"Six?" Liu Zhendong subconsciously muttered. Pen "Fun" Pavilion www.biquge.info

"Yes, it's six." Zhang Xia nodded and continued: "First, the right commodity.

In vivid display, the product is the most important, and the product with a high turnover rate is generally selected, and the product with the highest profit is preferentially selected.

We currently only have two products, namely 240 small boxes of pure milk and 1.5L large boxes of pure milk.

In the future, perhaps at the end of this year, we will launch other products, such as breakfast milk, school milk and other products, for promotion and sales, and at that time there will be many products for consumers to choose from, not as single as now.

Second, the right place.

The vivid display of the product, its location should be the high flow of people, the so-called high flow of people, that is, the most people in the shopping mall, this location can usually meet the habits of consumers to buy, can effectively intercept competing products.

Third, the right timing.

Any product sales have its off-peak season, so we have to formulate corresponding promotional plans according to its off-peak seasons, such as the first mention of the original price of milk by our Xiaohua Niu tomorrow, and the promotion plan of six yuan off the second milk, which is to increase their sales while suppressing the living space of competing products.

Fourth, the right quantity.

In addition to product display, vivid display must also ensure that the supply of goods is normal, once out of stock, then it will not play a promotional role.

Fifth, the right price.

You see, some 240 pure milk sells for 3 yuan a box, and some sell for 2.9 yuan a box, don't underestimate this dime, sometimes it plays a role completely as a result of one plus one is greater than two.

Sixth, the correct way of display.

Plenty of space, the easiest place to get to, the products that attract people's attention the most, and so on. ”

The next day, at nine o'clock, the entire Qingcheng City, including his subordinate county, people found a very strange thing, no matter where they went, the first thing that came into their eyes was Xiaohuaniu's propaganda poster.

There are non-staple food retail stores on both sides of the street!

Bus stop signs are also available!

There are also major stores such as supermarkets, whether it is on the shelves, or in the pile area, and even the cash register, they are also labeled with the promotional elements of Xiaohuaniu.

In addition to the image elements, there are also small flower cow sales employees in major stores who are selling passionately.

Regardless of men, women and children, almost all of them went into battle, holding 240 small boxes of pure milk in their hands, or holding 1.5 large boxes of pure milk, stopping everyone who walked in front of them, and enthusiastically introduced: "Uncle, you want to buy milk, right, this is our Xiaohuaniu's latest 1.5 large boxes of pure milk, if our family drinks milk, such a box is enough." You see, there is a small black lid on it, and when we drink it, we can open the small lid and pour out the milk inside, if we can't finish it, as long as we close the small lid like this, it will be fine...... What do you say? Yes, yes, I understand what you mean, I'm worried that if this small lid is not tightly sealed, the milk inside will spoil once you can't drink it, right? Uncle, you don't have to worry about this at all, this black sealed cover of our little flower cow, after the testing of the relevant departments, its bite force has reached fifteen cows, which can play a sealing role, if you are still a little worried, you can put it in the refrigerator to refrigerate, the taste is still great. Would you like to mention it? Uncle, now there is a promotion, you can buy two to buy six yuan cheaper, why don't you consider it? Ang, as long as you mention it, it's okay. ”

The promoter put the milk in the uncle's shopping basket, said hello to the uncle with a smile, and then held 240 small boxes of pure milk in his hand, stopped another forty-year-old uncle who came with a shopping cart and said: "Uncle, this is the latest 240 small boxes of pure milk produced by our Xiaohua Niu, which uses 24 sterilization procedures to ensure the original taste of the milk while killing all bacteria...... You say the selling price? Now to carry out activities, the first to mention the original price, the second to mention six yuan cheaper on the basis of the original price. Yes, yes, yes, at best, it is cheaper than three dollars...... What the? You only buy it, and you have to buy it cheaper for three bucks? Uncle, this is a regulation formulated by the company, you can only enjoy our preferential promotion policy if you buy two mentions, otherwise I will lose money...... What the? Can't drink it, uncle, two cartons of pure milk add up to only 24 small boxes, you drink one box a day, 24 days are also drunk, and our shelf life is six months, you see, its current production date is September 27, yes, yes, it is just produced and pulled to the store to sell, you want to mention two, okay, I will help you take it, all the way to the cashier, no thanks, this is what we should do. ”

The products selected by the consumer have been sent to the cashier until the consumer pays the bill and leaves, which is considered to have completed the entire promotion, otherwise some consumers will secretly put the promotional goods in their shopping basket on the pile or shelf of other products after you leave, and some are even more lacking in morality, and the product is secretly stuffed in a place that cannot be seen.

In addition, your product is put on the pile or shelf of other products, once the store finds out, there will be an assessment, and the amount of this assessment ranges from 100 to 500.

At the same time, the same scene is also being staged in the street retail stores, and the owners of many street retail stores have also become temporary promoters of Xiaohuaniu, and any customer will ask an additional question after buying something, "Erfeng, is your pure milk about to run out, this is the pure milk of Xiaohuaniu that has just arrived, why don't you mention it and try it, no money?" I don't have any money and I owe it, so I take it and go back to drink. ”

There is a price for turning the owner of the street-side retail store into a temporary promoter of Xiaohuaniu, and this price is the regular sales agreement signed by Xiaohuaniu with them, which stipulates that they will sell as much milk as they want within a certain period of time, and give them a rebate on the original price of pure milk.

It is precisely because of this limited-time rebate policy that those store owners will spare no effort to help Xiaohuaniu promote their products.

In addition to stores and street-side retail stores, there are also small flower cow products being promoted and sold in the central squares of surrounding counties and cities such as Qingcheng, Linxian, and Guxian.

The roadshow staff hired by Xiaohuaniu sang hard while handing out Xiaohuaniu's products and distributing and introducing them.

"Healthy growth, Xiaohua Milk, I hope that every good friend of ours present can support our Xiaohua Niu pure milk."

"Little Flower Pure Milk, Pure Good Milk, Greetings from the Mengxi Prairie......."

Xiaohuaniu's big move in the entire Qingcheng City has not attracted the attention of competing products, in fact, just a few days ago, the local dealers of Mengniu and Yili reported the news to their superiors, but it did not seem to have attracted much attention from their superiors.

The first is the sales volume, the combined sales of the two major brands of Mengniu and Yili are almost 150 billion, how much is Xiaohuaniu? With less than 10 million, the two are not a level opponent at all.

To put it bluntly, people Meng Niu and Yili don't regard Xiaohuaniu as an opponent at all, maybe in their hearts, as long as they move their fingers slightly, they will strangle the fifth-rate dairy industry that has just started in the cradle!

Secondly, out of the factor of supporting local enterprises, Qingcheng Z Government gave Xiaohuaniu a lot of green lights...... (To be continued.) )