Chapter 411 High-Price Strategy

With the support of the municipal government compound, Zhao Ming can clearly feel that the phenomenon of some manufacturers not working hard is obviously gone. Pen | fun | pavilion www. biquge。 info

Some manufacturers have cooperated with them before, but they have gone to explain to the Bright Group, and some even plan to secretly delay the delivery time and so on. In short, he just wants to bring down the Wind Emperor.

However, after the leaders of the city government compound greeted them, these manufacturers worked overtime to complete the tasks on time and in quantity, and they no longer dared to mess around.

Their industry is in Guangzhou, and if it is messed up, it may offend the leaders of the city government compound in minutes. And those manufacturers who didn't care about it before only realized at this time how rebellious Zhao Ming's connections were.

At first, they thought that Zhao Ming was easy to bully, so they all joined forces to go to the Wind Emperor, planning to terminate the contract, if Zhao Ming hadn't been tougher, and he also had a first-hand contract. Otherwise, the Wind Emperor may really lead to the eventual bankruptcy failure because of their lack of determination.

Fortunately, everything was discovered in a timely manner, and it was also solved smoothly. The Wind Emperor has survived this difficult time without any danger.

The Bright Group will definitely not give up, and may even find a bigger leader to talk about it, but at that time, the fan of the Wind Emperor has been successfully listed, and it is useless for those leaders to suppress it.

September 15th!

Among the Wind Emperors, Zhao Ming is directing the workers in the packaging workshop to carry out the final packaging of the products.

This is the last batch of products that are pre-shelved, and as long as they are packaged and sent to major stores, they are all set.

There have been fans for secret transportation before, but the main transportation stores still have a good relationship with Zhao Ming, and the bosses are also more reputable.

Because these people have arrived, they will wait for his order to carry out a unified sale. And before that, they were responsible for keeping secrets.

Some stores did not accept Zhao Ming's invitation, because they had already cooperated with Bright Group and were responsible for retailing Bright Group's electric fans.

Knowing that stores and supermarkets are such a sales channel is not only the Wind Emperor, when Zhao Ming used them to sell freezers, countless manufacturers saw business opportunities and chose such a road.

It is only recently that the Bright Group has found a store to sell, although it is late, but there are still many people who are willing to cooperate with them.

After all, Bright Group is a big brand, and it is the only fan manufacturer in China, hanging their name, and then using the store's platform to sell, is beneficial to both parties.

And Zhao Ming chose the store for sales, which had been planned from the beginning, and he had also said hello.

However, there are not many people who are willing to continue to cooperate with him and sell, but there are many of them. Basically, it is a store with a little scale, or Zhao Ming's first choice, because it can have a good publicity effect.

These stores are willing to cooperate with him, which is also the affection accumulated in the past, and they are not afraid of offending the bright group, so they choose to cooperate.

There are even stores that cooperate with the Bright Group and the Emperor of Style. Because Zhao Ming said that although their products are also fans, the style and shape are very different from those of the Bright Group, which is an alternative electric fan.

Since they are different types, they are naturally willing to cooperate.

However, some of them are unwilling to cooperate, and generally these people, Zhao Ming will ignore them for the time being, and they will definitely come to buy goods when the time comes.

As long as it's safe to go to market and sells well, that's enough.

At the door of the packaging workshop, Gu Hongyan was talking to Zhao Ming.

Gu Hongyan frowned slightly, and said, "Master, do you really plan to pay twenty yuan for a page fan, and even the clip fan is so much money?" ”

Zhao Ming said with a strange face: "What is a lot of money?" Why would you think it's a lot? You must know that the ceiling fans of the Bright Group are eighty, and although there are not so many standing fans, there are also sixty. We're only charging twenty, so it's cheap, okay? ”

"You're here, what's going on with us, can I still not know? The cost of making a turning fan is only six yuan, and we doubled the price and sold it to the store, but you let the store sell it for twenty yuan, which is not authentic! Gu Hongyan said dissatisfied.

"Hehe, so how much do you think it should be worth?" Zhao Ming said with a smile.

Gu Hongyan replied very seriously, it seemed that she had made precise calculations, and said: "We should double it, but the store earns more than us, which is unreasonable, and the pricing of normal commodities is also regulated, this kind of product is fifteen yuan at most, and this is also very expensive, and the store can also make a lot of money, why do you still sell it for twenty?" ”

Zhao Ming smiled and said nothing, but Gu Hongyan couldn't bear it, and said: "And the cost of the clamp fan is lower, the manufacturing cost of four yuan a unit, we also sell it to the store for twelve yuan, and you let the store sell it for twenty, which is very unreasonable." ”

Zhao Ming shrugged his shoulders and said, "I think it's very reasonable, there's no reason to have more money and not make money, right?" ”

Gu Hongyan said: "It's not that we don't make money, twenty we can actually lower the price a little, and we can make more money with small profits and quick turnover." Besides, it's okay for us to sell to stores at the same price and let them sell at a lower price, anyway, we can make so much money and win a cheap title

"Cheap is necessarily good, right?" Zhao Ming suddenly became serious and said, "You're right, in fact, we can make the price lower, but that's not appropriate." The target audience of our product is mid-to-high-end, mid-range income. The price is just right, and it has implications. ”

Gu Hongyan was puzzled and said, "You charge too much, but it has a meaning?" ”

Zhao Ming nodded solemnly and said, "The Wind Emperor's money is all from me, but I don't have too much money to put into production." After this sale, there will definitely be a big production, but there is no money, and it is useless to just have orders, so we need to plunder at a high price. When other competitors also come into this line, the price of the product can be lowered. ”

Gu Hongyan himself is very smart, and after listening to Zhao Ming's explanation, he also understood it all of a sudden, and his eyes lit up.

Fenghuang no longer has much money for production, and this time it is put on the shelves at a high price to grab market share, which can effectively replenish funds. Moreover, this kind of pricing can also improve the popularity of Fenghuang and attract the attention of middle and high-end income people.

Even people with upscale incomes will have a lot of people come to buy and will buy whenever there is a need. Because the price is not cheap, they will not feel that the price is dropped.

As for the low-end income, after a period of time, after the Bright Group and other companies that follow the trend also produce similar products, they will reduce the price, and they will be able to afford it.