As the new generation of the Borgward family, Kailuo's eldest brother would not be able to become a member of the board of directors of Volkswagen without extraordinary skills, even if Volkswagen needs the technology of the R&D institution behind him. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoYe Kai is very curious, the descendants of German industrial families rarely become the children of the gentlemen, and they all inherit the fine traditions of their ancestors to a greater or lesser extent. This is verified by the children and grandchildren of the Borgward family who restarted Borgward.

"If my plan doesn't help the new company very visibly, and how much damage is caused by it, I'm responsible for making up for that part of the money." Ye Kai continued. "And I'm going to give up the right to take charge of the department and return it to the company's management, which can be written into the contract."

"Boss, if that's the case, I think the probability of my eldest brother agreeing is very high." Cairo said. "You can talk about other conditions."

"My fourth condition is simple, but it's also critical." Ye Kai continued. "That is the Borgward family who came forward to help me buy Volkswagen's Audi company."

"Boss, you have a new company with us, why are you buying other automakers?" Kyro asked, puzzled. "And, as far as I know, the technology that Audi has now is provided by our Borgward family, and his own R&D strength is really not very good, the Audi 100 and Audi 80 models you see on the market are all provided by our R&D institutions, and besides, Volkswagen belongs to the national industry, and it may be very difficult to acquire his industry."

Ye Kai knew that Audi was founded by the merger of four companies, and in 1957, Flick, a steel tycoon and World War II war criminal, single-handedly facilitated Mercedes-Benz's acquisition of Auto Alliance AG. At that time, with an annual turnover of 400 million Deutsche marks and 10,000 employees, the Automobile Union was the fifth-largest car manufacturer in Germany. After the merger, the new automobile alliance will produce motorcycles and DKW delivery vans in Ingelstadt, and the final assembly plant for cars will be located in Düsseldorf.

However, from 1962 onwards, the Automobile Union was in a difficult situation, because with the recovery of the West German economy, the increase in people's incomes and the increase in demand for mid-to-high-end cars, the two-stroke small-horsepower cars produced by the Automobile Union at that time only had a market in the relatively backward East Germany, and the development of the East Germany was slowing down, lacking sufficient foreign investment, and the market potential was very limited.

As a result, the gap between the automobile alliance, which is a subsidiary of Mercedes-Benz, and the parent company is widening, and when the production and sales of the head office are at their peak, the production and sales of the automobile alliance are in a sluggish state. By 1964, there was a serious crisis in all aspects of the New Automobile Alliance, which forced Daimler-Benz to repay the loan at a discount. This prompted Mercedes to eventually abandon the New Auto Alliance.

The reason why Mercedes-Benz finally abandoned Audi was that Audi not only had low production capacity at that time, but also that the vehicles it produced before the acquisition were only motorcycles and DKW express trucks, and lacked the ability to produce small cars; Moreover, the technology is backward, the system is aging, the lack of innovation, the research and development of new products is slow, and the financial aspect is facing a severe financial crisis; In addition, the establishment of a new plant led to a sharp increase in the number of employees, an increase in costs, a decline in sales, and financial problems that were difficult to solve, resulting in a sluggish state of production and sales.

The most important thing is that the division of labor between the Audi Auto Alliance and the head office in the field of control is not clear, the management is chaotic, and the subsidiaries are unable to cooperate happily with the parent company. While production and sales at the head office were at their peak, the Audi Auto Alliance was in a slump in both production and sales. Moreover, the backward and chaotic management system makes it difficult to communicate information between the Audi alliance and the head office, and there are few communication channels, which is not conducive to the promotion and implementation of experience.

At that time, Volkswagen, Germany's youngest and largest car manufacturer, was in a bottleneck, with dismal sales of new models, and sales of the ace Beetle in Europe and North America plummeted. The company realized that the days of relying on the Beetle were long gone and that it had to find a completely new model to replace it. And if the acquisition of Audi brought about new technologies such as front-mounted drives, water-cooled engines, these technologies could be used to develop successors to the Beetle, and as a result, the Passat, Scirocco, Golf and Polo were born one after another.

Therefore, in order to take over this hot potato from Daimler-Benz, Volkswagen spent a total of 297 million marks to buy a series of Audi-related things including factories, logos, brands, etc., so that Audi was saved from bankruptcy.

Volkswagen's acquisition saved the auto alliance from bankruptcy and also marked the end of the once-popular two-stroke engine. As soon as the auto alliance was acquired, it had to face the dilemma of lacking core technology, and about 30,000 unsold DKW cars became "garbage" that could not be sold. In the four years from 1965 to 1969, the Ingolstadt plant of the Automobile Alliance assembled more than 348,000 Volkswagen Beetle cars, and relied on the accumulation of several years to completely come out of the shadow of bankruptcy.

Really let Audi get out of the crisis, reshape the brand image is the Audi 100 independently developed and produced by Audi in 1968, this positioning in the high-end luxury sedan once it was launched, it caused a strong response, originally planned to produce 100,000 Audi 100, a total of more than 800,000 units were produced under the actual market demand, if the production of the Beetle is to bring Audi back to life, to breathe, then the emergence of Audi 100, is really sounded the horn of the revival of the Audi brand.

It wasn't until Porsche's grandson, Piëch, became chairman of the Volkswagen Group that he developed a new brand strategy for the Volkswagen Group. Since then, Audi and Volkswagen have operated separately from the brand, and Audi has regained independent marketing and management rights. It was at this time that Audi once again reminded the world that it was a European luxury car brand with a pure pedigree, and it has rightfully regained its rightful place among luxury car brands.

These are all historical evidence recorded in writing, but what is the truth of history? I'm afraid that no one can give the right answer except for the parties, just like the technology of the Audi 100 model, the historical fact that it comes from Borgward's R&D institutions, has long been submerged in the memory of the parties.

When the historical evidence and historical truth were placed in front of Ye Kai, Ye Kai knew that it was the right time to change the trajectory of Audi's ownership, because with Ye Kai's intervention, the technology of the Borgward family would not flow into the Audi company through Volkswagen, which would cut off the hope of Audi's rise.

Although the Audi 100 was successful, the Audi C2 platform, which really made Audi famous and set a record of millions of sales a year, that is, the Audi 200 model, will take another 3 years to appear. At the same time, the four-wheel drive technology that made Audi's racing car the crown, and the source of the four-wheel drive car that completely launched Audi's name, is still lying in Borgward's R&D institution.