Seeing that they had not spoken for a long time, the leader asked again, "Tell me, what's so good about this advertisement?" Why is it so sought after by consumers? Pen Fun Pavilion www.biquge.info"

"Leader, this, this ad ......." A little girl in her early twenties wearing glasses, some freckles on her face, and a ponytail, saw that several seniors refused to speak, opened her mouth, said a few words, noticed that something was wrong, and swallowed the next words.

"Say, say it out loud, don't shoot, it doesn't matter if it's wrong." The male leader encouraged.

"Leader, to be honest, this ad doesn't show anything good at all from the point of view of our professionals."

"It's just, we really can't see it, we really don't think it's good, otherwise there wouldn't be a lot of scolding on the Internet." After saying this, the employee also pointed to the computer in front of him and said: "There are still people scolding, scolding Xiaohuaniu." ”

"Bad?" The leader asked rhetorically, "It's not good that people have created a myth that sales have increased a hundredfold, today everyone is working overtime, we must eat this advertisement thoroughly, otherwise our advertising company will have no way to survive in the future, today we also received an advertisement, it is Huahuaniu Dairy Company, and the production fee is given a high price of 3 million yuan." ”

The figure of three million made everyone present gasp, in an advertising company, the production cost of three million can definitely be called a large-scale production.

"Manager, is there really a production fee of three million?"

"If we can win this contract, the creative ad will also be an instant hit, manager, give us a copy of this."

"Why should I give you one, we will ...... two."

The manager of the advertising company looked at the employees who were a little excited and kept scrambling, sighed, and said the requirements of Huahuaniu Company, "The production fee is three million, but people have a condition, the effect must be achieved with the advertising effect of Xiaohuaniu, so we must study and study this advertisement, we must understand the core content of it, determine what link is most popular and sought after by consumers, and then grasp the key points, study hard, and strive for our company to win the advertising production contract of Huahuaniu Dairy." ”

"Manager, I watched this advertisement and found a very major bug, that is, its brainwashing effect, although the song is not sung in five tones, it is catchy, and under the guise of giving gifts to parents, many people are very conscious of their pockets. But the advertisements of other milk manufacturers are similar, why is the advertisement of Xiaohua Niu popular? Could it be that the trick is in the songs? Or on that old man and old lady's animated character? ”

Why is it on fire?

This is also the main reason why many people who don't see the situation clearly, have been wondering, in their hearts, this kind of advertising is the kind of garbage that can't be in the garbage, and the broken advertising can't be broken anymore, I thought I couldn't splash a little wave, but the effect fell to everyone's eyes.

Because of this advertisement, the already popular Xiaohuaniu products are even more powerful, and it is said that many places are sold out.

Meantime.

This is also happening at other advertising agencies.

"Come on, let's analyze, what's wrong with consumers? Are they brain-dead, or are we brain-dead? Is it because we can't keep up with the times? Or are we left behind. ”

"Let's talk about it, where is the most critical part of this advertisement, it's really strange, why can't I understand it."

"That's it, this doesn't conform to the law, I haven't talked about advertising before, this advertisement is not according to the routine at all, and there has been no such precedent before, do you want us to find someone who does this advertisement to learn and learn."

"Yes, yes, who has classmates or friends in the company that advertises Xiaohuaniu? Make a phone call and ask the people inside to learn from the experience, but if you can't dig them up. ”

"I have a friend here, but I asked, he also said that he didn't know the overall core and strategy of this advertising campaign, and he didn't know where the magic of this TV commercial was, he said that not only him, everyone in their company was according to the cats and tigers, according to the plan given by Sunday, and the leaders above asked them to arrange how they did, how they executed, how to arrange."

Everyone gossiped, and no one got to the point.

The leader finally became angry, slapped the table and said: "Such a large group of industry elites who are professionally studying advertising and engaging in advertising can't even say why?" What do I want you to do? ”

……

Capital.

Huahuaniu Dairy Company.

A large group of leaders and employees of relevant departments sat together, and on the big screen in front of them, in addition to Xiaohuaniu's advertisement, there were also Xiaohuaniu's latest sales data.

Up to now, the actual sales of all stores in the entire capital of Xiaohuaniu are 37,889,752 yuan.

That's a pretty scary number.

They Huahuaniu is a local dairy company in Beijing, occupying the right time and place, and today's sales are only about 1.8 million a day, which is one-fifth of their original sales.

Why is there such a gap?

According to their own marketing interviewers, many consumers pay for products after watching an advertisement, or hearing about such an advertisement.

Even many old customers who originally belonged to Huahuaniu have changed their goals and chose to buy Xiaohuaniu's products.

What worries them even more is that many large supermarkets and convenience stores, because of the hot sales of Xiaohuaniu, have proposed to Huahuaniu to reduce the exhibition area that belongs to Huahuaniu's products, unless they can reverse the current passive situation.

But the question is, is it possible?

"All of you here, you have also seen Xiaohuaniu's advertisements and their sales data today, if you have any ideas, please tell me." The boss of Huahuaniu looked at the silent crowd and said.

"Mr. Zhang, in my opinion, this advertisement is very ordinary, and it should even be vulgar, but it is such a despised advertisement, but it has aroused heated discussions after it was broadcast, and Xiaohuaniu's sales are also rising steadily, and it has also snatched the market share that should belong to us. A big black man who looked like Li Kui said with a grin.

"Mr. Li, we have to find a way to regain the market, but how to regain it still needs to be considered in the long run." A female shareholder said.

"Nine-year-old girl, this is not simple, smash it with money, 100,000 is not good, just spend 1 million, 1 million is not good, we will spend 5 million, I don't believe that so much money will be smashed, and you will not be able to smash an advertisement that is more powerful than Xiaohuaniu advertisement." Black Big Han Road.

"Brother Li, an advertisement like Xiaohuaniu can't be smashed with money at all." The female shareholder glanced at the black man and said helplessly.

"Since you can't get it with money, then use money to dig back the team that did this advertisement." Dahan Road.

This sentence made the eyes of the entire conference room light up.

That's right.

Since you can't do it yourself, why not poach the team that can make this advertisement?

But this hope was dashed in an instant, and according to the information given on the Internet, the creative idea of this advertisement belonged to Zhou Tian.

Peers are enemies.

Naturally, Zhou Tian will not help them!

At the critical moment, it was the big black man who woke everyone up.

The title of the Spring Festival Gala!

As long as Huahuaniu wins the title of the Spring Festival Gala, everything will be solved. (To be continued.) )