Then, it becomes very necessary to establish a joint venture with the Borgward family, otherwise the acquisition of R&D institutions will become a utopia; In order to achieve the purpose of acquisition, the Borgward family must see that the new company has the hope of surpassing BMW!

And this hope in this world, no one or company can do it in a short period of time, otherwise the Borgward car in the previous life will not be silent for more than 50 years, only in China with the help of Foton car and rebirth, the new Borgward car launched on the market, but BMW has long been well-known in the world, want to surpass is no less than a fool's dream. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Therefore, in this world, if Ye Kai still does not participate in the research and development and design of Borgward, then the Borgward family will still follow the trajectory of history until a few decades later.

And the BMW cars of this era only have 5 series, 3 series, 7 series, and short-lived 6 series E24 models, these car series look like the old Jetta in the previous life, Ye Kai can only be described by the word "ugly". The Z series, X series, 1 series and other car series will not appear for a few years or even longer.

In 2015, the BMW Group achieved a record sales record for the fifth year in a row: more than 2 million BMW, MINI and Rolls-Royce cars were delivered worldwide, once again ranking first in the global premium car market. Among them, more than 400,000 BMW and MINI cars have been delivered to customers in China, and this sales volume has maintained a certain growth rate every year, and at the same time, this sales volume also accounts for two-thirds of the Asian market.

This two-thirds of the sales contribution is not because it is a car that does not pursue the expansion of automobile production, but only pursues the production of high-quality, high-performance and high-grade cars. It's not because of the saying "take a Mercedes-Benz and drive a BMW" that let people who buy cars know the stability of Mercedes-Benz and the boldness of BMW. It's not because only by driving a BMW can you enjoy its joyful and magical style.

And because of all this, it comes from the name BMW, and it is because of this name that it has left a deep impression on the Chinese people from generation to generation, and is so impressed that even if it is a person who does not understand cars, a child who has just gotten rid of ignorance, he knows that BMW is a luxury car!

Before 1992, BMW cars were not called BMW in China, but were translated as "Bayil". In 1992, a Swiss company based in Hong Kong began to sell BMW cars in China, becoming the first BMW company in China. The company, which is registered in Hong Kong as BMA, decided to use the name "BMW" when promoting BMW in China. So after 95, the Chinese name "BMW" began to be used.

And this Chinese name is not only known as the perfect translation. It is also solemnly explained in the manufacturer's propaganda that BMW means in Chinese that it is a fierce car with speed. At the same time, the renamed "BMW" name can be described as a stroke of genius, which not only highlights the noble and luxurious style and temperament of BMW, but also integrates with the traditional title of Huaxia, and at the same time the pronunciation is not much different from BMW, which has successfully opened the market of Huaxia and established its own unique brand culture.

Therefore, in the previous life, the BMW sedan that opened the Chinese market with the name of BMW, after the 90s, has distinctive characteristics with its body shape, and the round lamps and rectangular radiator ventilation grille form a distinctive style. At the same time, it also has its own unique side of management, it pursues a brand strategy of "boutique strategy", the pursuit of the highest quality, so it does not tend to trend - in order to reduce costs and tend to attach to global procurement.

Likewise sticking to its own design direction, all BMW sedans are rear-wheel drive. They believe that the rear-wheel drive form can distribute 50% of the load between the front and rear and will be better than front-wheel drive cars in terms of high-speed cornering and straight-ahead performance.

Due to its excellent acceleration performance and driving performance, there has always been a saying in the car industry in the previous life that "drive a BMW, sit a Mercedes-Benz", mainly to attract young and middle-aged buyers. As early as 1986, BMW developed the "Electronic Damping Control System", which automatically adjusts the stiffness of the suspension in response to road conditions in an instant, making it more comfortable for passengers. BMW sedans are available in 3, 5, 7, 8 and other series. Among them, 3 series are the best-selling varieties.

These are Ye Kai's advantages, if he wants to, he can do it, take the road of BMW, so that BMW has no way out!

"Kailuo, I would love to set up a new joint venture with the Borgward family." After figuring out the past and present life of BMW, as well as the huge benefits of acquiring the R&D organization of the Borgward family, Ye Kai said to Kailuo with an expectant face. "But you have to say yes to three conditions."

"Boss, there is no problem, as long as it is not too excessive, I think our family has no problem at all." Kairo said in a trembling voice, and a hot current in his heart suddenly surged up his head and spread to his face, impacting his nose and making him feel like crying.

Because, knowing his embarrassment, Kailuo knows that if it can't solve the problem of the source of funds for R&D institutions and delay the launch of new Borgward, it will face the R&D institutions spending huge amounts of money to develop the technology, as well as its cheap price outflow, and in the end, the R&D institutions that cannot make ends meet will be forced to dissolve, and the dissolved R&D institutions will become the ammunition of the enemy, and will completely cut off the last hope for the rise of the Borgward family.

"First, immediately stop sending any technology to Volkswagen." Ye Kai thought for a while and said. "Because, once I establish a cooperative relationship with your family, then except for the companies related to you and me, any car dealer will be our enemy, and since it is an enemy, mastering technology is our magic weapon to win."

"That's as it should be." Kairo nodded, he had no objection to this condition, since he was going to establish a new company, then the technology would definitely not be able to be sold anymore, wouldn't that be a disguised rival?

"So, which automakers did you sell technology to?" Ye Kai suddenly thought of something and asked Kai Luodao.

"In addition to the fact that BMW acquired some technology when our family's Borgward Group collapsed." Cairo thought for a moment and said. "We've also sold some technology to Volkswagen and Mercedes-Benz, and of course, Bosch and Siemens have sold some as well."

Ye Kai knew that Bosch and Siemens were not involved in vehicle manufacturing, and they only provided some parts for car manufacturers, especially in automotive electronics. So, this shows that the R&D organization of the Carlo family is not only very thorough in mechanical research, but also very good at electronics.