Chapter 127: The Source of Faith (4)

Ye Kai's reason for objection came from the photo Hans brought out, which showed a model with the car logo divided into two parts, the car logo was diamond-shaped, the upper part was on the hood, and the lower part was on the grille. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

Let Ye Kai look at it uglier and uglier the more he looks, and the more he looks at it, the more awkward it becomes.

The car logo is a unique diamond-shaped structure that intersects with the red and white of Bremen, so I won't complain for the time being. However, the whole is depicted with convex lines, and the diamond-shaped logo indicates the white triangle area, and countless steel bars are made with steel wires like rain in the comics, which looks like a helmet wearing a mask in the Middle Ages.

In particular, the brand name of BORGWARD, the Hans family imprint, is retained in the middle, which makes Ye Kai even more unacceptable, is this a joint venture or a family business? And this brand has long since disappeared for many years, and it is definitely not okay to call it Borgwald.

The two men began a tug-of-war, one said that it was to restore the glory of their ancestors, and the other said that this car logo was not fashionable, and in terms of Oriental aesthetics, this car logo looked very incongruous when placed on a newly designed car.

In the end, no one could convince anyone, Ye Kai had to take the pen and paper again, draw the front face of the car, and then handed the pen and paper to Hans and said, "Do you think the previous car logo is suitable for the position on it?" ā€

Hans took the pen and paper excitedly, and was about to draw the car logo on it, just when the pencil was about to fall on the paper, Hans hesitated, at this moment, he felt that he had taken it for granted, this diamond-shaped car logo is not suitable for the front face, because the distance between the two grilles is very close, there is no place to accommodate, and although there is a position at the hood, it is also inappropriate, because the inverted figure-eight convex line area, put a diamond pattern, very abrupt and incongruous, it looks like a round car logo is more appropriate.

Ye Kai looked at Hans's hesitation, and decided to add another fire: "If it weren't for Bremen's face, why would your family have fallen here, you made a car logo with the symbol of Bremen on that land." But Bremen has left you with pain and shame! Now that it's decided, why perpetuate the logo that remembers the pain and shame? Why not redesign the new logo and start all over again? ā€

Ye Kai knew that in the 21st century, the Borgward family joined hands with Huaxia Enterprises to restart Borgward's resurrection journey, redesigned the car logo, inherited the original classic diamond-shaped shape and red and white tones, and retained the family mark BORGWARD brand name in the middle, incorporating more modern elements.

At the same time, the president of Borgward also announced the future brand name of Borgward in the Chinese market - Borgward. The "treasure" in the name is the same as "BORG", which means preciousness and status, and "Wo" is the same as "WARD", which means abundance, moisturization and abundance.

Therefore, to be precise, Borgward at this time should be called Borgwald, but this name is too long, and Ye Kai is still used to being called Borgward according to the name of his previous life.

Perhaps it was Ye Kai's last words that became the last straw that broke the balance in Hans's heart, although it was an obsession to continue the tradition in his heart, but thinking of the decline of the Borgward family, Hans suddenly lost the idea of sticking to the concept and not letting go.

"Ye, I have to admit that what you said makes a lot of sense." Hans, who had figured it out, spoke with difficulty. "Borgward has indeed been glorious, but it has been deeply betrayed and hurt by the people and things it trusts most. We should forget the glory of the past, forget the damage of the past, and start over again, so what do you think is the name of our company? What kind of logo to use? ā€

"The name of the company is Borgwald Automotive AG." In order to comfort Hans's fragile heart, Ye Kai directly used the surname of the Hans family as the name of the company. "I think people should remember not the car logo that bears the betrayal and shame, but the family that owns the surname Borgwald and his great contribution to the automotive industry in Germany and the world."

Ye Kai came as soon as he opened his mouth to say that he didn't want money, so Hans took it seriously, so Ye Kai won Hans's favor again.

"The company has a name, but in order for people to remember it more easily, it needs to be externally abbreviated." Ye Kai continued. "The name of the company is 'Borgwardautomobilemanufacturing.AG', and the abbreviation takes the B and A of the first word, the O and M of the second word, and the A of the third word, which together is BAOMA."

"As for the car logo? Just use the round logo. Ye Kai said the plan that he had been thinking about for a long time before he came up with it. Inside the circle is a galloping horse with four hooves in the air, marked with BAOMA in English. ā€

Hans also thinks that it is better to use a round emblem, so he has no objection, as for what is inside the circle, he doesn't really care, anyway, the company's name has his ancestor's surname.

Everything was negotiated, and now the only thing that is needed is to sign a contract to build a new factory. Hans, who had been aroused by the sad event, immediately came back to life on the spot, full of blood.

"Hans, don't be busy, you listen to me, there is still one last step left before our plan can be started." Ye Kai dissuaded Hansdao. "First of all, we have to buy Audi first, and then on the grounds that Audi has its own factory, it is a matter of course to establish the so-called 'Audi branch factory' near your family. In this way, our enemies in the open and in the dark will take it lightly, because we are saving the half-dead Aodi. ā€

"This allows us to build a new factory and start working on our new models in the shadows. The shape of the car has basically been determined, all that needs to be done is to use the wind tunnel to improve the wind resistance, and the various technologies in the R&D center should be ready-made, the only thing lacking is the software, hardware and electrical equipment of the ECU. ā€

"There is no hurry, first design the framework of the whole vehicle, then test, analyze, collect the software data, and then sort out the data package, and then when I come to Germany, I will immediately set up an electronic industry company to provide you with electronic equipment. And you go back to Germany first, and I will send a professional negotiation team to Germany as soon as possible to round with you, and this team will negotiate with you about the establishment of the joint venture company and the delivery of funds. ā€

"Okay, then I'll wait for your news in Germany." Hans, who couldn't wait for a long time, immediately stood up after Ye Kai said the last sentence, and left straight away regardless of Ye Kai's retention.

Hans looked at the constantly beating numbers in the elevator, and the picture of Ye Kai pointing his finger at his head and saying in his mouth that this is the source of all confidence echoed in his mind, and sighed: "Young people nowadays are really amazing! ā€