Truth be told, high-stakes strategies may seem, but they often work wonders. Pen, fun, pavilion www. biquge。 info

Gu Hongyan is a person who understands things, she instantly figured out the joints, and she no longer worries about the price.

Although the high price is difficult for them to retain those low-end income guests, in fact, their cost is not particularly low, and if they really take care of these low-end income guests, their price is also about ten yuan.

As a result, both the Wind Emperor and the store have very little profit, and ten yuan is also difficult for low-end income earners to buy. Rather than this, it is better to open the market of mid-income earners first, and at the same time make enough money.

When the number of market entrants increases, ordinary people will be able to afford it, and there will be no discrimination or differentiation.

In fact, this strategy is very suitable for today's Fenghuang, mainly because the number of electric fans sold by Fenghuang this time is small and the product quality is excellent. The main purpose is to build a brand and make a lot of money.

If the quantity is small, it will not cause waste, and if the quality is good, there is no fear that others will not choose them. As long as it is sold, it can also start the brand and make a lot of money along the way.

However, Gu Hongyan understood Zhao Ming, and the owners of those shops did not have such a good understanding.

In such a short day, Zhao Ming received more than a dozen calls from partners, all of whom were shop owners begging for price reductions.

Zhao Ming just couldn't help laughing, the payment he received was actually the same, but let them sell at a high price, and it was those stores that made more money, and they were not happy?

They really don't want to!

Zhao Ming's high-priced sales are to make a lot of money and start the brand, and he also knows that he will definitely be able to sell, so he is not worried.

But the owners of those shops, to be honest, were willing to accept Zhao Ming's request for cooperation, which was already very risky. They saw this new type of fan and thought it was novel, but the market sales were unknown.

At first, they thought it should be very expensive, but the single purchase price given by Zhao Ming was so low, they felt that according to the normal pricing, it seemed that it should be lower, so that it could be suitable for all groups of people to buy.

The idea of these shopkeepers is simple: to sell something, preferably for everyone.

However, Zhao Ming's positioning of these fans is even more accurate, and he has already positioned them as mid-to-high-end earners, so that high-priced sales do not have to worry about customers.

As for why the price is so high and it is convenient for the store to make money, it is because thirty percent of the electric fans produced by Fenghuang are sold in Sealand department stores.

Other stores should only be able to sell for a week, but the goods for Sealand Department Store are enough to sell for a month!

This is the fertilizer water does not flow into the fields of outsiders, the price is high, and Zhao Ming's income is also higher, although the money earned is not in the Wind Emperor, but it is still in his Zhao Ming's pocket.

"Mr. Zhao, I think this price can still be negotiated, in fact, it is most appropriate for our store to set the price by itself, you are one-size-fits-all, and all the prices are given to death, and the price is so high, it is really inappropriate." The boss of Shenzhen's largest chain store complained with a wry smile.

"Mr. Zheng, it seems that you are very unprofessional when you say that." Zhao Ming smiled: "If the price is set higher, isn't it still you who make more money?" Because the ex-factory price has been determined, I will not change, if you sell at a reduced price, you will make less money in the end, you still don't want to kill me? ”

Mr. Zheng hurriedly said: "No, no, it should be able to sell well at a reduced price." Your fan looks peculiar, we also tried the wind, it's really good, but after all, it's a new product on the market, and the price is so expensive, it's hard to sell. ”

Zhao Ming didn't speak, he tried to persuade Zhao Ming, and said bitterly: "I know your intentions, and I plan to make a big profit, but if you can't sell it, isn't it a loss?" ”

Zhao Ming shook his head with a smile and said, "Mr. Zheng, it's not the first time we've cooperated, when do you think I missed it?" If you choose to cooperate with me, are you more optimistic about this product than about me? ”

Mr. Zheng was silent, to be honest, he was optimistic about Zhao Ming, and he said that businessmen seek profits, but some businessmen value favors more than business, and there are even not many people in this category. Mr. Zheng is such a person, he has not seen the electric fan, and he has already decided to cooperate with Zhao Ming.

These store CEOs who are willing to cooperate with Zhao Ming also have this mentality, optimistic about Zhao Ming, so they have confidence in Fenghuang's electric fan.

But they are also ready, if the fan doesn't make money this time, they don't blame Zhao Ming, they just won't sell the products of the Wind Emperor anymore, and the Wind Emperor won't blame them at that time, and Zhao Ming still owes them a favor.

Nowadays, although the trend of domestic stores is moving towards the direction of a hundred schools of thought, each of them is developing well, but if it is said that the most potential for development, or has always been at the forefront, it is not the largest or the most chain stores in China, but Zhao Ming's Sealand Department Store.

Zhao Ming's store has always had unlimited potential, not only because the store is famous as the first department store in China, but also because it is always thinking about innovation and serving customers, and it has been improving, and every time it has made great progress

It's fair to say that Sealand has always been at the forefront, and that's where stores want to emulate and learn. Therefore, many shop owners are reluctant to offend Zhao Ming, because they want to learn Zhao Ming's latest management technology at all times.

This is so important that it can even make the difference between life and death for this store.

This is not a joke, there were many stores opened in stores with less foot traffic before, but after studying some business models of Sealand department stores, the customer service was good, and a lot of new products were added, and it came back to life all of a sudden.

These seem to be very simple, and it seems that you can come up with them yourself, but many things are made and you think it is simple and easy to see in your eyes. In fact, let yourself think about it, but you can't think of anything.

In the end, Mr. Zheng hung up the phone, but Zhao Ming still didn't convince him. But although there is no persuasion, it doesn't matter, anyway, you have to listen to him in the end.

Then some stores called and came out with various excuses, all for the sake of selling at a reduced price. But in the end, Zhao Ming still refused to agree, and he was not interested in explaining.

Some people asked for their stores to sell at a reduced price, but he didn't say yes. These new products, if the price is different because of the region, will easily lose credibility. Moreover, his electric fans are mainly sold in the southern region, and the span is not large, so they must be sold at a unified price.