On the second day of the National Day, in the office of Xiaohuaniu in Linxian County, Zhou Tian, Zhang Xiaosan and other leaders were all waiting for something. Pen, fun, pavilion www. biquge。 info

They are waiting for yesterday's sales figures!

Waiting for the sales data of the whole Xiaohua Niu pure milk yesterday!

At 9:35, Zhang Xia of the marketing department walked in with a large stack of information in her arms, if she didn't guess wrong, the big stack of information in her arms, there was the sales data of Xiaohuaniu pure milk yesterday.

Zhang Xia handed the information in her hand to everyone present one by one, and everyone let out an earth-shattering cheer after reading the information.

On the first day of the National Day, the sales data of Xiaohuaniu pure milk was gratifying.

Jiajiamei Supermarket, which has 17 chain stores, sold 3,788 pieces of pure milk yesterday alone, including 2,632 small boxes of pure milk and 1,156 large boxes of pure milk.

The two giants of Mengniu and Yili sold 2,139 pieces and 2,572 pieces respectively, and as for Mengling Dairy, which has always regarded Xiaohuaniu as a thorn in its side, it encountered Waterloo yesterday, and their pure milk sales were only sold a pitiful 321 under the impact of Mengniu, Yili, and Xiaohuaniu.

In addition to modern stores, Xiaohuaniu Pure Milk has also achieved great success in convenience stores and street-side retail stores, and its sales are almost the same as Mengniu and Yili, even so, it still leaves Mengling Dairy far behind.

The first day was like this.

It was still the case the next day.

Day 3......

Day 4......

During the seven-day National Day holiday, Xiaohuaniu's pure milk sold passion, height, miracle, and confidence of Xiaohuaniu's employees.

The original products from the company can also be snapped up by consumers so hot!

The original product from the company can also beat the number one big brand!

It turns out that being an employee of Big Investment is such a proud and happy thing!

It turned out to be an employee of Big Investment......

Originally......

In seven days, the sales of Xiaohuaniu pure milk were 3.77 million, Mengniu's sales were 3.27 million, Yili's sales were 3.47 million, and Mengling Dairy's sales were 1.21 million.

Unlike Xiaohuaniu's lively celebration scene, in the office of the chairman of Mengling Dairy, a person named Zhang Meng was furious.

Zhang Meng, male, 45 years old this year, founded Mengling Dairy 15 years ago, it can be said that he caught up with the most glorious years of Xiaohuaniu.

It is said that peers are enemies, since Zhang Meng founded Mengling Dairy, it is natural to have entanglements with Xiaohuaniu Dairy in all aspects, from the dispute over milk source to the battle for market share.

Because Mengling Dairy is a new enterprise that has just been established, the company's popularity, brand, and market share are far inferior to Xiaohuaniu, and the products produced by it have been encircled and suppressed by Xiaohuaniu and related competing products, and the encirclement and suppression of competing products have made Mengling Dairy lose money for 28 consecutive months, and it almost reached the point of bankruptcy and sale.

Of course, compared with these, Mengling Dairy is not the worst, the worst thing about Mengling Dairy is that it does not have its own milk source, if a factory has no raw materials, even if the sales are good, it will not help.

Enterprises and factories in other industries can buy raw materials from other companies, but not in the dairy industry, where all its raw materials are purchased from dairy farmers.

Faced with the crisis of no milk source, Zhang Meng, the chairman at that time, thought of a way, he found more than ten milk tankers, brushed the words of Mengling Dairy on the outside, ran around the countryside all day long, and used cash to buy the milk of dairy farmers.

This move caused Xiaohua Niu, Meng Niu, Yili and other major enterprises to be dissatisfied, who knows that what makes them more dissatisfied is still to come, those dairy farmers who learned that Mengling Dairy bought raw milk at a price of three cents a piece, actually unified, forced Xiaohua Niu, Meng Niu, Yili They buy the raw milk in their hands at the same price, otherwise they would rather throw it away than sell it to Xiaohua Niu, Meng Niu, Yili them.

In the end, Xiaohuaniu, Mengniu, and Yili compromised and agreed to raise the price of milk to three cents a piece.

Although it has risen by five cents, several dairy family members are still very unhappy and decide to continue to encircle and strangle Mengling Dairy.

Without waiting for them to discuss the results, Mengling Dairy raised the price of their raw milk from three cents a piece to three cents and five cents a piece.

Several dairy family members who learned the news almost vomited blood in anger!

No industry would ever like and welcome a spoiler who ignores the rules of the industry, because they will break the rules that have been established in the industry, such as Meng Ling Dairy, who is now playing a role as a complete disruptor.

There are also people who call them barefoot and not afraid to wear shoes, and for spoilers, they will either be encircled and strangled or co-opted.

In the following days, the two sides are very happy, today you raise a penny, tomorrow he is a penny, the only happy person is probably only the dairy farmer!

This dispute caused by the increase in the price of raw milk is also known as the milk source war!

I'm afraid Zhou Tian doesn't know, he will encounter the same crisis in the near future, and he will also start a milk source war, but the two sides just fell one by one, it used to be Xiaohua Niu to encircle and suppress Mengling Dairy, but now it is Mengling Dairy that is encircling and strangling Xiaohua Niu!

It's really a cycle of thirty years!!

After the milk source war, Xiaohuaniu gradually declined due to a series of so-called strange factors, and its sales were not as good as year by year, and its market share was decreasing year by year.

Contrary to Xiaohuaniu, Mengling Dairy, under the leadership of Zhang Meng, not only survived the crisis, but also took advantage of the situation to swallow up the market share of the original Xiaohuaniu.

In Zhang Meng's heart, the merger of Xiaohuaniu Dairy in his lifetime is the greatest achievement of his life.

It was precisely because of this idea that he signed the strange OEM agreement with the leaders of Xiaohuaniu Dairy at that time, which was originally intended to take the way of boiling frogs in warm water and slowly swallow Xiaohuaniu.

Just when this matter was about to succeed, Zhou Tian and his big investment came out halfway, not only snatching away what Zhang Meng was in his pocket, but also winning the first place in the National Day sale.

It's no wonder that Zhang Meng is not annoyed, he has been losing his temper in the office for a long time, and when he heard a crisp knock on the door, he shouted angrily: "Come in." ”

As soon as the door was pushed, a beautiful female secretary came in, still holding a black folder in her hand, and handed it to Zhang Mengdao: "Mr. Zhang, in a few days, it will be the non-staple food exhibition of all leagues and cities across the country, and this is an invitation letter from the Mengxi Provincial Exhibition Group." ”

Zhang Meng took it, looked at it, and said, "Xiaohuaniu, have you received the invitation letter for this non-staple food exhibition in various leagues and cities across the country?" ”

The female secretary said: "Mr. Zhang, in the list of exhibitors from Mengxi Province provided by Secretary Liu, I didn't find the name of Linxian Xiaohuaniu, Mr. Zhang, if there is nothing to please, I will go out first." ”

When she was about to walk out of the door, Zhang Meng stopped him again and asked, "Is there a big investment name in it, and its full name should be Dafu Investment Management Co., Ltd.?" ”

"Mr. Zhang, no."

"Okay, you go out."

It seems that Zhang Meng is still a little worried! (To be continued.) )