The successive release of Xiaohuaniu's image spokesperson and pure milk advertising slogan, coupled with the gradual approach of the National Day, has put Xiaohuaniu's pure milk products on the agenda. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

On September 30, at half past eight in the morning, in the conference room of Xiaohuaniu in Linxian County, Zhou Tian, Xu Ting, Zhang Xiaosan and other leaders and hundreds of sales employees of Xiaohuaniu gathered together to talk about the unified arrangements before the sale of Xiaohuaniu pure milk.

This unified arrangement has a term called Operation Zero.

To put it bluntly, through a series of activities in the evening, all street-side non-staple food retail stores, convenience chain stores, and large stores in the entire Qingcheng City and its subordinate counties, in addition to the pure milk of Xiaohuaniu, must also have the image poster of Xiaohuaniu.

The image poster of Xiaohua Niu has two colors, the blue poster is the actress Chen Lingling, she is holding a box of 240ml Xiaohua Niu pure milk in her hand, and there is a very familiar advertising slogan next to it, healthy growth, Xiaohua milk.

The spokesperson on the white poster is the singer Adong, but Adong turned the guitar in his hand into a 1.5L bottle of Xiaohua Niu pure milk, and there is still a very familiar advertising slogan next to it, Xiaohua pure milk, pure good milk, greetings from the Mengxi prairie.

Zhou Tian sat on the rostrum, looked at the hundreds of employees below, cleared his throat and said: "Strictly speaking, this is the second time I have sat here and talked to everyone, the first time is because I joined the big family of Xiaohuaniu, and we know each other. But now sitting here and talking to the guys is because from now on, we will take a new step in Xiaohuaniu Dairy. ”

"Wow!" There was a round of applause from below.

Zhou Tian waved his hand, picked up the pure milk in front of him, pointed to the pattern on it and continued: "Maybe everyone has seen that in front of each of our seats, there are 12 small packages of pure milk, that is, the main pure milk product of our Xiaohuaniu now, with actress Chen Lingling on the front and a new generation of singer Adong on the back. Wrong, wrong, wrong, our Xiaohuaniu products are not divided into positive and negative, in addition to the image spokesperson, you look at the outer packaging pattern of our Xiaohuaniu pure milk, everyone says that it is not beautiful, is it good-looking? ”

Everyone in the audience shouted in unison again: "Beautiful, good-looking." ”

Zhou Tian looked at everyone and said, "What should I do in a while?" What do you follow me on? ok.”

“ok。”

Zhou Tian opened the pure milk packaging box, took out the straw, and then inserted the straw into the pure milk packaging box, and sucked it up.

He drank the pure milk in one go, looked at the people below and asked, "Is the pure milk we produce ourselves delicious?" ”

"It's delicious."

Zhou Tian listened to their answers, smiled, changed his tone, and encouraged everyone: "The pure milk produced by our little flower cow is so delicious, but unfortunately, in addition to us, there are many people who can't drink the pure milk produced by our little flower cow, what should I do?" ”

"Send!" Everyone in the audience shouted in unison.

Zhou Tian slapped the table with his hand, stood up and said loudly: "Yes, it is to send, to send the high-quality pure milk produced by our little flower cow to thousands of households, but. When he said this, he deliberately paused, and then lengthened his throat, "But now there are too many products for them to choose to buy, take pure milk as an example, Yili, Meng Niu, Guangming, Meng Ling, that company is not bigger than our Xiaohuaniu?" Why do consumers buy our products? ”

"Quality and advertising!" Everyone in the audience shouted in unison.

"That's right! To make an enterprise bigger and stronger, in addition to excellent quality, it also needs countless times of advertising, and the advertising we did some time ago is for today. Zhou Tian said excitedly: "Tomorrow is the National Day, the National Day is the day of tourism, when there will be thousands of tourists to our Mengxi Province, to our Qingcheng City Tourism, we in addition to let them see the beautiful scenery of Mengxi Province, but also let them see our little flower cow beautiful advertising, and then by them to spread our little flower cow to all parts of the country, do you have confidence?" ”

"Yes!" Everyone in the audience shouted in unison.

Zhou Tian nodded and sat down, at this time it was Zhang Xiaosan's turn to speak, he stood up, patted Zhou Tian's ass first, and said: "Mr. Zhou was very excited just now, and now I announce that the little flower cow zero point operation has begun." By the way, there is also good news to tell you, in order to commend you for your hard work, Mr. Zhou specially instructed to award a bonus of 300 yuan to all employees of Xiaohuaniu. ”

"Whew." As soon as they heard that there was another 300 yuan bonus, everyone in the audience screamed wildly, 300 yuan is a huge amount of money for them who only have a salary of 2,000 yuan a month!

……

At ten o'clock in the evening, in the streets and alleys of Linxian County, there are staff members with Xiaohuaniu promotional materials in their hands, who are either posting posters or hanging flags.

Such a busy figure can be seen not only in Linxian County, but also in several other county areas of Qingcheng City.

In the Jiajiamei supermarket in Qingcheng City, the staff of seven or eight Xiaohuaniu are posting their image stickers while making a pile of images, and even the shelves selling single packages are filled with their own pure milk.

"Liu Zhendong, you made a mistake with pure milk." Zhang Xia, the head of the marketing department, saw a male employee in his early twenties, mixing 240 small boxes of pure milk and 1.5 liters of pure milk on the shelves, and hurriedly blocked him.

"Minister Zhang, what's wrong? Tell me that I'm going to make a mistake in the future. Liu Zhendong asked humbly.

"Look, you've put together a 240 carton of pure milk and a 1.5 litre carton of pure milk, and that's how it should be." While explaining, Zhang Xia filled one shelf with 240 small boxes of pure milk, and another shelf with 1.5 liters of pure milk. "You see, isn't it much more beautiful to put a product of one quality together? Also, when we display pure milk in a centralized manner, we should pay attention to the pattern on it, in the case of our Xiaohuaniu products, we should put the products printed with Chen Lingling's avatar together, and the products printed with Adong's avatar should be placed on another shelf....... ”

"Minister Zhang, don't say it, these products produced by our company are really good-looking after you put them in such a way." Liu Zhendong patted his ass.

"In fact, this is the charm of marketing, which can attract the attention of consumers through centralized placement, so that they can generate a desire to buy." Zhang Xia smiled and said.

"Minister Zhang, what is marketing?" Several employees who had already finished their work all gathered around and asked Zhang Xia.

"In fact, marketing is very simple, it is to promote the products produced by itself to consumers through a series of advertising and promotion programs, so that consumers can accept and then pay." Zhang Xia said.

"Minister Zhang, I always hear people talk about vivid displays, but what is vivid displays? Can you tell us about it? Liu Zhendong looked at Zhang Xia and asked.

"That's it, Minister Zhang, can you tell us about it?" Everyone else also asked, their studious attitude is very gratifying, there is nothing that a studious person can't do.

"The so-called vivid display, to put it bluntly, is trying to attract the attention of consumers and make them complete the purchase process." Zhang Xia pointed to the pure milk in front of her and said, "Generally speaking, I summarize the vivid display into six points. (To be continued.) )