Speaking of the R&D center, Ye Kai had a headache. Pen, fun, and www.biquge.info

The headache is not only staffing, but also about technology, Ye Kai was not a professional employee in the automobile industry in his previous life, and his understanding of automobiles, especially about power, is limited to various magazines and technical information, knowing which parts the car consists of, what is the structure of the internal electronic equipment, and the software does not know much.

Since I don't have the same deep knowledge of automobiles as professionals, I also have my own advantages, that is, I am familiar with the appearance of the car and know the future development of automotive electronics technology.

The R&D center of the joint venture company relies on Ye Kai's advantages to arrange work tasks in accordance with the development trend of automobiles. So, Ye Kai's own R&D center, why not develop in this way?

However, if it is to be developed in the form of a joint venture, then it is necessary to set up an automobile manufacturing plant under the R&D center, so that the R&D center can develop the corresponding technology for the car factory in a planned and purposeful manner.

According to Ye Kai's understanding of this era, the cars in this era are similar in appearance and technology, but the control of costs and the production of cheap and beautiful cars are very important.

In this regard, the company that has done the best in the world, is a giant in the automobile market, and the brand has been in the first position in the world for many years, is Toyota Motor Industry Corporation in Fuso.

When Toyota Motor Industry Company rose in the Korean War, the United States spent billions of dollars to purchase Toyota's cars, thus initially establishing a brand image in the hearts of the people in European and American countries. Then, various ways were used to open the market in Europe and the United States, led by the United States, and a large number of models were used to squeeze market share.

Therefore, Ye Kai decided to adopt Toyota's models that were widely loved by European and American people in his previous life, and re-walked the road to success in their previous life.

Not only to rob them of the appearance of their models, but also to rob them of their logos.

As we all know, Toyota's famous logo, published in October 1989, on the occasion of Toyota's 50th anniversary, the design focused on the symmetrical composition of the oval shape. An ellipse is a curve with two centers, indicating that the car manufacturer is in touch with the customer. Moreover, Toyota's first letter T, which is a stylized T formed by three ellipses, is defined as the "soul union of consumer products". The space behind it means that Toyota's advanced technology is expanding and extending around the world, facing the future and constantly flying towards the universe.

In fact, in Ye Kai's view, this car logo is indeed very classic, but if it is related to Toyota's English name, it is indeed a bit reluctant, because they haven't even found the person who designed this car logo, let alone what internal meaning there is.

Since this car logo will not appear until 10 years later, Ye Kai deserves to laugh at it.

At the same time, there is also a car logo that also belongs to another high-end sub-brand of Toyota, that is, the car logo with a big 'L' letter in the oval circle, which is commonly known as Lexus in China and is actually officially called Lexus.

The emblem was commissioned by Toyota to Morley Design, and it took three months to create the distinctive elliptical and L, replacing the original most promising version, an L that looked like a seagull's wings without a circle. It was used in a luxury car brand that was established in '83 and only had a preliminary prototype in '86.

After several years of research and development, hundreds of prototypes were designed, and the shape of the prototype was finally determined, and the top management of Toyota's American sales company and the luxury car development department held a meeting to discuss the naming of the new model. Finding a suitable name is like a hot potato. It must be elegant, but not feminine; Be noble, but not squeamish; Be generous, but not unscrupulous. It has to be unique and outstanding.

In the end, this hot potato was handed over to Morley Design Company, and Morley Design Company lived up to expectations, and after a year of repeated pondering and revision, it finally set the name of the car and the logo based on the name of the car for the luxury car brand that Toyota had high hopes for.

Toyota's luxury car brand, Lexus----- which was world-renowned in the previous life---- was thus determined.

And the Lexus that was confirmed, it took 6 years and 500 million dollars to finally be born.

As soon as the newly-born Lexus was launched, more than 10,000 units were sold that year. Two years later, they became the best-selling imported luxury brand in the United States and continued to launch new models.

Not only that, but it only took more than ten years for the energetic Lexus to surpass the sales of Mercedes-Benz and BMW in North America, and also usurped the throne of Cadillac's best-selling luxury car in North America. Since that year, Lexus has never left this position.

With such a brand and model with huge development potential, how can you not use it for yourself?

Ye Kai is not angry, but he always has the blood of Yanhuang flowing in his bones, with the thoughts of the Chinese people who have been jealous and hateful for thousands of years. Therefore, I am still very happy about the act of depriving my former enemies of some of the grease.

The happy Ye Kai began to think in his mind, what corners of Toyota should be dug in the previous life?

You know, in the previous life, Toyota claimed to have 38 car series and 168 models, and in the face of such a huge number of car series and models, not counting the models in its luxury car series, it was simply dazzling, dizzying, and created a choice out of thin air.

However, no matter how difficult it is, you have to choose!

Ye Kai took out a pen and paper and began to list the Toyota car series he knew on the paper one by one, and finally carefully checked and found that the two joint venture factories established by Toyota in China in the previous life made 8 car series and 11 car series respectively, and the foreign car series are the remaining 19 car series, many of which are duplicated, but in order to be more suitable for the situation in China and this model.

In this way, it is very simple, and you can choose the same level of car series according to the level of the car.

The Yaris and Vios belong to the A0 class, the Corolla or Corolla belong to the A-class series, the Camry belongs to the B-class series, and the Crown belongs to the C-class series. And the Nokoshi car has been renamed Prado Overlord, Land Cruiser, Sequoia and other car series.

These models fill in the new manufacturer's car lines at once, and give people a sense of clarity at a glance. It also allows Ye Kai to prevent the future development of the car factory from falling into chaos.