Once the development sequence of the car series has been determined, it is necessary to think of a name for the brand positioned in the mid-to-high-end segment before starting to study which models to adopt in the looks. Pen, fun, and www.biquge.info

In the face of this name, Ye Kai, who has always had difficulty in choosing a name, was numb again, and after fishing for a long time, Ye Kai did not come up with a reliable name, so he had to postpone this idea and plan the new brand car series first.

The first thing to determine is the car series that belongs to the A0 class.

In the previous life, Toyota had two A0 car series, that is, the Yaris sold in the European and American markets and the Vios sold in Asia, and the Vios was called the sedan version of the Yaris by Europe and the United States.

Speaking of Yaris, we have to mention Toyota's NBC platform, because the first car of this platform is the predecessor of Yaris - the first generation of Yaris, called VITZ in Japan, and known as Vitz in China.

NBC is an abbreviation for "NEWBASICCAR", which literally translates to a new generation of basic cars.

Toyota developed NBC, largely for the European market. In the 90s, Toyota, after gaining a foothold in North America and Fuso, wanted to open up the European market, which it was not good at.

At that time, as the head of Toyota, Okuda Shuo set the primary goal of Toyota's corporate development to "accelerate the pace of overseas market development", and Europe was Toyota's weakest overseas market at that time, accounting for less than 3% of Toyota's global sales. In particular, in the main small car market, Toyota's share is even smaller, at only 1.5%. And it is precisely the small car that is the most popular in Europe.

In order to conquer the European market, Toyota launched the NBC strategy of "creating a world-leading benchmark for small cars", and it was with this mission that Yaris was born, and as the first model of NBC's strategy, it was developed by Greek designers and achieved great success.

In 1999, Yaris was officially launched in Europe. As Toyota's strategic model, Yaris not only retains the advantages of Japanese cars such as traditional excellent workmanship, energy saving and environmental protection, and humanized design, but also draws on the characteristics of European cars with excellent handling performance, fashionable and unique appearance, safety and reliability, and wide space.

The hatchback, which was produced at Toyota's ultra-modern plant in Valenciennes, France, has been a hit since its launch. In the 1999-2000 season, it was awarded the best car model in Europe and the best car in Japan, the first car in the history to win both awards.

In the same year's Euro NCAP (New Car Performance Evaluation) crash test, Yaris won the first place in small cars with the two highest scores of forward and side collisions, becoming the "safest small car of the year 2000", and its safety performance has impressed the world. At that time, Yaris used the advanced VVT-i technology engine developed by Toyota, and the excellent economic performance of this engine has also become a highlight of the Yaris series.

From its launch to 2005, the first-generation Yaris sold 1.4 million units, setting a new sales record for small cars in Europe, the birthplace of hatchbacks. It can be said that overseas, the first-generation Yaris has indeed lived up to expectations and completed Toyota's strategic goals in Europe.

And what about Vios?

In the previous life, the original Vios was born as a strategic model for the Chinese market and the Southeast Asian market in Toyota's automatic car industry, and it was located under the Camry and Corolla, becoming the smallest sedan in the Toyota family. Because it shares the same platform as the Yaris and also continues many of the designs of the Yaris, the second-generation Vios is also known as the sedan version of the Yaris in the US and Australian markets.

This first model, built specifically for the Chinese market, was first unveiled at the 2002 Yenching Auto Show under the name of the Toyota T-1 concept.

In Southeast Asia, the car was used to replace the previous Southeast Asia-spec version; In the Chinese mainland market, it is a new vehicle class, and its positioning is slightly higher than the Xiali 2000 based on Toyota PLATZ produced by Jintian FAW.

The original Vios was developed based on the technology of the original Vitz, a new light compact hatchback with the frame number XP10 from Toyota, mainly for the local and European markets in Fuso, and utilized the latest technology for small cars that Toyota Motors had at the time. Basically, the original Vitz can be thought of as a well-equipped sedan version of the original Vitz.

Therefore, the first-generation model sold more than 200,000 units in China, which can be regarded as a satisfactory answer for Toyota. As a result, Toyota followed suit with the launch of the second-generation Vios.

Compared with the previous first-generation Vios in China, the second-generation Vios released in the blowout development period of family cars is not so lucky, with a slightly bland design and vague market positioning making it gradually submerged in the strong family small car market, which makes Toyota urgently need a powerful model to recover its decline in the field of small cars.

As a result, Toyota had to hurry up and launch the third-generation Vios.

In terms of appearance, the new Vios is larger than the second-generation model, and there is no historical legacy in terms of styling, and a tougher and more fashionable design has replaced the previous rounded shape, which should be liked by more consumers, especially men, who will no longer think this car is feminine.

After reviewing the history of Yaris and Vios, Ye Kai decided to adopt the European and American versions of the Yaris series as the A0 class model of the new brand. This model is called the C1.

The reason why it is called C1 is because this is the third brand owned by Ye Kai, and it is naturally C according to the alphabetical arrangement.

Because Yaris is a new model launched in 99 years in the previous life, it has been integrated into the fashion elements belonging to that era in terms of appearance, that is to say, in terms of appearance, it is too advanced compared to this era, so in terms of appearance, Ye Kai needs to work hard to degenerate, and it is a little better than the existing model, and the previous Aodit A1 car series is close.

Moreover, the left and right rearview mirrors of all models of the current Toyota car series are placed at the left and right ends of the hood, so Ye Kai naturally wants to change the rearview mirror to the door. At the same time, the Yaris logo is affixed to the end of the hood, and Ye Kai wants to change it to the top of the grille。。。。。。。。

With such various changes, it took Ye Kai a few days to be satisfied, and the specific finalization may have to be finalized by the people in the R&D center after conducting wind experiments.

Through the changes to Yaris, Ye Kaicai knows how arduous and brain-intensive innovation is! Whether it was in his previous life or in this life, he has been moving forward on the road of imitation, no matter how remarkable his achievements in the industry are, to put it simply, it is plagiarism!

Ye Kai decided that after copying himself for two lifetimes, he must work hard to create something that truly belongs to him in the future, and leave traces that truly belong to him in this time and space!