Chapter 015: Su Fei's negotiations broke down
(There was a little hiccup in the contract, and the change of status and recommendation is estimated to be postponed, so the update is temporarily updated every day.) Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć info new book period for collection and various support, thank you)
The endorsement fee of 3 million is acceptable, and the bottom line given by the company is higher than this.
After all, Le Yifan is now very famous, and the big one is not like that. The absolute number one in the domestic hit is undisputed.
The 5 million base of advertising creativity, plus nine components into this, can also be avoided and discussed, after all, you don't need his advertisement.
The crux of the problem lies in the agency, in the past, celebrities were advertised, who still needs an agent, these are completely different things.
And he said now that he doesn't have any sales channels, but he wants a 30% commission on turnover, which is a vampire!
Su Fei has so many sales channels, various supermarkets and convenience stores, stores in small cities, and various online stores in e-commerce.
As the No. 1 brand of sanitary napkins in China, Sufei's annual turnover will exceed 100 million. And he's going to take 30 million! I'll it!
After the shock, Manager Zheng had already cleared his thoughts. Immediately, he began to negotiate: "Hehe, the endorsement fee of 3 million is no problem." If we use your creative in the future, we'll follow your standards. Even, you have no problem if you want to proxy this. However, the idea is really too high. So, how about a thousandth of a point? Or shares. ā
In an instant, Le Yifan seemed to have returned to those eventful years, and the negotiations were all tens of millions, or even hundreds of millions.
The most important thing is that I used to help the company negotiate. Because I don't know English or foreign languages, even though I have a relationship to enter a foreign company, I can only mix in China. Now it's different, it's talking about yourself.
An hour is more than 10 million in revenue, and this negotiation needs to continue.
In the same way, this is very helpful for me to complete the magic word [sanitary napkin sales crown], after all, Su Fei is the first in China.
The layout of the conversation just now, this can be regarded as a nirvana of his own.
First, the cost of 300,000 and 3 million. Although it may seem a bit difficult, it is a friendly start for both sides, and the confrontation on this is not big, it is easy to talk about, and it can also facilitate the next step.
Second, it's a big trap that I've set myself. At first glance, no Sabi company would agree to use its own advertising creative, and it was to take nine layers of its own. They will also be "smart" to find loopholes in their own words, and it would be nice not to use their own.
However, the trap is also here, although I haven't seen all the ads for sanitary napkins in the past two days. However, with his IQ of 146 and his previous experience in various superstores, hypermarkets, and the world's top 500 companies, it is still easy to do some high-level advertising.
Not only that, but now with Xiao Jiu, if you encounter a good ad, just delete it, it's as simple as that.
Third, this is the point, a really beautiful negotiation game in the middle of the game, the beginning of this small game is always to offer the other party's heart recurrence "sky-high", which can win the maximum negotiation space for yourself.
A large number of surveys and studies by professors who have had nothing to do show that the final negotiation result is almost always the median between the two sides.
For example, there is a real case, it is said that that year, the national negotiations. One side demanded that the other side pay $100 million in negotiation fees, but the other country said that it would not get a cent, and expressed strong opposition, which was full of gunpowder.
In the end, the cost of the two sides was $50 million.
Now, the 0.1 point proposed by Manager Zheng and his own 30 points, the final transaction should be between 15 points.
In other words, he can earn at least fifteen million in Su Fei a year.
Thinking of this, Le Yifan put on a smiling face and devoured it one by one: "Manager Zheng is really good at laughing." Any dealer has at least 8 pips with you, so that there is a little profit. Although I don't have a sales channel, I want all your turnover, but I'm famous. ā
Seeing that Le Yifan was willing to negotiate, Manager Zheng felt a lot better. Indeed, he has a point.
Immediately, Manager Zheng also smiled and said: "Mr. Le, you are right, so be it, 1%, not more." Although you are famous now, you have never had a sales channel, and our omnichannel investment is too large, and we can't make a net profit of 30 points in addition to these expenses. ā
Because of the strength improvement reward, Le Yifan is now pretending to be a force, and opening the bottle with his right thumb.
After opening it, he poured a glass of wine for both of them, and finally raised his glass to drink.
After doing it, he smiled: "You're right. But I'm sure Manager Zheng won't be out of the question, right? Who can be in one. Will it be a little cool and Daxin, Dabo, Tieba and other places will explode at night? It's just me! Who can one. Got a million followers overnight? Hundreds of millions of people are concerned? It's just me! No star in the country is as popular as me, this is the fact in front of you! ā
It's not like this, which of us will bird you, Manager Zheng and the beauty couldn't help but slander.
Immediately, after Le Yifan used the small nirvana of silence, 5 minutes later, Manager Zheng spoke: "In this way, Mr. Le, I will give you the answer directly." 5%, really can't be more. That's not a small amount, and based on our performance, you can earn 5 million every year. Moreover, our performance has increased over the years......"
Gotcha, give me a little nirvana, your baby is still a little tender.
At this time, Le Yifan smiled again: "I'm afraid Manager Zheng doesn't understand my current value enough, let's put it this way, although my saliva song "Sanitary Napkin" is worthless." But its value is that it's easy to spread, can you sing it now? Use sanitary napkins quickly, hum haha! Definitely, that's what I'm worth. With this degree of singing, do you think that just five million a year can send me away? I believe that if they are comfortable and refreshing, cool and beautiful, ppt, ppc, boneone, etc., they will be higher, right? ā
After saying that he introduced the opponent into the game, Manager Zheng instantly felt the pressure like a mountain, and his whole body was covered in cold sweat!
In the end, he smiled apologetically: "Mr. Le, wait a minute, I'll ask the leader first." ā
Looking at his back as he ran out to make a phone call, Le Yifan smiled. Immediately, he began to tease the beautiful woman.
Ten minutes later, Manager Zheng re-seated, and he spoke: "Mr. Le, our Su Fei is the first in China, and we have great advantages, and you will definitely be very happy to cooperate with us." Just now, our boss spoke, 15%, really can't be more. That's our bottom line. ā
I ate some of it again, which was cool, but it wasn't enough. Le Yifan smiled: "I'm looking forward to it, so let's do it, in order to show my sincerity." 25 points, that's my bottom line. ā
Angry, Manager Zheng finally lost after several tricks. After all, he's not a top negotiator.
Immediately, a trace of dissatisfaction appeared in his words: "Mr. Le, I hope you don't have to gain an inch." The price we gave was already very reasonable. ā
His expression changed suddenly, and Le Yifan's voice was extremely low: "I have to inch in?" Well, now my conditions have changed, 50%, and that's my terms of cooperation. ā
Manager Zheng pointed at Le Yifan with his finger: "You, you." ā
"80 points, if you want to cooperate with me, you Su Fei will need 80 points! Also, force your hand away, no one dares to point at me. ā
"Little Mei, let's go."
"Wait, give me the money for the meal first, you've all drunk."
"Poof, I didn't bring any money."
"Stingy."