for Kodak products.

For example, Fang Mingyuan has a deep impression of an advertisement: a little boy in pajamas, standing in the bathroom at home squeezing toothpaste, squeezed the toothpaste on his face; In the kindergarten, the children played games, and the little boy dressed as a tiger in a tiger skin suit suddenly fell off his pants when he was jumping; A little girl bathing a puppy in the courtyard and smiling happily while playing with the puppy. These three short stories are full of childlike fun, the first child's instant consternation, the second child's momentary embarrassment, and the little girl's innocent smile are all frozen in an instant, making people both love and pity, happy and warm, full of rich life interest, which naturally makes the audience unforgettable.

Kodak is striking at the heartstrings of consumers by promoting this memorable moment. Coupled with the narration of "This is the Kodak moment, don't let it slip away" and "Kodak strings together every moment", in the moving scenes, these advertising slogans are deeply rooted in the minds of consumers, so that consumers naturally associate happy time with the name "Kodak".

As a result, Kodak film sales have been firmly at the top of the list in China, suppressing Fuji to the bottom of the list. Of course, there is also Huaxia's own brand Lekai!

Lu Mingyue and they couldn't find Shi Zhihui, but Fang Mingyuan grabbed him with a phone call.

As soon as Shi Zhihui sat down, he talked endlessly about the preparation of "Bright Sword". "I have already chosen the filming location, it is only 180 kilometers away from the capital in Hebei Province, and now I am short of Li Yunlong, the protagonist, I have picked several people, but I can't play his ruffian......"

"Wait, wait!" Fang Mingyuan shook his hand again and again, "Brother Shi, I didn't invite you here today for this matter, I have one thing here that I want to ask Brother Shi to help, borrow the most haode personnel from your company, and help me shoot an advertisement." ”

"Advertising?" Shi Zhihui was a little surprised.

"Advertisement! A TV commercial! Fang Mingyuan handed over the advertising plan and said, "You are an expert, see who you need, you have to be the most haode, don't worry about funds, I only pursue results!" ”

"There is no problem with this, I will definitely dispatch the most haode production personnel in the company to ensure that Fang Shao is satisfied!" Shi Zhihui took the advertising plan provided by Fang Mingyuan, and after reading it for a long time, he said in a loud voice, "It's really a warm lens, if you have a camera at home, you will definitely smile knowingly, such haode creativity is really not something that ordinary people can come up with." "He has been in this industry for several years, although he doesn't necessarily have much haode production level, but this vision has been sharpened. Just thinking about it in his heart, Shi Zhihui can imagine the effect of this advertising video. It's definitely a classic advertisement.

"Fang Shao, take the liberty of asking, which film company is this an advertisement for?" Shi Zhihui hesitated for a moment and said.

"Well, I'm going to show Kodak's office in the capital." Fang Mingyuan said casually. Although Shi Zhihui didn't deal with much, he could be regarded as his own person, and Old Man Su had also reminded himself that he had the opportunity to help him, so Fang Mingyuan didn't hide it from him.

"Kodak?" Shi Zhihui was stunned for a moment, and said a little depressedly, "It turned out to be them." ”

Fang Mingyuan noticed Shi Zhihui's mood changes, and couldn't help asking, "What's wrong?" What's wrong with that? ”

Shi Zhihui was a little unspeakably for a long time before Zuihou said it. It turned out that he saw that this advertising idea was good and wanted to introduce it to Lekai. There is a brother of his in the company, who is now in charge of sales in the capital, and the two of them are iron buddies. Every few days, it's all about getting together for a drink and a conversation.

"Kodak and Fuji have pressed Lekai to death in the past two years, my brother is responsible for sales, and it is difficult to improve performance, I also think that this advertisement will definitely help their sales, and it can be regarded as helping him, besides, I am also thinking about whether I can support domestic products first!" Shi Zhihui looked at Fang Mingyuan's face and said in a low voice. V